Feb 2026 – Present · 4 mos

• Lead cross-functional initiatives across Sales, Operations, and Engineering, ensuring alignment from strategic planning through execution.
• Own intake governance, prioritization frameworks, and roadmap alignment across multiple concurrent enterprise initiatives.
• Act as primary interface between business leaders and technical teams for high-impact transformation programs.
• Proactively identify risks, dependencies, and optimization opportunities, influencing leadership-level discussions.

Feb 2024 – Feb 2026 · 2 yrs

• Partnered with the CEO to implement data governance programs that enhanced organizational data reliability and accelerated strategic business outcomes.
• Conducted ROI analysis of an AI-powered platform to retarget high-value ZZTops/Champion customer contacts upon job changes, enabling timely engagement with new prospect accounts, accelerating pipeline growth, and improving conversion rates by identifying warm leads with established brand familiarity.
• Auto-enriched approximately 550K contact records in Salesforce from ZoomInfo for 2 Ent NA and 2 Mid Market NA PODs, significantly enhancing contact PII accuracy. Gathered positive feedback from 90%+ FTAs on the reliability of ZoomInfo-enriched phone numbers, reinforcing trust in data quality.
• Led the renewal initiative for Sales Navigator, gathering feedback from the entire Sales team and collaborating closely with the vendor to facilitate enablement sessions, driving the successful proof of concept, while conducting a comprehensive cost analysis to ensure alignment with sales objectives.
• Enhanced the existing Heatmap Salesforce architecture to uncover process gaps and improve opportunity identification within the F&A process by incorporating objective metrics, and delivering a more actionable, data-driven view.

Jan 2023 – Feb 2024 · 1 yr 1 mo

• Spearheaded the development and implementation of Salesforce architecture and a scoring model for the STRAP (Strategy and Action Plan) Sales Play, driving greater objectivity in pinpointing execution gaps, and empowering the Sales team to pivot strategies for higher win rates.
• Conceptualised and implemented the Win/Loss Sales Play Salesforce architecture, incorporating detailed feedback to enable Sellers to analyse critical elements of won or closed deals, fostering continuous improvement, and driving strategic success in future sales efforts.

Jun 2021 – Feb 2023 · 1 yr 8 mos

• Spearheaded the end-to-end design and implementation of a streamlined tracking system to monitor Seller outreach progress for the Radiance event over three years, while also leading weekly business reviews with senior leaders to drive alignment and execution excellence.
• Engineered a robust setup fee template and discount matrix for the Sales team, ensuring client accountability for project delays and optimising revenue retention by mitigating implementation-related financial losses.
• Championed the migration of the Account Briefing Document GSheet structure to Salesforce, successfully centralising over 6,000 documents and eliminating duplicate efforts, resulting in higher conversion rates for Discovery Calls.
• Built an automated Contract Management Lifecycle within Salesforce.
• Led the integration of Salesforce with LinkedIn Sales Navigator to support the launch of new SKUs, and conducted a comprehensive feature and user cost analysis, enabling Sellers to identify and engage potential customers more efficiently.
• Led the design of Salesforce architecture and a strategic scoring mechanism to optimise seller engagement with key stakeholders (ZZTops and Champions), driving increased in-person interactions to strengthen customer relationships and trust.
• Designed and implemented Salesforce architecture to capture AE forecasts, enabling independent forecasting by AEs and Managers, while fostering ownership and improving deal predictability.

Jul 2020 – Jun 2021 · 11 mos

• Oversaw the administration and optimisation of third-party GTM tools for user management and auditing, resulting in significant licence and cost savings for the company.