Jan 2022 – Mar 2023 · 1 yr 2 mos · United States · Remote

• Multi-disciplinary team member worked on a data-driven product [...] based on metrics and industry trends while building relations with stakeholders and senior executives.
• Established and delivered both short and long-term strategies in collaboration with engineers, product managers and designers, working on research, scaling product design systems, reducing delays and existing processes.
• Enhanced user journeys and experience through the introduction of new tools, systems, processes and strategies- determined via findings from interviews, split testing and metrics; approved by senior leaders for implementation.
• Architected and simplified product design processes and workshops for emerging and sustainable products, improved user acceptance, and reduced onboarding times and overall process times during product development.
• Mentored and coached product designers to develop and enhance skills in UX research, product management, continuous improvement, optimisation and data validation while serving as the point of contact for design issues.
• Hosted and facilitated regular meetings, presenting to VP, product managers and stakeholders on heuristic evaluations, project progress, forecasted concerns, and to pitch proposals to attain implementation approval.

Apr 2021 – Nov 2021 · 7 mos · California, United States

• Sole designer companywide, recruited to design a novel infrastructure product for fraud prevention and compliance, where crypto, banking and payment platforms can specify the rules engine for operations and compile human data.
• New platform scaled Coinbase and Revolut significantly, successfully rolled out due to accuracies in findings retrieved from user interviews, affinity clustering, competitive audits, hypotheses, trend monitoring, and forecasting intelligence.
• Enabled product to consolidate complex data into detailed reports on user behaviour and recommended solutions.

Jul 2018 – Jun 2021 · 2 yrs 11 mos · England, United Kingdom

• Led the build of a blockchain-established provenance platform for web and mobile applications, catered to clients in diamond, gemstone and mineral industries, instilling Scrum, JIRA and Agile methodologies across project lifecycles.
• Designed an onboarding system in the PP system to cover 4% of all diamonds and gemstones in the world (5m).
• Product Co-Owner, worked with product managers, blockchain and front-end engineers to secure it to the edge.
• Facilitated the entire design process from leading weekly design reviews with global teams, daily commits, and deployment to quality assurance, design system management and ensuring adherence to all coding standards

Apr 2018 – Jul 2018 · 3 mos · Ahmedabad Area, India

• Vital role during the build of a web and app platform for a client in automated home construction, including user research, usability analysis, product direction, user experience, user interface and workflow design and validation.
• Identified and resolved technical discrepancies escalated during testing; promptly mitigating risks and UX errors.

Mar 2016 – Nov 2017 · 1 yr 8 mos · Ahmedabad Area, India

• Cross-functional team member who created WordPress themes, web applications and plugins for international clients while contributing to projects aimed at improving wireframes, interfaces, visuals and design guidelines.
• Led the design team within an Agile environment, delegating daily tasks and aligning project priorities while ensuring continual optimisation and swift execution of innovative product direction and user experience strategies.

Jun 2015 – Feb 2016 · 8 mos

May 2014 – May 2015 · 1 yr · Ahmedabad Area, India

• Collaborated with Magento and Shopify developers to create adorable eCommerce Websites, Plugins, and Themes.
• Designed and Validated themes, and plugins for Themeforest.
• Learned markup language and cascading style.
• Created more than ten (10) multipurpose themes.