Jun 2022 – Sep 2025 · 3 yrs 3 mos · Bengaluru, Karnataka, India

• Worked in GSN Game's casual betting casino game studio, delivering engagement loops, monetization programs, and UX optimizations that lifted revenue, retention & engagement.
• Lifted engagement and revenue with tiered leaderboard system, engagement-weighted matchmaking, and dynamic reward pools; increased bet/player by 5% and monthly revenue by 6%.
• Drove repeat sessions and reactivation campaigns: 7-day reward streaks, welcome back bonuses, and targeted email / push campaigns; grew players/dau by 7 %, D3 retention by 3pp.
• Scaled monetisation programs: worked on weekly purchase goals and increase in wallet redemption; increased revenue/month by 3%.
• Refreshed the home screen to boost engagement: re-designed elements on the home page leading to 3 % players/dau increase.

Aug 2020 – Apr 2021 · 8 mos

• Built & launched 3 engagement products (Portfolio, Life2Class, Formative Assessments) end-to-end—50+ user interviews → MVP → beta roll-out—achieving 94 % month-1 retention and 30 % higher classroom interaction.
• Enabled data-driven teaching: introduced 8+ formative assessment types and a 500-module content library that cut teacher prep time by 3 hrs per lesson and lifted student participation 15 %.
• Upgraded feedback loops: replaced subjective reviews with a quantitative rating system, giving educators actionable insights and raising overall content quality.

Jan 2020 – Jul 2020 · 6 mos

• Mentored 20+ teachers through the switch from offline to online classes, running hands-on training and sharing the right tools.
• Re-worked the student onboarding flow with a 5-member team, slashing setup time by 50 % in under two weeks.

Jul 2019 – Jan 2020 · 6 mos · Kolkata Area, India

• Scaled Uber Eats across East India: launched in Cuttack in 7 days (100 restaurants) and densified in Kolkata with 150 new partners in 5 days cutting onboarding time by 65%.
• Tripled growth of 100 restaurants in 5 months: trimmed restaurant spend ~10 % and rolled out geo-targeted banners that lifted conversions 5%.
• Forged strategic partnerships: secured 30 exclusives and restaurant-funded offers leading to 5% increase in revenue; reduced platform costs 25% while boosting sales 10%.

Jun 2019 – Jul 2019 · 1 mo · Kolkata Area, India

• Acquired customers for the OYOLife corporate vertical.
• Conducted BTL activities in strategic locations.
• Generated leads through direct and indirect channels

Jun 2018 – Jul 2018 · 1 mo

• Internship in the marketing department of the Agrotech division of the company.
• Formulated the digital strategy for 'Healthy and Tasty' brand for the FY 2018-19 and projected a ~15% increase in brand awareness through extensive reach across Facebook, Instagram, YouTube and Google Ads.
• Coordinated the TVC shoot for 'Healthy and Tasty' brand and conceptualised a festive campaign on it with the objective of increasing brand awareness.

Jan 2017 – Aug 2017 · 7 mos · Kolkata Area, India

• A profitable venture that dealt in modern handmade craft products.
• Successfully showcased our products across 5 exhibitions, each having a footfall greater than 2000 people.
• Developed ~45 unique products using punch craft and quilling technique to cater to the aspirational consumers who prefer using products made of recyclable material
• Closely monitored and controlled inventory of ~10000 SKUs to ensure enough supply across all exhibitions.
• Strategized pricing based on target audience and venue marketability, which in turn helped in learning nuances of customer behaviour.
• Achieved a profit margin of ~350% on each product. The profit was 47.5% of our entire cost price.
• Attempting to sell to a heterogeneous cohort of potential customers to convert sales helped me inculcate effective in-person communication and personal selling skills.