Jul 2021 – Dec 2022 · 1 yr 5 mos · Lyongade 21, 2300 Amager

• 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• 2022: Increased opportunities by 12% YoY with CPO on 1.050€.
• 2021: Created B2B website with a conversion rate on 13,8%.
• 🎯 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: SaaS for Hospitality
• 💰 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐛𝐮𝐝𝐠𝐞𝐭: 5.000€
• 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• 1️⃣ 𝐀𝐝𝐖𝐨𝐫𝐝𝐬 𝐚𝐧𝐝 𝐁𝐢𝐧𝐠 (paid)
• 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐛𝐮𝐝𝐠𝐞𝐭
• 3.000€
• 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• Delivered cost-effective and high-quality leads to 50€.
• 2️⃣ 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 (paid)
• 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐛𝐮𝐝𝐠𝐞𝐭
• 2.000€
• 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• Delivered cost-effective and high-quality leads to 80€.
• 3️⃣ 𝐖𝐨𝐫𝐝𝐩𝐫𝐞𝐬𝐬 (website)
• 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• Increase conversion rate on demo page from 3,5% to 13,8%.
• Created high converting landingpages with conversion rate up to 25%.
• Elevating the SEO score from 56 to an impressive 99, supercharging our online presence.
• 4️⃣ 𝐇𝐮𝐛𝐒𝐩𝐨𝐭 (CRM)
• 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• Implemented HubSpot from scratch and became super admin.
• Created targeted email flows with 80% open rates and 65% click rates during sales and support stages.
• Synced key customer data from DinnerBooking’s backend to HubSpot, powering CRM strategy.
• 5️⃣ 𝐆𝐀𝟒 𝐚𝐧𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐓𝐚𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 (tracking & dashboards)
• 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• Led the transition from legacy pixels to GTM for efficient B2C and B2B operations.
• Led the transition from GA3 to GA4, ensuring seamless B2C and B2B tracking.
• Developed a simple tracking package, enabling 1.400 restaurants to set up tracking in minutes.

May 2018 – Jun 2021 · 3 yrs 1 mo · Trekronergade 126H, 3 floor

• 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• 2021: Increased yearly turnover with 150%.
• 2020: Increased yearly turnover with 300%.
• 2019: Increased yearly turnover with 200%.
• 2018: Increased yearly turnover with 50%.
• 🎯 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: Fintech and gaming
• 💰 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐛𝐮𝐝𝐠𝐞𝐭: 70.000€
• 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• 1️⃣ 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭
• Analyzed performance across departments to ensure consistent tracking and improvement.
• Built an internal lead system to integrate seamlessly with all websites and CRM channels.
• Developed a system to manage and track the entire customer lifecycle for improved insights.
• Supervised the CRM manager to ensure daily CRM operations ran smoothly and efficiently.
• Brought Facebook lead generation in-house, cutting costs and boosting control.
• Managed all marketing materials and brand assignments, ensuring smooth execution across all channels.
• 2️⃣ 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 (paid)
• 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐛𝐮𝐝𝐠𝐞𝐭
• 20.000€
• 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• Launched Facebook ads, generating 3.000+ leads a month with 2€ CPL.
• 3️⃣ 𝐒𝐌𝐒 (paid)
• 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐛𝐮𝐝𝐠𝐞𝐭
• 50.000€
• 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• Launched an SMS program, boosting turnover by 300% through targeted re-engagement.
• 4️⃣ 𝐄𝐱𝐩𝐞𝐫𝐭𝐬𝐞𝐧𝐝𝐞𝐫 (CRM)
• 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• Launched the first email flow, boosting customer education and lifetime value.

May 2017 – May 2018 · 1 yr · Trekronergade 126H, 3 floor

• 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• 2018: Increased yearly turnover with 50%.
• 🎯 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: Affiliate
• 💰 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐛𝐮𝐝𝐠𝐞𝐭: 10.000€
• 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• 1️⃣ 𝐄𝐦𝐚𝐢𝐥 (affiliate marketing)
• 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐛𝐮𝐝𝐠𝐞𝐭
• 10.000€
• 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• Increased monthly turnover by 100%.

