Arjya Nathvani — Co-Founder

I'm the founder of Yes2growth, a dynamic growth and product marketing consulting firm dedicated to solving challenges across the user lifecycle—acquisition, engagement, monetization, and retention. Our specialty lies in empowering early-stage startups. Our team comprises growth consultants from IIT, each bringing hands-on experience from leading roles in fast-growing startups and scaleups like Oyo and Pocketfm. Before founding Yes2growth, I served as VP of Growth at Oyo, a $10B global hospitality tech giant. In this role, I spearheaded the growth and product marketing function, launching and scaling online demand across Southeast Asia, Japan, the Middle East, the UK, and the US. With over 11 years of experience in growth roles across product marketing, business development, and sales, I have successfully driven growth for 15+ startups in diverse sectors, including EdTech, Femtech, Fintech, Ecommerce, SaaS, Real Estate, and Hospitality. At Yes2growth, I help startups and digital-first brands scale sustainably across acquisition, engagement, and retention. We act as an extension of client growth teams — combining strategy, marketing, analytics, product, and creative capabilities. Our work spans: Performance Marketing: Managing campaigns across Meta, Google, LinkedIn, TikTok, and programmatic. Deep focus on ROAS, CAC, attribution, and experimentation. Conversion Optimization: Funnel audits, heatmap analysis, A/B tests, and landing page experiments. CRM & Marketing Automation: MoEngage, WebEngage, CleverTap, Braze, and HubSpot — for setup, audits, journey design, and tool migration. Analytics: Event tracking, funnel and cohort analysis, dashboard builds (GA4, Mixpanel, Amplitude, Power BI), and LTV/CAC insights. SEO & ASO: Keyword strategy, content optimization, link building, and app store conversion improvement. Creative Strategy: Ad creatives, videos, and landing pages that drive conversions. ABM & Martech Advisory: Account-based marketing using LinkedIn + HubSpot, MMP audits (Appsflyer, Branch), martech stack design, and integration support. Product-Led Growth: Activation and retention experiments, pricing tests, referral loops, and feature adoption tracking. At Yes2growth, every engagement is data-driven, insight-led, and built to deliver measurable outcomes.

Stackforce AI infers this person is a Growth Marketing Expert with a focus on B2C and SaaS industries.

Location: Gurgaon, Haryana, India

Experience: 12 yrs 3 mos

Skills

Growth Strategies
Product Marketing
Growth Marketing
Product Development

Career Highlights

Founder of Yes2growth, empowering early-stage startups.
Led growth marketing at OYO, driving demand across multiple regions.
Expert in data-driven marketing strategies and performance optimization.

Work Experience

Yes2Growth

Founder (3 yrs 4 mos)

OYO

VP - Growth Head India, SEA & Consumer Growth Products Global (11 mos)

AVP - Partner Product Growth and Retention (11 mos)

AVP - Global CRM and Retention Head (11 mos)

AVP - Head of Growth Marketing - International (11 mos)

Director - Head of Growth Marketing - International and New Businesses (9 mos)

Head West Bengal & Sikkim (11 mos)

Head Orissa (7 mos)

Knowlarity

Associate Director, International Sales (8 mos)

WeAreHolidays

Manager Strategic Initiatives (3 mos)

airtel

Zonal Sales Manager (2 yrs 1 mo)

Education

PGDBM at XLRI Jamshedpur

Bachelor of Technology (B.Tech.) at National Institute of Technology Durgapur

Science + Computers at Don Bosco Park Circus, Kolkata

Arjya Nathvani

Co-Founder

Gurgaon, Haryana, India12 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founder of Yes2growth, empowering early-stage startups.
Led growth marketing at OYO, driving demand across multiple regions.
Expert in data-driven marketing strategies and performance optimization.

Stackforce AI infers this person is a Growth Marketing Expert with a focus on B2C and SaaS industries.

Contact

Skills

Core Skills

Growth StrategiesProduct MarketingGrowth MarketingProduct Development

Other Skills

Search Engine MarketingCRMRetentionConversion Rate OptimizationConversion OptimizationMarketing AutomationBusiness AnalysisBusiness StrategyTeam ManagementCross Functional collaborationChannel PartnersChannel EngagementOnline MarketplaceTelecommunicationsPeople Management

About

Experience

12 yrs 3 mos

Total Experience

2 yrs 5 mos

Average Tenure

3 yrs 4 mos

Current Experience

Yes2growth

Founder

Dec 2022 – Present · 3 yrs 4 mos · Gurugram, Haryana, India · Hybrid

Fractional CMO - early stage companies

Growth StrategiesProduct Marketing

Oyo

7 roles

VP - Growth Head India, SEA & Consumer Growth Products Global

Promoted

Jan 2022 – Dec 2022 · 11 mos

AVP - Partner Product Growth and Retention

Jan 2021 – Dec 2021 · 11 mos

AVP - Global CRM and Retention Head

Jan 2020 – Dec 2020 · 11 mos

AVP - Head of Growth Marketing - International

Jan 2019 – Dec 2019 · 11 mos

Growth Strategy | Building the Leadership Team | Product Development
Develop the framework and built the team to drive demand growth for the markets
Search Engine Marketing (SEM), CRM (Email Marketing, Push Notifications, SMS, In-App product Marketing), Product Marketing (App acquisition), Retention, Conversion Rate Optimization, Referrals, Partnerships, Affiliates, Promotional Campaigns, Product Development, Offline activations, Brand Marketing.
Develop the roadmap for driving growth through development of Consumer Products
Conceptualising and executing projects with Brand Team and Ground Operations team to drive Organic Customer Acquisition

