Donabel Santos

Associate Partner

Vancouver, British Columbia, Canada25 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over a decade of experience in data leadership.
  • Author of multiple technical books and popular YouTube educator.
  • Tableau Ambassador with a focus on practical data solutions.
Stackforce AI infers this person is a Data Education and Business Intelligence expert with a strong focus on practical applications.

Contact

Skills

Core Skills

Business IntelligenceData AnalysisData VisualizationDatabase Management

Other Skills

Microsoft SQL ServerVB/C# (.NET)PowerShellXMLBlackbaud Enterprise CRMTableau DesktopPythonTableauSharePointLinux/PHPMySQLHTML/CSSJavaScriptSQL ServerSSRS

About

From SQL queries to high quality, practical YouTube tutorials, I've transformed my passion for data into a mission to empower others. If you're interested in working with me to create impactful and practical data content (through newsletters or educational courses) - please reach out. With over a decade in the data trenches, I've worn many hats: Instructor, Data Leader, Data Architect, Author, and Content Creator. My goal? To demystify the world of data and equip the next generation of data professionals with practical, real-world skills. 🎓 As an Associate Director, I lead a team that transforms complex datasets into strategic insights, supporting multimillion-dollar fundraising initiatives. Our toolkit? SQL Server, Tableau, PowerShell, and a relentless focus on practical solutions. 📚 I'm the author of several tech books, including the "Tableau 10 Business Intelligence Cookbook," and the creator of a YouTube channel with 120K+ subscribers and 3M+ views. Here, we explore the art and science of data storytelling, from mastering LOD expressions and advanced calculations to crafting impactful visualizations. 🏆 As a Tableau Ambassador and former Microsoft Data Platform MVP, I've learned that the most powerful data stories are those that connect with people. My approach blends technical expertise with practical, real-world application and a healthy dose of empathy, because at its core, data is about people—their challenges, their triumphs, and their potential. Whether you're looking to level up your Tableau game, wrangle some unruly SQL, or just want to chat about the latest in data viz, let's connect! ----- NEWSLETTERS: newsletter.sqlbelle.com teachdatawithai.substack.com ----- PROFILE: https://sqlbelle.carrd.co/ https://sqlbelle.com ----- PRODUCTS/COURSES: https://www.sqlbelle.com/courses BUILD TO SELL - 7 Days to Your First Data Product https://www.sqlbelle.com/courses/build-to-sell FREE 5-DAY Email Course - Introverted Analyst's Guide to Professional Visibility https://introverted-analyst-guide.carrd.co/ ----- YOUTUBE Tutorials https://youtube.com/sqlbelle ----- WEBSITE: https://sqlbelle.com/

Experience

25 yrs
Total Experience
6 yrs 7 mos
Average Tenure
14 yrs 11 mos
Current Experience

The university of british columbia

4 roles

Adjunct Faculty, Faculty of Applied Science

Jan 2019 – May 2022 · 3 yrs 4 mos

  • sessional instructor for Faculty of Applied Science
  • for students in the Master of Engineering Leadership (MEL) and Master of Health Leadership and Policy (MHLP) programs
  • Course: APPP 505 Analytics and Interpretation for Applied Sciences
  • Relevant measurable metrics of a project; data interpretation techniques; introduction to data visualization; overview of big data and predictive analytics; strategies related to metrics and data, ethical and privacy concerns

Associate Director, Business Intelligence

Promoted

Feb 2017 – Present · 9 yrs 3 mos

  • Provides strategic executive guidance and domain expertise to senior managers and Development and Alumni Engagement (DAE) staff as it relates to establishing and maintaining a business intelligence focused culture to support long term strategic goals of the DAE portfolio
  • Responsible for driving the Business Intelligence technology strategy, architecture vision
  • Supports senior management in the execution of a comprehensive goal of raising over $200 million annually by leading a team of data experts who improve, maintain, and deploy the necessary operational, tactical and strategic data initiatives, reports and dashboards
  • Technologies: Microsoft SQL Server 2012/2014, VB/C# (.NET), PowerShell, XML, Blackbaud Enterprise CRM (BBEC), Tableau Desktop and Server, Python
Microsoft SQL ServerVB/C# (.NET)PowerShellXMLBlackbaud Enterprise CRMTableau Desktop+3

