Dikshita Basumatary

Product Manager

Bengaluru, Karnataka, India8 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in data-driven marketing strategies.
Proven track record in brand identity development.
Strong background in social media and influencer marketing.

Stackforce AI infers this person is a Marketing Professional with expertise in Digital Marketing and Brand Management.

Contact

Skills

Core Skills

BrandingEmployer BrandingMarketing StrategySocial Media MarketingDigital Marketing

Other Skills

Adobe Creative SuiteBloggingBranding & IdentityBranding & Identity MarketingBranding ConsultancyCCampaign StrategiesCorporate BrandingCustomer JourneysCustomer Relationship Management (CRM)Digital Signal ProcessingE-commerceElectronic EngineeringExtemporaneous SpeakingFDX

About

At Amazon, my role as Marketing Manager revolves around fostering a dynamic sellers community and refining our brand identity. These efforts are supported by a strategic application of data analytics and BTL marketing tactics, ensuring our campaigns resonate with our target audience. Previously, as a Marketing Specialist, I developed compelling social media and influencer marketing strategies, which led to robust partnerships and impressive engagement metrics. Our team's dedication to data-driven decision-making and creative marketing solutions has consistently driven business growth and enhanced brand visibility.

Experience

8 yrs 7 mos

Total Experience

1 yr 3 mos

Average Tenure

5 yrs 2 mos

Current Experience

Amazon

4 roles

Product Marketing Manager

Promoted

Sep 2025 – Present · 9 mos

Brand Marketing & Creative Manager, Amazon TA

Jun 2025 – Sep 2025 · 3 mos

Brand lead for employer branding, Amazon Stores

BrandingBranding & IdentityCorporate BrandingEmployer BrandingPersonal BrandingOnline Branding+2

Marketing Manager, Amazon Smart Commerce

Promoted

Dec 2023 – Jun 2025 · 1 yr 6 mos

As a Marketing Manager at Amazon, I oversee a spectrum of responsibilities crucial to driving business success:
Launching and managing a robust sellers community to foster consistent engagement and amplify interest.
Vigilantly monitoring website performance metrics and leveraging data analytics to fine-tune campaign strategies for optimal results.
Cultivating and nurturing a distinctive brand identity for our products, ensuring alignment with overarching business objectives.
Implementing below-the-line (BTL) marketing strategies to complement our broader marketing initiatives and enhance brand visibility.
Conducting thorough competitor analysis to glean insights and inform product innovation efforts aimed at meeting evolving customer needs.

Social MediaCustomer Relationship Management (CRM)Social Media MarketingMarketing Strategy

Marketing Specialist, Amazon Smart Commerce

Mar 2021 – Nov 2023 · 2 yrs 8 mos

Launched Smart Commerce by Amazon's social media presence, scaled it while maintaining a CPF below Rs10 and achieving an engagement rate above 6%.
Developed and executed influencer marketing strategies, fostering partnerships with key business influencers and ensuring alignment with brand messaging.
Directed content management initiatives, overseeing content creation, scheduling, and performance tracking across social media platforms.
Managed end-to-end logistics for offline events, including opportunity identification, negotiation, and seamless execution.
Cultivated and maintained strategic partnerships with government bodies, companies, and entities to drive business growth and achieve organizational goals.

Social Media MarketingAdobe Creative SuiteWeb Analytics

Perpule

Marketing Manager

Feb 2020 – Mar 2021 · 1 yr 1 mo · Bangalore

Lead a team of 6 to run all the campaigns around StoreSe- Online Grocery Store.
Brand Building
PR: Studying the Market of South East and Middle East Asia and coming up with a brand messaging that was conveyed in all PR collaterals.
Organized end to end Webinar for brand-building
Digital Marketing:
Execute PPC (Google), Native content(ex. Taboola), display (ex. GDN) and/or paid social (ex. Facebook, Instagram,Youtube) ads based on the media plan.
App In-App marketing through various tools (MoEngage)
Own end to end campaign execution including setup, daily campaign monitoring, campaign optimization, reporting, competition analysis and testing new tactics to improve channel performance
Influencer Marketing
Partnerships and messaging to be conveyed with Influencers based on the TG
Content Creation
Wrote and directed an ad for StoreSe the Grocery delivery platform's Delhi Launch.
Content Creation for the Website and all the Social Media posts going out
Inbound Marketing through Quora and Medium
Social Media Marketing
Coming up with growth hacking tricks for Social media and conveying the Brand Story
Offer/discount strategy
Experimented on providing the right kind of offer to increase the tenure, Avg. revenue from new acquisitions & existing customers
Analysis & reporting
Analyze traffic along multiple dimensions & drive insights to solve various business problems such as conversion rate optimization, content analytics, media planning and more.
Define and implement routine reports on site performance (weekly, monthly, quarterly)
Analyze user behavior, conversion data, customer journeys to generate hypothesis and build optimization plans for A/B, MVT tests and provide insights to Product Manager to inform feature improvements.
Analyze effectiveness of channels and campaigns to inform marketing channel mix, campaign strategy

Google AnalyticsSocial MediaCustomer Relationship Management (CRM)Social Media MarketingMarketing StrategyDigital Marketing

Lokal

Digital Marketer

Oct 2019 – Feb 2020 · 4 mos

Google AnalyticsSocial MediaSocial Media MarketingMarketing StrategyDigital Marketing

B2b pay, powered by barclays, nordea and techstars

Marketing Content Manager

Mar 2019 – Dec 2019 · 9 mos · remote

That 10x company

Content creator

Jan 2019 – Sep 2019 · 8 mos

Allincall

Freelance Writer

Dec 2018 – Jan 2019 · 1 mo · Mumbai Area, India

Quirky writers media

Freelance Writer

Sep 2018 – Oct 2018 · 1 mo · Remote

Ipropal

Technical content writing Intern

May 2018 – Aug 2018 · 3 mos

Wrote blog posts for the firm which were SEO optimized.
Produced content for social media pages and did digital marketing and had accelerated the reach.
Did E-mail marketing to generate leads.

Bharat electronics

Summer Intern

May 2018 – Jun 2018 · 1 mo · Delhi Area, India

Indian institute of information technology guwahati

General Secretary (Cultural Board)

Sep 2017 – Aug 2018 · 11 mos

Individually in charge of arranging and managing all cultural Events of the institute.
Founder of several clubs including Dance, Music,Quiz,Photography and Literature and looked after proper
functioning of them.
Organizing a unique College fest that invites diverse cultural performers and personalities from around the region. The
footfall was 200% and social media reach was about 700% cross the nation.
Elected as the first female gymkhana member of the Students council
Started the culture of accepting different creative talents in a New Technical Institute by running many new clubs
and organizing competitions.