Dipika Somvanshi

Associate Consultant

Pune, Maharashtra, India8 yrs 2 mos experience

Most Likely To Switch

Key Highlights

7+ years of experience in data analysis and digital marketing.
Proven track record of increasing organic traffic by 20%.
Expert in data visualization and web analytics tools.

Stackforce AI infers this person is a Digital Marketing and Data Analytics Specialist with a focus on SEO and web analytics.

Contact

dipika.somvanshi@e-zest.com LinkedIn

Skills

Core Skills

Data AnalysisWeb AnalyticsData VisualizationSeoDigital Marketing

Other Skills

Adobe AnalyticsAdvanced ExcelAnalytical SkillsBig DataBig Data AnalyticsBusiness Intelligence (BI)Business NetworkingBusiness RequirementsContent MarketingData AnalyticsData MiningDatabasesDeep LearningE-commerce SEOFacebook

About

With a Master's degree in Computer Science Engineering and a passion for data science, I am a results-driven data analyst with over 7+ years of experience in digital marketing & data analysis. I utilize my strong analytical skills and data-driven mindset to extract valuable insights and optimize digital strategies for improved performance. As a Sr. Analyst at e-Zest Solutions, I leverage data analysis and visualization tools such as Excel, Power BI, Google Analytics, Adobe Analytics and Data Studio to identify trends, patterns, and opportunities for enhancing digital marketing campaigns and driving business outcomes. I collaborate with cross-functional teams and clients to deliver interactive dashboards and reports, support decision-making, and manage projects. Top Skills: 1. Google & Adobe Analytics 2. Google Tag Manager - GTM, Adobe Launch 3. Adobe Target 4. Power BI, Looker Data Studio, Tableau 5. Advanced Excel 6. SQL 7. SEO I also have experience in applying statistical and machine learning techniques using Python and SQL, as well as data mining, data cleansing, and exploratory data analysis. I am a strong communicator with excellent problem-solving abilities and a collaborative attitude. I am always eager to learn new skills and technologies to advance my career and contribute to the success of the organization.

Experience

8 yrs 2 mos

Total Experience

1 yr 4 mos

Average Tenure

2 yrs 7 mos

Current Experience

E-zest solutions

Senior Analyst

Nov 2023 – Present · 2 yrs 7 mos · Pune, Maharashtra, India · Hybrid

Sr. Data Analyst currently working on Web Analytics for US based client - Avalara.
Create workspace using Adobe Analytics to improve analyses and visualize the data for business benefits.
Building and sharing projects in Analysis Workspace
Creating attribution models that determine how dimension items get credit for success events
Using anomaly detection to find unexpected trends in data
Creating and managing intelligent alerts based on data anomalies
Responsible for Analysing, cleaning, levelling, and conceptualizing large database.
Extracted, interpreted, and analyse data to identify key metrics and transform RAW data into meaningful, actionable information.
Working with tools like Snowflake, SQL, Adobe Analytics, Google Search Console, Microsoft Power Bi, Advanced Excel, and PPT.
Project Management tools like Jira, Confluence, etc.

