Devesh Sharma

Digital Marketing Specialist

New Delhi, Delhi, India13 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led digital marketing initiatives with significant ad spend.
Executed successful product launch campaigns.
Expert in optimizing online marketing strategies.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in MarTech and E-Commerce.

Contact

Skills

Core Skills

Digital MarketingProject ManagementLead GenerationCampaign ManagementSearch MarketingAnalytics

Other Skills

A/B TestingAd ServingAdvertising CampaignsAffiliate MarketingAmazon Seller CentralAnalytical SkillsApp MarketingBrand ManagementBrand MarketingBudget ManagementBudgetingBulk SMSBusiness StrategyCall Center AdministrationCollateral Design

Experience

13 yrs 10 mos

Total Experience

3 yrs 5 mos

Average Tenure

8 yrs 8 mos

Current Experience

Taglr

2 roles

Senior Manager Digital Marketing

Promoted

Oct 2018 – Present · 7 yrs 8 mos · Mumbai Area, India

Headed end to end Digital and Branding initiatives, with monthly ad spends of 35L+
Opening Google Ads as a source for Online Marketing for generating leads and traffic, both for B2B and B2C.
Liaison with Affiliates and Ad Networks for efficient traffic at cheaper rates.
Creating, managing and growing company’s presence through blogs, social media, LinkedIn & YouTube
Partner with product and technology teams improve website performance, and user behaviour by A-B testing various elements on the website and app.
Responsible for enhancing website design from the Marketing side.
Setting up Fine Grained AdWords structure ensuring there is no internal competency between any keywords.
Liaison with the creative team for regular inputs on social creatives and update posts on a regular basis.
Planning and creation of new website design for B2B.

Advertising CampaignsDigital StrategyMarketingProject ManagementPerformance MetricsPaid Media Advertising+4

Digital Marketing Manager

Sep 2017 – Sep 2018 · 1 yr · Mumbai Area, India

Oneassist consumer solutions

Digital Marketing Manager

May 2016 – Sep 2017 · 1 yr 4 mos · Mumbai Area, India · On-site

Opening Online Marketing as a medium for leads generation and bringing the product D2C (Direct to Consumer)
Thorough scrutiny of existing search campaigns and efficiently optimizing them to ramp up leads.
Complete overhaul of existing search campaigns to efficiently target campaigns
Establishing Social presence of the company on Facebook and Instagram
Using Facebook as an efficient Lead Generation source to bring in quality leads at as low as Rs. 20 CPL
Regular monitoring of pre-sales to understand leads quality & further optimize online campaigns communication.
Syncing with Tech to create effective Tracking Mechanism & identify Leads to Conversions (Pre-Sales) ratio to understand and optimize various marketing sources.
Training Pre-Sales agents on caried Pitches to convert customers.
End to End digital launch of 2 new products – Wallet Assist and Laptop Assist for Marketing.
Led digital efforts for brand launch for our product - MobileAssist.
Creation of Monthly / Yearly performance marketing plan helping to set targets and forecasting.

Digital MarketingLead GenerationSocial MediaPerformance MarketingCampaign Management

Housing.com

2 roles

Digital Marketing Manager

Promoted

Sep 2015 – May 2016 · 8 mos

Responsible for monthly Digital Marketing planning, budgeting and distribution of goals among different digital channels
Planned and executed complete online marketing strategy for New Projects (builder campaigns), including different channels like SEM, Display, Fb, LinkedIn, Emails, SMS, Re-targeting, DSPs etc. for site visits and bookings.
Analysed & improvise major KPIs like conversion funnels, page bounces & user engagement using Google analytics.
Planning and executing referral (aggregator) campaigns for relevant traffic and leads at the cheapest costs.
Planning Affiliates campaigns to identify, plan and run low efficient emails / sms campaigns.
Manage media buying and planning for digital campaigns.
Creating, Managing, Strategizing and Optimizing AdWords campaigns to enhance online presence, and to meet defined PPC goals, with monthly budgets of 1.5 Cr.

Digital MarketingCampaign ManagementBudgetingMedia BuyingAnalytics

SEM Automation Manager

Feb 2015 – Sep 2015 · 7 mos

Sokrati

Lead Business Analyst

Jun 2012 – Jan 2015 · 2 yrs 7 mos · Pune Area, India · On-site

Worked for clients based in US, UK, Middle East, Singapore, Australia and India.
Search Marketing efforts in E-Commerce, Travels, BFSI, Realty, Edu-tech. A few clients : Make My Trip (US & India), Indiatimes, ShopClues, Housefull, Snapdeal, Cox & Kings, HDFC Home Loans (Middle East, Singapore & UK), Giftease, Nykaa, CapitalVia (US, Middle East, Singapore), Caratlane, VelvetCase, EduPristine, Rummy Circle, etc.
Adoption of latest innovations and tools to reach the best results e.g., Shopping campaign, dynamic retargeting etc.
Analyse reports of search engines and prepare and implement optimization strategies & account structures.
Use reporting and analytics tools like Google Analytics and Hercules (internal tool of Sokrati) and come up with the best forecasting methods.
Competitor Analysis, Trend Analysis and third-party analytical tools (Search Monitor) analysis.
(A/B) Testing for the Ad copies and Landing page URLs.