Jan 2023 – Jun 2023 · 5 mos · Dubai, United Arab Emirates · On-site

• Responsible for planning, creating, and executing overall group's marketing strategies for different business verticals.
• Luxury Fashion brands - Zilli, F&B Joe's Cafe, Dubai Mall
• General Trading - VOSS Water
• Luxury Furniture Monobrand showroom for B&B Italia & Maxalto - Baituti Home
• Property Management business - Alpha properties.
• Engaged with various stakeholders as per the business strategy and working closely with Sales team, Creative, PR and Operations for ensuring content alignment and feasibility of the concepts and programs at business level.
• Led comprehensive BTL & ATL marketing plans to drive business growth and enhance brand awareness.
• Developed and executed effective go-to-market strategic plans, ensuring successful market penetration and customer acquisition.
• Collaborated closely with the multiple stakeholders to align marketing efforts with sales objectives and support their initiatives.
• Defined and managed engagement strategies and marketing plans, fostering customer loyalty and retention.
• Drove the activation of e-commerce platforms across all business verticals, expanding online presence and driving digital sales.
• Built and managed a scalable customer data/lead generation analytics system, leveraging insights to identify segmentation opportunities and execute targeted marketing campaigns.
• Developed and managed brand guidelines, profiles, and website user interface to maintain a consistent brand identity and optimize user experience.
• Established coherent internal and external messaging and brand equity as well as manage digital content, media and PR strategy and structure to ensure maximum sales support and traction.
• Worked closely with Emaar management team for brand activations and promotions.

Jan 2022 – Jan 2023 · 1 yr · Dubai, United Arab Emirates · On-site

• Spearheaded branding & 360 marketing for Packman & clients including Digital, social media, influencers & paid campaigns.
• Proven track record of developing & growing profitable marketing plan & strategies including ATL & BTL for clients to continually drive brand awareness, engagement & increase ROI.
• Identify opportunities to reach new market segments and expand market share.
• Design branding, positioning and pricing strategies for businesses
• Connecting local & international businesses with right influencers and strategize their marketing efforts.
• Establish and maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships
• Organizing large scale business events,Workshops & Exhibitions
• Create and implement marketing plans in line with the overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.
• Build and oversee sales and marketing campaigns, tracking daily, monthly and quarterly progress
• Understanding the strategic priorities, challenges, and develop roadmaps for growth; regularly communicate insights and strategic recommendations.
• Break down strategy into actionable tasks and implement with the applicable teams- internal and external
• Develop incredible partnerships with clients to ensure ongoing client success & service.

Feb 2018 – Dec 2021 · 3 yrs 10 mos · Dubai, United Arab Emirates · On-site

• Boutique digital agency to support small businesses and startups, mainly focusing on female entrepreneurs & empowering women around the globe by helping them create their own business identity, online presence and reaching their targets/sales goals.
• Worked with clients such as bloggers, small to medium businesses as well as startups from various industries including financial services, healthcare, fashion, food, spas & salons, healthcare, recruitment, real estate, etc.
• Helped clients extensively with set up, design, automation , sales funnel, strategy & marketing, generating online sales on their print on demand, drop-shipping and service/product e-commerce stores on Amazon, ETSY, Wix, Woocommerce and Shopify.
• Managed all types of projects, from branding, tricky websites, UX & UI, e-Commerce solutions, web platforms to social media, marketing campaigns, and SEO.
• Developed accurate project timelines, master project calendar, work-back schedules, budget, and resource allocation.
• Tracking & Communicating with global stakeholders across the business regarding timelines, budgets, deliverables, goals and expectations.
• Maintained and developed the highest standards of client relations & engagement
• Lead and manage a variety of communications strategies, campaigns, and projects
• Identified new business opportunities and always strived to grow revenues through collaboration, white label partnerships, influencer marketing to grow the client portfolio.

Mar 2016 – Jan 2018 · 1 yr 10 mos · London, United Kingdom · On-site

• Responsible for managing client's accounts and projects in the UK and US.
• Develop & maintain solid relationships with key clients by ensuring they receive top service from time to time, being updated on market trends, and catching up on their business goals.
• Client service including liaising with clients, status meetings, managing deadlines, reporting of project status & budget status.
• Function as a bridge between clients, digital & creative team, and third-party vendors for website design & development, e-commerce solutions, marketplace solutions, content creation, logo & branding, copywriting, SEO, etc.
• Research industry trends and provide advice & insight to colleagues and teams so that there is constant growth and improvement.
• Manage remote & cross-functional teams, watch out for timelines and resources across multiple projects for efficient and timely delivery of projects
• Identify and approach new companies as potential clients.
• Build client strategy across a portfolio of accounts and assist in achieving brand goals by utilizing various resources, channels and applying an omnichannel approach
• Managing leads, project quotes & proposals, development, and marketing budgets to maximize company profit from every project.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI & KPIs)

Apr 2014 – Jan 2016 · 1 yr 9 mos · London, England, United Kingdom

• Building relationships with care agencies and their staff.
• Understand and fulfill agencies & staff requirements by monitoring their feedback in a prompt, professional, and courteous manner.
• Identifying agency's digital & marketing requirements and fulfilling them by providing and aligning solutions keeping the CQC and ICO standards in mind.
• Investigating accounts every month to make sure they are thoroughly following procedures and standards for quality control.
• Managing contract rates, staff rates, and budgets for agencies.
• Generating new business by identifying new opportunities with existing and potential clients.

Aug 2013 – Mar 2014 · 7 mos · London, England, United Kingdom

• Building long-lasting, mutually beneficial relationships with external contacts and internal departments to create a better customer experience.
• Maintaining a database of client information keeping data protection in mind.
• Following up with the prospects throughout the sales cycle to ensure requirements are met.
• Maintain thorough, up-to-date, working knowledge of procedures, methods, contractual provisions and regulatory requirements.
• Understanding, supporting & advocating organisations plans and policies.

Jan 2012 – Apr 2013 · 1 yr 3 mos · Jaipur, Rajasthan, India

• Created detailed business plans to facilitate the attainment of goals and sales targets
• Managing the entire sales cycle from converting a prospect to securing a deal
• Unearth new sales opportunities through networking & turned them into long term partnerships
• Presenting products to prospective clients
• Negotiating agreements and keep records of sales and data.
• Building business by identifying and selling prospects & maintaining relationships with clients.
• Identifying business opportunities by identifying prospects
• Maintaining relationships with clients by providing support, information and guidance on new programs.
• Prepared reports by collecting, analysing and summarising information.
• Maintained quality service by establishing and enforcing organisation standards.
• Updating database
• Created marketing material for various events & promotions.
• Promoting the brand through the tenure of the job through various channels.

Jan 2011 – Dec 2011 · 11 mos · Jaipur, Rajasthan, India

• Worked with Creative and content team to design advertising material for pr, marketing and online
• Handled customers queries for educational programmes
• Conducted surveys on customer satisfaction for all the existing clients.
• Created promotions and offers to engage with potential customers
• Writing monthly reports on the performance of the campaigns.
• Grow and engage with social media audiences
• Curate, Schedule, and Create content for different marketing channels