Dia Goel

Co-Founder

Delhi, India4 yrs 11 mos experience

Key Highlights

Founded India's first protein-based non-veg snacking brand.
Achieved a 59% revenue increase through optimized sales funnels.
Led award-winning campaigns for major brands.

Stackforce AI infers this person is a Food & Beverage entrepreneur with strong expertise in marketing and brand management.

Contact

Skills

Core Skills

Brand ManagementMarketing AutomationPerformance MarketingMedia StrategyDigital Marketing

Other Skills

FounderBusiness InsightsContent StrategySocial Media MarketingCampaign StrategiesCanvaFigmaWireframingClient servicingStrategic PartnershipsSearch Engine Optimization (SEO)ResearchSocial MediaWeb DevelopmentContent Marketing

About

www.hookdsnacks.com Buzzinga Foods, is revolutionizing the ready-to-eat non-vegetarian snacking with HookD Chicken Chips, blending health-conscious innovation with consumer needs. Made with Real chicken, this is protein-packed and baked, making it an obvious go-to for anyone enjoying a lazy Sunday, a gym enthusiast, or just kids looking for guilt-free snacking options. With expertise in marketing automation and business insights, the aim is to bridge market gaps through scalable, meaningful brand experiences. I also like to paint in between :)

Experience

4 yrs 11 mos

Total Experience

1 yr 4 mos

Average Tenure

1 yr 4 mos

Current Experience

Hookd by buzzinga

Founder

Jan 2025 – Present · 1 yr 4 mos · Gurugram, Haryana, India · On-site

Building India's first-ever ready-to-eat non-vegetarian snacking revolution - a ready-to-eat snacking brand that finally speaks to the 70% of the country that eats non-veg.
We kicked off with HookD Chicken Chips – a category-defining snack made from 100% real chicken, baked, with zero preservatives, no added oil, and a whopping 14g of protein per pack.
What started as a gap in the market has now grown into a cult:
A snack that fits between your gym sets and your Netflix binges.
Something parents don’t have to second-guess.
And a moment of pride for every unapologetic chicken lover.
The idea is simple:
If you love Chicken, one bite and you're HookD.

FounderBusiness InsightsBrand ManagementMarketing AutomationContent Strategy

Aditya birla capital

2 roles

Performance marketing

Mar 2024 – Dec 2024 · 9 mos · On-site

Managed social media strategy and content creation for Aditya Birla Housing Finance, enhancing brand visibility.
Collaborated with agencies like Dentsu and Kinnect to optimize performance marketing and budget allocation.
Implemented bidding strategies that improved lead flow rate by 27%, significantly boosting customer engagement.
Developed a comprehensive sales funnel, resulting in a 59% increase in revenue through streamlined loan disbursement processes.

Social Media MarketingPerformance MarketingCampaign Strategies

Product Manager

Aug 2023 – Jul 2025 · 1 yr 11 mos · On-site

Rasta

Brand managar

Sep 2020 – Oct 2021 · 1 yr 1 mo · Gurugram, Haryana, India

Managed campaign execution and content development for greek yogurt brand Epigamia & femme-care brand Plush.
Managed product launches and positioning through audience profiling, perceptual mapping, jumpstarting product sales by 2x.
Increased SM presence to 4x for clients basis hashtag strategies, performance creatives while leading a team of 2.
Successfully launched the #DigSwirlSpread campaign for Epigamia in collab with Mrs. Deepika Padukone and her team.
Our team won a Mad Over Marketing Award for “The Best Copywriting on a Social Media Post” for Plush

Business InsightsMedia Strategy

Bosch india

Growth Marketer

Jul 2019 – Aug 2020 · 1 yr 1 mo

Ideated and moderated the online community by conversion rates of 3% in parallel to the marketing budget
Increased Social Media presence & lead generation from 2x to 3x
Increased filtered Traffic generation from 2x to 5x (on average) using Search Engine Optimization, reducing bounce rate by 16% & increased return visitors by 9%.

World health organization

Research Assistant

Nov 2018 – Dec 2018 · 1 mo

1) Collect and prepare materials for submission to granting agencies and foundations
2)Provide ready access to all experimental data for the faculty researcher
3)Interact with research team members, brainstorming on ideas on research procedures to ensure successful findings
4) Identify and educate participants, on research procedures and to enable them to make informed decisions about their participation

J. walter thompson worldwide

Digital Marketing trainee

May 2017 – Jul 2017 · 2 mos · Gurgaon, India

Launched social media campaigns for 8 clients including Apple, Sofy, HCL, Cream Bell & others.
Implemented an effective campaign for Cream Bell & initiated third-party promotions to achieve an 8-10% recall lift.
Utilized conventional methods like posters, banner, etc to boost the program's visibility by 7%, & pump sales substantially.
Delivered a successful presentation pitch to OLX & attended meetings for client interaction experience.

Digital MarketingSocial Media Marketing