Business Intelligence Solutions Architect

Promoted

Apr 2013 – Feb 2017 · 3 yrs 10 mos

  • data warehouse technical lead
  • provides business intelligence vision and road map for the portfolio
  • provides technical leadership in analysis, design and review of existing or proposed system features and requirements
  • works closely with management and staff from all sections of Development/Advancement Services, Alumni Affairs and UBC IT and other University technology Professionals Services to provide reporting and analytics solutions, systems development and on-going maintenance for all central information systems within these units
  • Technologies: Microsoft SQL Server 2008 R2/2012/2014, SharePoint 2010/2013, VB/C# (.NET), PowerShell, XML, Blackbaud Enterprise CRM (BBEC), Tableau Desktop and Server, Linux/PHP, Mobile BI
Microsoft SQL ServerSharePointVB/C# (.NET)PowerShellXMLBlackbaud Enterprise CRM+4

Business Intelligence Developer/Analyst

Jun 2011 – Apr 2013 · 1 yr 10 mos

  • UBC is one of BC's Top Employers (http://www.canadastop100.com/bc/)
  • I am proudly a part of the "Start an Evolution" campaign (https://startanevolution.ubc.ca/). The start an evolution campaign aims to raise $1.5 billion dollars for students, research and community engagement and to double the number of alumni involved annually in the life of the university by 2015.
  • Develops and maintains reporting/business intelligence environment for the department, supporting multiple faculties, business units including Office of the President, and hundreds of internal clients
  • Leads in creating reports, performing data extracts and providing any required statistical information relating to finance, policy, procedural support, decision-making and research projects
  • Conducts interviews and design sessions, system and data analysis, and documentation to facilitate end-user reporting/dashboarding requirements
  • Collaborates closely with team members to deliver automation tools to end users
  • Plans and develops environment, process and platform for upcoming datamart/dashboard/KPI solution integration with Enterprise CRM solution
  • Technologies: Microsoft SQL Server 2008 R2, SharePoint 2010, VB/C# (.NET), PowerShell, XML, Blackbaud Enterprise CRM (BBEC), Tableau Desktop and Server, Mobile BI
Microsoft SQL ServerSharePointVB/C# (.NET)PowerShellXMLBlackbaud Enterprise CRM+3

Tableau software

Tableau Accredited Trainer (Learning and Alliance Partner)

Feb 2015 – Present · 11 yrs 3 mos

  • I teach the following Tableau courses in person or virtually: Desktop I (Fundamentals), Desktop II (Intermediate), Desktop III (Advanced) and Tableau Prep.
  • http://www.tableau.com/learn/classroom
  • QueryWorks Solutions is a Tableau Learning and Alliance partner. We are the first Tableau Learning partner in Western Canada.

British columbia institute of technology

2 roles

Faculty, Part Time Program, BCIT Centre of Excellence in Analytics

Jan 2014 – Present · 12 yrs 4 mos

  • http://www.bcit.ca/cea/faculty.shtml
  • Proposes, designs, develops curriculums and materials, and delivers lectures on data visualization and visual analytics
Microsoft SQL ServerMySQLHTML/CSSJavaScriptSharePointTableau Desktop+2

Member, Program Advisory Committee

Apr 2013 – Mar 2018 · 4 yrs 11 mos

  • http://www.bcit.ca/files/pdf/policies/5404.pdf
  • "Program Advisory Committees (PACs) give strategic advice and assistance to their related BCIT programs. They provide feedback on industry changes, overall trends that may affect the curriculum and employability of graduates, and the general health of the subject industry. In addition, PACs review proposals for major curriculum changes or new programs, and endorse or make recommendations on such proposals."

