Dharak Desai

CEO

San Francisco, California, United States11 yrs 9 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Managed 9-digit user acquisition budgets for Fortune 100 companies.
Achieved over 70% revenue growth with high client retention.
Expert in performance marketing across multiple global markets.

Stackforce AI infers this person is a performance marketing expert with extensive experience in user acquisition and retention strategies.

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Skills

Other Skills

Account ManagementAgile MethodologiesAnalysisArtificial Intelligence (AI)Attribution ModelingBusiness AnalysisBusiness DevelopmentBusiness IntelligenceBusiness StrategyC++CreditCustomer AcquisitionData AnalysisData AnalyticsData Modeling

About

User Acquisition & Retention | Product | Strategy Experienced professional with a proven track record of managing globally distributed teams across industries and disciplines over the last 11 years. Whether building a business from 0 to 1 OR growing from 10 to 100, Dharak is able to bring in 360 degree thinking, tunneled focus and operational rigor to strategize and execute the plan. Most recently, deep expertise in performance marketing partnering with the largest brands globally on executing growth strategies and managing multi million dollar budgets across paid marketing channels. Highlights: - 9 digits UA budgets with focus on LTV/CAC metrics for Fortune 100 companies - High revenue growth (70%+) with an increasing bottom line % - Over 90% client retention in a high churn industry Specialties: Performance Marketing - Paid Display, Programmatic, On-device, Social, Google Ads, SEO, Product Management and Strategy

Experience

11 yrs 9 mos

Total Experience

2 yrs 11 mos

Average Tenure

8 yrs 9 mos

Current Experience

Inmobi

3 roles

Vice President - GTM

Promoted

Jul 2023 – Present · 2 yrs 11 mos · San Francisco Bay Area

Function: GTM - Sales, Growth & Analytics
Industry: Performance Marketing - Americas, EMEA and China
Clients: Fortune 100 and Internet companies across consumer verticals FinTech, Commerce, Food & Drink, AI, Social, Travel and across gaming verticals

Director - Sales, Strategy & Solutions

Promoted

Jul 2021 – Jun 2023 · 1 yr 11 mos · San Francisco Bay Area

Directed go-to-market strategies for revenue generation and account analytics solutions in the performance marketing sector.
Collaborated with Fortune 100 and leading internet companies, enhancing client engagement across consumer verticals and gaming.
Developed strategic initiatives that drove growth in North America and LATAM markets, leveraging data-driven insights.

Head of Account Strategy

Jul 2017 – Jun 2021 · 3 yrs 11 mos · San Francisco Bay Area

Run revenue team focused on multi-million dollar budgets for brand and performance marketing campaigns running across programmatic and on-device channels
Consult advertisers with media buying strategies as the resident expert in User Acquisition and Retention, while gleaning insights from 100s of campaigns across verticals (social, retail, finance, tech, food & drink, gaming)
Drive internal projects to implement processes delivering higher efficiencies and Influence Product Development
Act as an external POC on industry wide changes to provide recommendations to advertisers on how to navigate (example - iOS14.5 ATT)
Grew the team 4x while growing top line revenue in high double digit percentage growth YoY

Venturepact

Lead, Developer Relations

Jan 2015 – Apr 2016 · 1 yr 3 mos · New York City Metropolitan Area

Led the team to build and manage an external partner network of over 200 strictly vetted software development teams in the world.
Built a quantitative model to vet teams’ market fit based on key metrics and track on project KPIs
Managed development projects for enterprise clients in venture capital, retail, real estate and advertising
Led digital campaigns to target partners and increased premium subscriptions
Contributed to project governance product roadmap by suggesting features based on customer feedback
Collaborated with co-founders in setting up business processes and helped scale the team

Infinite bounce (acquired by a big education startup)

Co-Founder

Oct 2013 – Dec 2014 · 1 yr 2 mos

Product highlights:
3 mobile apps with over 100,000 users in 6 months (9% market share)
over 1.4 million test questions attempted
#1 app in organic search rankings on Google play store for the respective category in EdTech
profitable monetization through in-app advertisements
Responsibilities:
Managed product through development lifecycle, including market research, development, and usability testing
Defined product specs, use-cases and built wireframes and design mockups using Balsamiq and Photoshop
Wrote SQL queries to pull up user data and integrated with unstructured user feedback data for analysis
Built models in SAS to measure churn rate, open rate, time spent and used insights to grow ARPU by 24%
Channel attribution analysis for installs and social media campaigns for User Acquisition
Led negotiations successfully with investors and a big education startup to sell the business

Moody's investors service

Credit Rating Analyst

Mar 2013 – Oct 2013 · 7 mos

[ICRA Ltd. Moody's Subsidiary]
Conducted financial analysis and operational audits to evaluate overall performance for 16 mid-sized corporates
Analyzed micro and macroeconomic factors and forecasting through financial models to determine credit worthiness
Prepared reports followed by presentations to the committee for rating assignments and released credit ratings