Dhairya Pandey

Product Manager

Gurugram, Haryana, India7 yrs 10 mos experience

Key Highlights

Achieved significant revenue uplift through strategic marketing campaigns.
Optimized user lifecycle journeys, reducing costs and improving performance.
Built strong stakeholder relationships to drive business insights.

Stackforce AI infers this person is a B2C Product Marketing expert with a strong focus on user engagement and data-driven strategies.

Contact

Skills

Core Skills

Product MarketingCustomer EngagementCustomer RetentionBusiness AnalysisProject Management

Other Skills

A/B TestingAgile MethodologiesAgile Project ManagementAnalytical SkillsAsanaAuto CadAutoCADBasic C++BudgetingCC++CRMCampaign ManagementCampaign PlansCampaigns

About

I help design and drive go-to-market strategies for new products and features, ensuring every launch creates real impact and meets business goals. My work spans includes: shaping messaging, content, big push and engagement initiatives that not only bring users in but keep them coming back. I partner closely with teams to refine products, make them launch ready, and share updates in a way that truly resonates with users. I also bring the customer’s voice to life through VOCs and case studies, strengthening relationships and trust. I thrive on building solutions from scratch, collaborating with diverse stakeholders, and turning complexity into clarity. With broad exposure across different segments, I’ve developed both deep expertise and a versatile approach. I strongly believe in automating routine tasks to create more space for innovation, creativity, and meaningful problem solving.

Experience

7 yrs 10 mos

Total Experience

2 yrs 4 mos

Average Tenure

8 mos

Current Experience

Zingbus

Lead CRM and Product Marketing

Oct 2025 – Present · 8 mos · Gurugram, Haryana, India · On-site

Optimized user lifecycle journeys, achieving a 50% reduction in costs while significantly improving funnel performance.
Built and executed CRM strategies across the entire user lifecycle from onboarding to churn prevention.
Designed and managed high-impact automated journeys (e.g., inactivity, upsell, win-back, feedback, etc.)
Leveraged behavioral and transactional data to build micro-segments.
Defined events, triggers, attributes, and user cohorts for automation and analysis.
Monitored key lifecycle metrics like DAU’s, retention, CTR, conversions, etc.

CRMProduct MarketingUser EngagementData AnalysisMarketing AutomationCustomer Engagement

Junglee games

3 roles

Lead Business Executive

Promoted

Jul 2025 – Sep 2025 · 2 mos · Hybrid

Achieved a 38% uplift over projected revenue during the peak season and improved channel cost efficiency through strategic vendor negotiations.
Led the development, budgeting, and execution of high-impact marketing campaigns for 40M+ users,
collaborating with key stakeholders to ensure strategic alignment with business goals.
Monitor and report on key retention metrics, such as user churn, user lifetime value along with ARPU, DACU and other engagement rates and suggest improvement strategies.
Conducted A/B testing across marketing channels to identify high-performing strategies and maximize ROI.
Develop and execute omni-channel marketing campaigns, including A/B testing to reengage and retain users while optimizing user engagement.
Designed and implemented user engagement journeys across multiple touchpoints to improve customer retention and lifecycle value.
Planned and executed ‘Voice of Customer’ webinars and virtual/in-person events, followed by post-event performance analysis, while conducting in-depth market research to identify emerging opportunities and shifting customer needs
Leverage data and analytics to understand user behavior and increase conversion through reactivation,
re-targeting, repeat transaction, and cross-sell by working closely with Product, Tech, Content and Ops Team.
Contributed to go-to-market strategies for promotional pages, supporting major campaign pushes to drive user engagement during pre-buzz and seasonal periods.
Led the integration and automation of an internal marketing tool, including the rollout of new features and capabilities, to replace Clevertap use cases and achieve cost-effectiveness.

Marketing CampaignsData AnalysisA/B TestingUser EngagementBudgetingProduct Marketing+1

Senior Business Executive

Promoted

Jul 2024 – Jul 2025 · 1 yr · Hybrid

Business Executive II

Oct 2022 – Jul 2024 · 1 yr 9 mos · Hybrid

Ivy

2 roles

Senior Associate

Promoted

Nov 2021 – Oct 2022 · 11 mos

⦁ Conducted in-depth analysis to convert data into actionable insights, performing reactive and proactive evaluations of KPI reports, and sharing findings with key stakeholders.
⦁ Built and nurtured strong stakeholder relationships across Technology, Business, and Operations, overseeing forecasting, strategic resource planning, and bench engagement, while partnering with delivery and competency teams to align resource supply with business needs and prioritize key initiatives.
⦁ Facilitated roundtable discussions with stakeholders to propose and implement new features in the website and internal tools.
⦁ Acted as a primary point of contact for US-based clients, providing ongoing support by fostering strong collaboration between onshore and offshore teams.

Data AnalysisStakeholder ManagementKPI EvaluationBusiness AnalysisCustomer Engagement

Associate

Jul 2020 – Nov 2021 · 1 yr 4 mos

Wipro technologies

Project Engineer

May 2018 – Jul 2020 · 2 yrs 2 mos · Hyderabad, Telangana, India · On-site

Worked on implementation of new website.
Worked on transferring product data from one source to other.
Analysing the features of website and making changes as per stakeholders request.
Worked in Agile environment allowing team to deliver project piece-by-piece and make rapid adjustment as needed.

Agile MethodologiesProject Management