Jun 2025 – Present · 11 mos · Zurich, Switzerland

• Thinking Beyond AI is where I explore what rapid technological change — especially AI — actually means for humans.
• Not in theory. Not in hype. But in how people experience work, identity, judgment, and relevance when old reference points stop working.
• I started Thinking Beyond AI after years of building and leading SaaS and health-tech companies, watching capable teams do everything “right” — and still feel increasingly unsure where they fit and what mattered next.
• Artificial Intelligence didn’t create that uncertainty. It accelerated it.
• Through essays, reflections, and conversations, Thinking Beyond AI focuses on the questions people are really asking:
• Where do I still matter?
• What should I trust when systems change faster than roles?
• How do humans stay relevant alongside intelligent machines?
• This work has become the foundation for my speaking, advisory, and public conversations — helping individuals and organizations find orientation before chasing optimization.
• Thinking Beyond AI - Artificial Intelligence. Organic Thinking.

Jul 2024 – Present · 1 yr 10 mos · Switzerland · Hybrid

• Partnering with organizations in the personalized health, longevity, and preventive medicine sectors to integrate advanced technologies and drive business growth.
• Advising clients on the application of data analytics and AI tools to improve service delivery, patient outcomes, and operational efficiency.
• Leading strategic initiatives focused on market expansion, leveraging data-driven insights to help emerging companies scale effectively.
• Connecting key players across the health tech ecosystem to foster innovation and accelerate the adoption of proactive healthcare solutions.
• Executing go-to-market strategies that enable companies to leverage technology and expand their market presence.

Sep 2021 – Jun 2024 · 2 yrs 9 mos · Zug, Switzerland

• Built and scaled the company from concept to market readiness, securing $8M+ in funding and scaling team to 40+ employees, advisors, and board members
• Launched NEXUS SaaS platform MVP within 6 months, enabling healthcare professionals to aggregate and analyze blood biomarkers, wearables data, multi-omics, and lifestyle data for personalized longevity programs
• Established global client base of 25+ clients across multiple markets, delivering data-driven preventive healthcare and precision medicine solutions
• Drove business development through strategic conference presence, thought leadership, and targeted marketing, building robust sales pipeline in emerging longevity and personalized health sector
• Led product vision and go-to-market strategy for platform integrating cutting-edge health data analytics with latest scientific and medical breakthroughs in human healthspan optimization

Mar 2020 – May 2024 · 4 yrs 2 mos

• After leaving my active CEO position, remained as member of the board per request of the company founder

Mar 2018 – Jul 2021 · 3 yrs 4 mos

• Led international health management consultancy serving high-net-worth individuals, families, and corporations, providing privileged access to world-class healthcare institutions across 50+ countries
• Built strategic partnerships with prestigious medical centers (Mayo Clinic, Johns Hopkins Medicine, Clinique La Prairie) and international insurance carriers (Bupa, Cigna, AXA, Allianz) to ensure comprehensive global coverage
• Directed medical concierge services and health crisis management for global citizens, expats, and athletes requiring specialized treatment and cross-border care coordination
• Oversaw 25+ years of institutional expertise in independent health consulting, prioritizing client wellbeing over financial incentives in an increasingly commoditized healthcare landscape

Mar 2018 – Sep 2021 · 3 yrs 6 mos · Zug, Switzerland

• Sister Company of SIP Medical Family Office (more above).
• Led medical concierge services division for global citizens, providing personalized healthcare navigation and international medical coordination.