Adobe AnalyticsSQLMicrosoft Power BIData AnalysisAdvanced ExcelWeb Analytics

Amura marketing technologies

Senior SEO Analyst

Mar 2022 – Oct 2023 · 1 yr 7 mos · Pune · On-site

1. Utilize data analysis techniques to identify trends, patterns, and insights for improving digital marketing strategies.
2. Led impactful SEO initiatives, consistently surpassing industry benchmarks with an average 20% increase in organic traffic within 6 months.
3. Conducted thorough website audits, optimizing on-page elements and site speed to ensure seamless user experience and improve search rankings.
4. Executed successful off-page optimization, securing high-authority backlinks that contributed to a 15% increase in domain authority.
5. Based on the web data analysis, strategically targeted keywords to attain the #1 position in competitive search
queries, resulting in heightened digital visibility.
6. Collaborated seamlessly with content teams to integrate SEO best practices by analyzing the customer analytics and behavior and enhanced average session duration by 20% and optimized conversion rate by 20%
7. Performed A/B Testing using tools like Google Optimize to test the landing page's performance after making UI/UX changes.
8. Utilized advanced analytics tools such as Google Analytics, SEMrush, and Artificial Intelligence techniques for continuous monitoring and strategic refinement.
9. Created interactive visual dashboards and reports using Google Analytics, Data Studio (Looker Studio), and Microsoft Power BI.
10. Collaborate with cross-functional teams to optimize digital marketing campaigns and drive performance.
11. Attended weekly, and monthly client meetings to analyze the targets and KPIs deadlines.
12. Research new technology/methodologies applicable to business.
13. Training and Development of new joiner

Google AnalyticsSEOData AnalyticsGoogle Data StudioMicrosoft Power BIDigital Marketing

Waysnx technologies pvt. ltd.

Internet Marketing Analyst

Dec 2020 – Mar 2022 · 1 yr 3 mos · Nashik, Maharashtra, India

Worked as a Digital Marketing head at WaysNX Technologies.
I handle the following tasks in my job role:
1. Client handling
2. Team coordination
3. SEO of client websites
4. SEO strategy & planning
5. Social Media Marketing & Paid Ads
6. Google Ads Management

SEOSocial Media MarketingGoogle Ads ManagementDigital Marketing

Eazital

Digital Marketing Executive

Nov 2019 – Dec 2020 · 1 yr 1 mo · Pune/Pimpri-Chinchwad Area

I am working in Eazital as a Digital marketing executive. I am handling SEO services for company and clients.
Responsibilities Handled:
1. Making SEO strategy for clients
2. Advanced Keyword Research for long tail keywords.
3. On-Page SEO Activities including performance monitoring of websites.
4. Off-page SEO Activities for different clients to improve SEO traffic.
5. PPC Campaign management, Ad group structuring, Ad copies creation, Budget & Forecasting for Google Ads.

SEOKeyword ResearchPPC Campaign ManagementDigital Marketing

Sarps technology

Digital Marketing Executive (SEO/SMO)

Apr 2019 – Oct 2019 · 6 mos · Greater Nashik Area

Responsibilities Handled:
1. Writing unique and plagiarism free technical content, blogs, website content, interviews, emails, social media posts content.
2. Creating Social Campaigns for that included Facebook Carousel, Posts & paid campaigns creations.
3. Gaining 1’st SERP Ranking on Google for websites like Hostripples.com, Hostripples.in, Ranked no. 1 for the highly competitive keywords like ‘Cheap web hosting ’, ‘cheap server hosting’, ‘cheap web hosting service’ and ‘cheap web hosting USA’ on Google.
4. Worked on hostripples.com, hostripples.in, hostdens.com, hostdens.in On-Page optimization, Off-Page optimization and Social Media Marketing.
5. Experience in working with SEO Tools like Moz, Screaming Frog, SEMRUSH, Smallseo, xml sitemaps & ALEXA tools.
6. Creating Social Campaigns for that included Facebook/Instagram Ads, Social Media Posts & paid campaigns creations.
7. Research and implement search engine optimization, search engine marketing, Develop and implement link building strategy.
8. Info-graphics, social media posts and image creations for Blogs, articles with tools like Canva, postermywall, etc.
9. Approaching for link exchange and guest posting.
10. Training and managing interns and team for daily activities.
11. Creating latest hashtags with proper implementation schedule for social media posts.

Realbuzzone

Digital Marketing Specialist

Jan 2018 – Mar 2019 · 1 yr 2 mos · Pune Area, India

Digital Marketing, Search Engine Optimisation (SEO), Social Media Marketing (SMM), Content Writing, Blogging, PPT making.
I have worked on:
Link Building, Directory Submission, Blog submission, Image submission, forum submission, Article submission, Comment posting, Video Submission, Post creation & submission, Business Listing, Location settings on Google Search.