Jul 2015 – Nov 2016 · 1 yr 4 mos · Kirkeværløsevej 26a, 3500 Denmark

• 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• 2016: Increased yearly turnover with 100%.
• 2015: Decreased yearly cost with 8% and increased turnover with 20%.
• 🎯 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: Chemical factory
• 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• 1️⃣ 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭
• 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• Collaborated with the chemist to create cost-efficient recipes while achieving "Svanemærket" certification.
• Optimized production in three phases: improving chemical production, streamlining product filling, and enhancing shipping efficiency.
• Updated and managed recipes to comply with Svanemærket standards while optimizing costs
• 2️⃣ 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐢𝐧𝐠
• 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• Optimized the portfolio with the chemist, cutting costs by 8%.
• 3️⃣ 𝐈𝐒𝐎 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧
• 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• Optimized internal production and infrastructure to maintain ISO 9000 and 14001 certifications, ensuring Respekt Danmark retained its classifications.
• 4️⃣ 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞
• 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• Created a risk plan to guarantee timely, accurate product delivery, boosting customer satisfaction, orders, and attracting new clients.

May 2015 – Jun 2015 · 1 mo · Kirkeværløsevej 26a, 3500 Denmark

• 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• 2015: Decreased yearly cost with 8% and increased turnover with 20%.
• 🎯 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: Chemical factory
• 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• 1️⃣ 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐢𝐧𝐠
• 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
• Optimized the portfolio with the chemist, cutting costs by 8%.

Apr 2015 – May 2015 · 1 mo · Holbergsgade 14, 3. DK-1057 Copenhagen C

• After my education, my old study buddy got me a non-paid internship in KOTRA (South Korean trade delegation). Here I was a part of connecting Danish companies to South Korean companies to increase collaboration between these two countries. The result in this small period was I made a collaboration between two companies that still are working together today. This internship resulted in my job in Respekt Danmark 👆.
• 👇 Responsibilities & achievements 👇
• Sales
• Non-profit sales was the main job for this internship. My job as to connect Danish companies with South Korean companies to improve sales and collaboration.
• Conference
• In the end of my internship I need to help building and exciting the conference that we had between the Danish and South Korean companies. I was in charge of the construction industries and had 2 Danish and 2 South Korean companies to take care of.
• Reports
• To end my internship I needed to make a report of the results of my work and how the next employee could improve his work with the mistakes and knowledge I have gotten from my time in Kotra.
• E-mail marketing
• To get in connection with the customers, I need to make a presentation on e-mail, to prepare the Danish companies for what the could expect of the conference.

Jul 2014 – Dec 2014 · 5 mos · Købmagergade 26c, 3. sal, 1150 København K

• Copenhagen Cutlery sells cutlery to B2C customers in nine different countries via the Internet. I was in the launch of two new countries and to handle daily operations.
• Tasks:
• Direct (Google AdWords) 
• Display (Google Shopping)
• Web analytics(Google Analytics)
• CMS (Magento) 
• SEO and SEM
• SoMe
• CRM
• Development of analysis and pricing in nine countries 
• Development of a new marketing strategy
• Launch of new website in Finland and Austria
• Customer service to the Scandinavian countries
• Responsible for inbound logistics

Jul 2013 – Aug 2013 · 1 mo · Gothersgade 11, 2300 København K

• My function at Arla Food festival was to plan and execute the entire stall called "Arla Dear farm Italian herbs".
• Tasks:
• Promote social media
• Recruit staff
• Execute the project
• Prepare clothes for employees
• Budgeting
• Finding scenery for the concept
• Develop an action plan
• Evaluation report for Arla
• The tools for the filling of the project was project management and preparation of an action plan.
• The result of the project was that the festival was a huge success and that there was a lot of focus and brand awareness of Arla's new product.

Jul 2011 – Oct 2011 · 3 mos · Vigerslev Allé 18 2500 Valby Denmark

• FOOD is an organization which aims to highlight Danish and Nordic cuisine. I was project manager for the "Food Festival" in Aarhus and project leaders at an event called "Copenhagen Baltic Safari".
• Tasks:
• Execution of the festival
• Preparation of an evaluation report
• Obtain sponsorships
• Budgeting
• Develop an action plan
• Develop marketing plan
• PR for "Østerssafarien"
• Handle of ticket sales
• Managing volunteers
• Execution of "Østerssafarien"
• Contract management
• The result at the festival was that there were 27,000 visitors to the festival, which was a large increase in visitors. Østerssafarien was a huge success and was sold out in a week. The following year, the event was repeated with the same approach that I used.

Oct 2008 – Oct 2010 · 2 yrs · Gammel Mønt 41 - 1117 København K

• I have through my time as a cook working in many places, and got a great understanding how to work under stress and still deliver the best product and provide the best service to customers.

May 2005 – Sep 2006 · 1 yr 4 mos · Allinge