Jan 2022 – May 2023 · 1 yr 4 mos · Mumbai, Maharashtra, India

• As the Head of Technology for E-commerce at Shoppers Stop, the focus was on transforming the e-commerce landscape through innovative technology solutions. Developing a Headless MACH-based multi-tenant platform was a game-changer; it not only streamlined operations but also slashed operational costs by an impressive 80%. This transformation empowered both web and mobile applications to deliver seamless user experiences with higher security levels and with the latest technologies without compromising the TAT.
• Launching www.ssbeauty.in opened doors to collaborations with prestigious brands in the market. Building a platform opened the doors for launching and re-launching new and existing products like Shoppersstop.com, Intune and the MAC Cosmetics platform, significantly enhancing the company's online presence. By leveraging advanced analytics tools, customer experiences were notably elevated—user behavior tracked meticulously which allowed for proactive resolutions to issues before they escalated. Also, the entire exercise facilitated the servicing standard of the entire omnichannel supply chain operation and other backend operations.
• The success metrics speak volumes: achieving a peak month traffic conversion rate of 1.6% is no small feat in today’s competitive market landscape! Additionally, migrating the ELCA business while optimizing Amazon's seller platform led to tangible growth outcomes—transformative initiatives that solidified ShoppersStop as a leader in e-commerce innovation.

Jul 2020 – Apr 2021 · 9 mos · Mumbai, Maharashtra, India · On-site

• Joined as a CTO for a Media startup focusing on the creator economy in India. At the forefront of transforming Monolithic architecture to Microservices, I have significantly enhanced scalability and agility within the organization and have spearheaded the creation of multiple advanced mobile applications utilizing Flutter, facilitating seamless transactions within the Armsprime ecosystem. By optimizing the delivery processes and operations, I have ensured the swift and efficient onboarding of celebrities, thereby streamlining their integration into the platform. During my tenure, I have developed www.celebyte.com for celebrities and Desiplex for online creators to facilitate user-generated content for content monetisation.
• 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀
• ➣Engineered a robust headless CMS using the LAMP Stack, serving as a unified repository for managing all facets and assets across web and mobile applications, thereby enhancing content management and distribution.
• ➣Enhanced the speed and manageability of web experiences by introducing JAMStack to launch progressive mobile websites tailored for celebrities, resulting in improved performance and user experience.
• ➣Designed a pioneering coin/wallet-based ecosystem within the Armsprime Digital Asset ecosystem, driving financial innovation and expanding the platform's capabilities.

Oct 2018 – Sep 2019 · 11 mos · Pune/Pimpri-Chinchwad Area · On-site

• As Head – Site Reliability Engineering (SRE) team, I managed petabytes of data daily, ensuring top-tier system performance and reliability through advanced automation and proactive management. By leading initiatives in process and application reengineering, I improved overall IT performance. Through consistent focus on optimizing resources and securing cloud assets, I enhanced both the efficiency and security of IT infrastructure. By establishing partnerships with Google teams to integrate cutting-edge technology solutions, I improved operational capabilities and technological prowess.
• 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀
• ➣Implemented NoOps: Reduced operational costs and improved scalability by eliminating manual operations.
• ➣Reduced weekly issues by 90%, improved customer satisfaction, and increased revenue through transformative business and architectural initiatives.
• ➣Ensured seamless user experience by directing infrastructure management and optimization for a global video-on-demand service.
• ➣Spearheaded cloud migration efforts on AWS and GCP, elevating system scalability and performance to meet evolving business demands.

Jun 2015 – Oct 2018 · 3 yrs 4 mos · Mumbai Metropolitan Region

• With a distinguished track record in digital platform innovation, e-commerce implementation, and strategic revenue growth, I have consistently delivered transformative solutions that enhance business performance and customer engagement.
• 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀
• ➣Conceived and developed a groundbreaking Greenfield platform for centralized management of all e-commerce digital assets.
• Leveraged open-source solutions to create a comprehensive service and application management system from a single location.
• ➣Recognized for steering one of the largest open-source e-commerce implementations in the BFSI sector. This initiative encompassed the development of websites, mobile applications, commerce portals, and back-end systems, significantly enhancing e-commerce capabilities.
• ➣Catalyzed online revenue growth from modest figures to over ₹200+ Cr through targeted platform enhancements and optimization strategies, resulting in a substantial boost in financial performance.
• ➣Re-launched CMS-driven native mobile applications (iOS and Android), introducing enhanced functionalities and a complete purchase journey. The CMS also managed the website, B2C, and B2B applications seamlessly.

Dec 2012 – Jun 2015 · 2 yrs 6 mos · Bengaluru, Karnataka, India

• ▪ Significantly worked on the deployment architecture and collating documents for merging different components running in different locations and stacks to a single location (in-house primary and DR DC).
• ▪ Worked with different architects in the company to design robust and highly successful products along with the planning of new product/features.
• ▪ Successfully planned and moved most of the geographically distributed applications to DCs without compromising security or compliance.
• ▪ Focused on the POC and implementation of different Open Source projects and in-house projects.
• ▪ Improved the performance of applications and availability of the applications for business.
• ▪ Collaborated and managed “self-service” cloud for Production/Dev/QA (environment).

Aug 2011 – Dec 2012 · 1 yr 4 mos

• ● Played a major role in moving 130 Seater call center from old to the new location without any downtime.
• ● Created the design of new infrastructure for the hosted B2C e-commerce site.
• ● Successfully enhanced performance of site using existing infrastructure and removed all open SPOF
• ● Actively involved in implementing PCI-DSS infrastructure
• ● Consolidated 160 servers into 8 virtualized servers. Helped in cost saving without compromising performance or security.
• ● Replaced Oracle RAC with MySQL Galera cluster without compromising the performance.
• ● Headed the entire data center & server security.
• ● Contributed to application level architecture design and development stack selection and implementation.

Nov 2008 – Aug 2011 · 2 yrs 9 mos · Mumbai Metropolitan Region

• Functioned as an Architect and developed architecture (Application/CMS/network/Security) for the Common Wealth Games
• website;
• ● Worked in coordination with CERT India Director General and the team
• ● Saved cost during Common Wealth Games project.
• ● Instrumental in introducing:
• o Flawless Live Streaming in Hungama (Mobile/Web/Devices) which is used by Bollywood chat and other live events
• o Open source streaming solutions were successfully working with mobile and desktop based applications.
• o NOC in Hungama which handles and monitors servers, network infrastructure & application deployment 24x7
• o Different methodologies & technologies which improved service availability and performance of the old & new infrastructure & services.
• o Moved maximum services to AWS cloud. In DCs, introduced and implemented virtualization in the company.
• ● A successfully developed solution which increased the revenue of departments by 2-3 times and with the help of technology, reduced management & implementation costs without compromising on performance & stability
• ● Implemented PCI-DSS environment with Virtualization which saved cost without compromising on security & performance
• ● Built the entire Infrastructure setup( Planning and Infrastructure Management team) from scratch.
• ● Designed the streaming solutions, processes and delivery solutions for mobile VAS, Digital deptt. and gaming site.

Jul 2007 – Nov 2008 · 1 yr 4 mos

Feb 2007 – Jul 2007 · 5 mos

May 2004 – Feb 2007 · 2 yrs 9 mos