Search Engine MarketingCRMProduct MarketingRetentionConversion Rate OptimizationGrowth Marketing+1

Director - Head of Growth Marketing - International and New Businesses

Promoted

Mar 2018 – Dec 2018 · 9 mos

Heading demand growth for OYO Total Holiday, Weddingz (previously known as Autoparty) and International Markets (Indonesia, Malaysia and Nepal)
Developed the framework and built the team to drive demand growth for the businesses/ markets
Search Engine Marketing (SEM), CRM (Email Marketing, Push Notifications, SMS, In-App product Marketing), Product Marketing, Conversion Rate Optimization, Referrals, Partnerships, Affiliates, Promotional Campaigns, Product Development, Offline activations.

Search Engine MarketingCRMProduct MarketingRetentionConversion Rate OptimizationGrowth Marketing+1

Head West Bengal & Sikkim

Promoted

Mar 2017 – Feb 2018 · 11 mos

Business Head | Team strength 150+
Supply Growth | Operations | Sales
Delivering 3x revenue growth in my tenure while ensuring high Customer NPS

Head Orissa

Aug 2016 – Mar 2017 · 7 mos

Business Head | Team strength 30+
Supply Growth | Operations | Sales
Delivering 2.5x revenue growth in 5 months while ensuring high Customer NPS

Knowlarity

Associate Director, International Sales

Nov 2015 – Jul 2016 · 8 mos · Gurgaon, India

Channel Partner and Key account Management
 Led the Channel Partner Program across existing APAC countries,Dubai and the new market of Nigeria
 Spearheaded end-to-end launch in Thailand; Signed a partner with upfront inventory amount of 5 million INR
 Established Channel Partner Way of Working and increased Channel Partner revenue by 1 million INR
 Worked closely with the Operations, Finance, IT & Legal teams to streamline internal processes & workflows
Trusted by over 12000+ businesses across 65+ countries, Knowlarity is the leading cloud communications provider in emerging markets. Knowlarity offers its flagship product SuperReceptionist that makes business telephony reliable and intelligent. Backed by Sequoia Capital and Mayfield, two of the most prestigious Venture Capital firms worldwide, the company is headquartered in Singapore; and has offices located in India, UAE, Turkey and Philippines.

Weareholidays

Manager Strategic Initiatives

Jul 2015 – Oct 2015 · 3 mos · Gurgaon, India

Worked closely with the Co-Founders on cross-functional projects
 Restructured the sales team and defined their roles and responsibilities, daily workflow, KRAs and dashboards
 Designed the incentive structure for sellers to drive transaction growth of September on July by 12.5%
 Monthly marketing expenditure reduced by 1 million INR| Conversion rate increased from 4.3% to 6.4%
WeAreHolidays works on a technology-enabled managed marketplace model to help people to research, plan, customize and book their holidays. It leverages its platform to create holiday itineraries and services them through its supplier marketplace.

Airtel

Zonal Sales Manager

Jun 2013 – Jul 2015 · 2 yrs 1 mo · Maharashtra

Airtel Young Leader Program | Sales & Distribution | Team Management | Annual revenue: $ 6M
Exposure across challenging territories across Maharashtra (Pune, Goa, Sangli and Ahmednagar) & Goa.
 Customer market share (CMS), data and total revenue growth by customer base growth and smart value play
Achieved CMS growth of 0.53%, total revenue growth of 8%, data revenue growth of 100% (FY 2014-15)
Ranked no. 1 twice in customer net addition score among 34 ZSMs across entire M&G circle
Consistently among top 3 in Mobile Number Portability contests having 100%+ growth rates
Ranked no. 3 in low-hurdle recharge contest aimed at revenue growth across entire M&G circle
 Consistently ranked among top 5 in Distribution Execution Index in M&G circle
Top performer in Rural Direct Coverage and consistently among top 5 in retailer stock norm maintenance
 Cross-functional interaction with network/business planning/ CSD teams to ensure service quality/expansion
 Successfully launched service in 10 new towns clocking highest per site revenue in Maharashtra
 Awarded Rank 1 in TAT ensuring customer satisfaction by fastest new sim-card activations in the market
Bharti Airtel Limited is an Indian global telecommunications services company headquartered in New Delhi, India. It operates in 20 countries across South Asia, Africa, and the Channel Islands. Airtel provides GSM, 3G and 4G LTE mobile services, fixed line broadband and voice services depending upon the country of operation. It is the largest mobile network operator in India and the third largest in the world with 325 million subscribers.