Jul 2020 – Jan 2022 · 1 yr 6 mos · Campinas, São Paulo, Brazil · Remote

• UX / UI Lead
• Led cross-functional collaboration with developers at Johnson & Johnson to design and deliver CLOUDX, a unified cloud management portal integrating Azure, Google Cloud, and AWS. The platform optimized cloud resource governance and is projected to save the company millions in operational costs.
• Defined the UX strategy, user flows, and interface architecture, aligning stakeholders around key KPIs and technical feasibility while ensuring consistency across multi-cloud environments.
• Designed a responsive B2B call center platform for AB InBev, enabling outreach to over 38,000 customers with 75% accuracy and directly contributing to a $4.6M net revenue recovery within two months.
• Translated business requirements into UX flows, UI designs, and interactive prototypes, ensuring the platform aligned with both user needs and business goals through iterative design.
• Collaborated closely with data, sales, and engineering teams to ensure a seamless and scalable experience across devices and user types.

Apr 2019 – Apr 2020 · 1 yr · São Paulo, Brazil · On-site

• UX / UI Lead
• Led the creation of Athié's Design System from the ground up, defining guidelines, components, and governance practices to streamline cross-functional collaboration and accelerate development cycles.
• Spearheaded the design of a Supplier Homologation System, transforming a legacy partner evaluation process into a digital experience with improved usability, traceability, and decision-making.
• Designed and delivered a Cockpit System that automated key architectural processes, reducing manual workload for architects by 40% and enabling greater focus on strategic tasks.
• Mentored junior designers and facilitated design critiques and workshops to align UX vision across multidisciplinary teams.
• Collaborated closely with product managers, developers, and business stakeholders to ensure alignment between user needs, technical feasibility, and business objectives.

Oct 2017 – Apr 2019 · 1 yr 6 mos · São Paulo, Brazil · On-site

• Designed an internal banking system for Original Bank, helping reduce customer service wait times by improving task flows and interface efficiency.
• Led the end-to-end UX process for applications in tourism, healthcare, and airline sectors, including user research, wireframing, prototyping, and usability testing. These efforts improved usability and had a measurable impact on business metrics.
• Collaborated cross-functionally with developers, product owners, and stakeholders in banking, finance, and airline industries to align UX strategies with business goals and technical constraints.
• Conducted user interviews, and created design documentation to support development and ensure user-centric decision-making.

Dec 2016 – Oct 2017 · 10 mos · São Paulo, Brazil · On-site

• Designed the IBM Invoice System, streamlining the user journey and reducing the invoicing process from 8 steps to 3 by applying UX best practices, simplifying flows, and aligning with business rules.
• Contributed to the development of an AI-powered chatbot for BR Foods using IBM Watson, focusing on interaction design, conversation flow logic, and user interface consistency.
• Created the UX and UI for IBM Marketing Brazil’s event website and developed multiple digital assets for the North American Marketplace, ensuring alignment with branding and usability standards.
• Produced wireframes, mockups, and prototypes, and collaborated closely with developers to ensure pixel-perfect implementation and responsive behavior across devices.
• Participated in design reviews and iterative refinements to continuously improve product usability and performance.

Apr 2016 – Nov 2016 · 7 mos · Campinas, São Paulo, Brazil · Hybrid

• Co-created a sports-focused social network, securing over $100K in investment and delivering a fully functional MVP within just 4 months through agile development and lean UX practices.
• Led the UX and UI design of core platform features such as video sharing, photo uploads, raffles, and user profiles, enhancing engagement and retention.
• Defined user flows, wireframes, and high-fidelity prototypes while working closely with developers to ensure on-time delivery and consistent user experience across devices.

Mar 2015 – Mar 2016 · 1 yr · São Paulo, Brazil

• Designed promotional products for major brands such as Disney, Coca-Cola, McDonald’s, and Heineken, creating 3D concepts, mockups, and technical drawings aligned with production and branding needs.
• Proposed innovative solutions for industrial and promotional applications, balancing aesthetics, functionality, and manufacturing constraints.
• Several of the products were manufactured by top players in the industry, generating millions in revenue for the company.

Feb 2013 – Mar 2015 · 2 yrs 1 mo · Campinas, São Paulo, Brazil

• Developed promotional product solutions for major global brands, including Burger King, AB InBev (the world’s largest brewer), and Warner Bros.
• Contributed to a small yet agile team, where our ability to design and communicate effectively drove significant revenue, positioning us as the third-largest company in Brazil, competing with global industry leaders.
• Delivered innovative solutions, including augmented reality (AR) applications, to enhance promotional products.
• Led the creation of engaging presentations to captivate clients and utilized 3D printing to prototype select products.

Jan 2011 – Jan 2012 · 1 yr · Campinas, São Paulo, Brazil

• • Co-founded the studio with a partner, handling both client relationships and the delivery of graphic design and 3D animation projects for various companies, including O’Brien (USA).

Jan 2009 – Jan 2011 · 2 yrs · São Paulo, Brazil

• • Worked as a Visual Designer, collaborating with a web designer to create visual assets for companies and projects involving Petrobras (the largest oil company in Brazil), as well as suppliers such as Dräger (Germany) and Ametek (USA).

Jan 2007 – Jan 2009 · 2 yrs · São Paulo, Brazil · Hybrid

• • Created 3D animations, presentations, and visual assets for print and web, showcasing products from suppliers such as Ametek (USA) and Dräger (Germany). These materials supported multimillion-dollar project proposals to clients including Petrobras.