Mvp-msp student mentor program

MVP Student Mentor (volunteer)

Jul 2012 – Nov 2012 · 4 mos

  • The MVP Student Mentor Program pairs MVPs with students in the Microsoft Student Partner (MSP) Program to share their knowledge and experience as influential technical leaders in the community. The MSP Program is a worldwide educational program that sponsors students majoring in disciplines related to technology who then share their knowledge with the academic community.

Packt publishing

Author - SQL Server and PowerShell Cookbook

Oct 2011 – Oct 2012 · 1 yr

  • http://www.packtpub.com/sql-server-2012-with-powershell-v3-cookbook/book
  • "SQL Server 2012 with PowerShell V3 Cookbook" is an example-focused book that provides step-by-step instructions on how to accomplish specific SQL Server tasks using PowerShell. Each recipe is followed by an analysis of the steps or design decisions taken, and additional information about the task at hand. Working scripts are provided for all examples so that you can dive in right away. You can read this book sequentially by chapter, or you can pick and choose which topics you need right away.

Queryworks solutions inc.

Principal and Senior Business Intelligence Architect / Trainer

Jun 2011 – Present · 14 yrs 11 mos · Vancouver, Canada

  • Provides consulting and corporate training services on SQL Server (administration, development, business intelligence), automation with PowerShell and visual analytics reporting and dashboarding with Tableau
  • QueryWorks Solutions is a Tableau Learning and Alliance Partner
SQL ServerPowerShellTableauBusiness IntelligenceData Analysis

Black ninja software

Senior DBA/Developer/Trainer/Technical Consultant

Mar 2009 – Jun 2011 · 2 yrs 3 mos · North Vancouver, BC, Canada

  • Installs, configures, administers, tunes and troubleshoots client databases
  • Creates sales, inventory and project-related reports against relational db, data warehouse and cubes using SQL Server Reporting Services
  • Creates BI solutions for small clients, including SSIS packages for ETL and general task automation
  • Creates reports from SharePoint Lists and SSAS cubes using SQL Server Reporting Services
  • Provides technical training to clients (basic administration, installation, development, SSRS)
  • Develops custom SharePoint pages, web parts, features, Visual Studio workflows
  • Projects in the following industries: Telecommunications Company, Food Services, Consulting Services, Manufacturing, Health Authority
  • Technologies: Microsoft SQL Server 2000/2005/2008/2008 R2 (including SSIS/SSRS/SSAS), C#/ASP.NET, SharePoint 2007 (MOSS, WSS 3.0), SharePoint Foundation, XHTML, CSS, Javascript/jQuery, XML, PowerShell, MDX
SQL ServerPowerShellDatabase Management

Trader classified media

SQL Server DBA/Developer (contractor)

Apr 2008 – Mar 2009 · 11 mos

  • Created tools and scripts to administer, tune/optimize, document and audit production databases
  • Participated in architecting XML-centric database for large scale web application
  • Developed scripts for manipulating, importing and exporting legacy database, XML into SQL Server
  • Participated in creation of database standards for development team
  • Performed backups and restores
  • Helped troubleshoot production stored procedures/scripts, replication, backup and recovery issues, XML performance
  • Technologies: Microsoft SQL Server 2000/2005, SQL CLR, SQL XML, SSRS
SQL ServerSSRSSSISDatabase Management

Clubzone.com

DBA (Contractor)

Jan 2008 – Jan 2008 · 0 mo

  • Analyzed existing databases that were organically grown and managed by developers, and provided recommendations for improving schemas, stored procedures, and views
  • Performed database audits, and recommended tools to help developers be more proactive in auditing database events and security
  • Created a migration plan for SQL Server 2000 to 2005 conversion, including hardware and features recommendations
  • Optimized problematic and complex queries by rewriting the stored procedures, introducing indexes, adjusting isolation levels where appropriate
  • Mentored developers on how to monitor performance metrics that affect database and web applications
  • Technologies: Microsoft SQL Server 2000/2005
SQL ServerDatabase Management

Canaccord financial

Developer (project consultant)

Jan 2007 – Jan 2007 · 0 mo

  • - Developed an integrated notification system for stock brokers using SQL Server 2005, SQL Server Notification Services, SQLXML, .NET, C#, SharePoint 2007
SQL ServerSharePointDatabase Management

Softlanding network solutions

Technical Consultant/Developer (SharePoint, SQL Server)

Jan 2006 – Jan 2008 · 2 yrs

  • Gathered user requirements and translated these to system specifications and technical design documents
  • Architected and developed custom solutions for clients using Microsoft technologies
  • Engaged in SQL Server projects including installation, migration, reporting and performance tuning
  • Participated in large scale SharePoint projects to design, configure, implement and customize intranet and extranet solutions for clients
  • Participated in project resource and schedule estimations
  • Created functional and usability testing plans, training plans, technical and user documentations
  • Mentored junior team members in project assignments
  • Provided client support and training
  • Projects in the following industries: Financial Services, Food Services, Multimedia, Vacations, Engineering Firm and Mining Firms, Health Authorities, Municipalities/Cities etc
  • Technologies: Microsoft SQL Server 2000/2005 (including SSRS, SSNS), C#/ASP.NET, SharePoint 2007 (MOSS, WSS 3.0), VSTO, HTML, CSS, Javascript, XML/XSL
SQL ServerDatabase Management

Joule microsystems canada

IT Manager

Jan 2003 – Jan 2006 · 3 yrs

  • Managed IT projects, infrastructure and operations
  • Performed DBA tasks, including designing, implementing and managing MySQL production databases, generating reports, archiving, replication
  • Performed (Linux) network administrator tasks, including setting up, configuring and managing servers (file, email, FTP, database) and monitoring network security
  • Performed developer tasks including designing and managing the company website, creating web and mobile applications for water monitoring
  • Technologies: MySQL, Linux, PHP, Perl, C/C++, Visual Basic, XML, J2ME, Python
SQL ServerDatabase Management

British columbia institute of technology

2 roles

Instructor (Relational Databases,DBA, Development, Business Intelligence,Visual Analytics w Tableau)

Promoted

Jan 2002 – Present · 24 yrs 4 mos

  • BCIT is one of BC's Top Employers (http://www.canadastop100.com/bc/)
  • Proposes, designs and develops courses and materials for BCIT School of Computing Part Time Studies (http://www.bcit.ca/study/programs/6994acert#staff)
  • Delivers lecture and hands on labs to in person and virtual classes of 10 to 30 students per course per semester
  • Tutors students for Correspondence courses
  • Helps students network with industry practitioners
  • Technologies: Microsoft SQL Server (Administration, Development, SSIS), MySQL, HTML/CSS, Javascript, SharePoint, Tableau Desktop
  • Courses:
  • Visual Analytics with Tableau
  • Data Warehouse Foundations (with focus on Dimensional Modeling and ETL considerations)
  • SQL Server Administration
  • SQL Server Development
  • SQL Server Integration Services
  • MySQL Development and Administration
TableauData Visualization

Tech Support/Help Desk/Student Assistant

May 2001 – May 2002 · 1 yr

Education

The University of British Columbia

Professional Program - Managing @ UBC — Management

Jan 2017 – Jan 2018

UBC Sauder School of Business

Executive Education Certificate in Management Excellence — Management

Jan 2013 – Jan 2017

UBC Sauder School of Business

Certificate of Completion — Essential Management Skills

Jan 2014 – Jan 2014

British Columbia Institute of Technology

Bachelor of Technology

Jan 2002 – Jan 2004

British Columbia Institute of Technology

Diploma of Technology

Jan 2000 – Jan 2002

CompuCollege (now known as CDI College)

Diploma

Jan 1999 – Jan 2000

Simon Fraser University

Earth Sciences

Jan 1998 – Jan 1999

University of the Philippines

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