Jan 2018 – Mar 2020 · 2 yrs 2 mos · Zug, Switzerland

• Co-founded Inventify as a no-code innovation platform designed to empower B2B enterprises in highly regulated industries to rapidly develop and deploy digital products and services without traditional development resources
• Led initial fundraising efforts, successfully securing seed investment by articulating product vision, market opportunity, and competitive positioning to early-stage investors
• Defined company's strategic direction and go-to-market approach, identifying target verticals in regulated sectors where speed-to-market and compliance requirements created strong demand for codeless solutions
• Shaped product roadmap and value proposition, positioning Inventify's modular building blocks as enabling enterprises to create scalable, adaptable digital experiences while maintaining regulatory compliance

Sep 2016 – Jan 2018 · 1 yr 4 mos · Zürich · Hybrid

• Led international marketing strategy for M-Industry Group, one of the world's largest private-label producers with 16,000+ products and CHF 6+ billion in revenue, overseeing strategic initiatives across 35 production companies and international platforms
• Member of Board International, driving group-wide expansion strategy and market entry decisions for Swiss quality products exported to 50+ countries globally
• Spearheaded launch of "Orange Garten" brand and e-commerce platform in China, establishing strategic partnerships with NetEase Kaola (China's #1 cross-border e-commerce platform) and Tmall (Alibaba Group) to penetrate rapidly growing Chinese middle-class market
• Developed comprehensive China market entry strategy, including brand positioning, digital infrastructure, logistics partnerships, and product portfolio selection targeting Chinese consumers' preference for authenticated Swiss quality products
• Directed multiple international expansion projects including establishment of new marketing and sales organizations

Aug 2013 – Aug 2016 · 3 yrs · Zurich, Switzerland

• Delivered multi-million dollar performance improvement and organizational transformation engagements for Fortune 500 clients across healthcare, pharmaceutical, and manufacturing sectors, managing complex change initiatives with cross-functional teams of dozens of consultants
• Led global transformation programs for blue-chip clients including Novartis (worldwide digital unification project consolidating all product websites under unified global leadership across markets) and Daimler (global payroll transformation initiative)
• Served pharmaceutical and medical technology clients including Johnson & Johnson on strategic change management and operational excellence initiatives, driving enterprise-wide performance improvements and process optimization
• Co-initiated development of EY Wavespace concept and internal innovation frameworks, contributing to what became EY's global network of 45+ immersive innovation centers for client transformation and digital acceleration (launched 2017)
• Drove internal initiatives to enhance consulting methodologies and developed tools for more effective client delivery, improving project efficiency and outcomes across the Advisory practice

Dec 2010 – Apr 2020 · 9 yrs 4 mos

• Provided business strategy and marketing consulting services to clients across multiple industries, focusing on digital marketing, business automation, and performance optimization
• Delivered strategic guidance on direct marketing campaigns, email marketing systems, and operational turnarounds for small to mid-sized businesses

Jan 2009 – Nov 2010 · 1 yr 10 mos

• The "KELLAS" brand (prevously owned by Innovation Management AG) had been taken over by the newly founded KELLAS (Switzerland) AG in 2009.
• As former co-founder, CEO and member of the board of Innovation Management AG, I assisted the new management of KELLAS (Switzerland) in the transition phase and acted as strategic / business /marketing consultant.

Jan 2007 – Jan 2009 · 2 yrs

• Co-founded and launched Kellas Natural Cat Food, pioneering Europe's first premium cat food subscription service combining ultra-premium natural pet nutrition with direct-to-consumer delivery model and bundled pet insurance
• Nominated for Swiss Marketing Award 2009 (Swiss Marketing-Trophy) recognizing Switzerland's most innovative and successful marketing projects, competing against major national brands
• Achieved 7-figure revenue in first year of operations, reaching annual sales targets within 9 months and generating customer response rates 10x above industry benchmarks through targeted direct marketing strategy
• Scaled company from concept to 20+ employees and thousands of active subscribers, building end-to-end operations including product development, supply chain, subscription platform, and customer service infrastructure
• Established strategic partnership with Helvetia Insurance to offer complimentary pet health insurance (CHF 2,000 coverage) as subscription benefit, creating differentiated value proposition in premium pet care market
• Implemented socially responsible operations partnering with Ostschweizer Blindenfürsorgeverein (Swiss blind welfare association) for fulfillment, creating multiple full-time employment opportunities

Jan 2004 – Jan 2007 · 3 yrs · St Gallen, Switzerland

• Co-founded import/export trading business during university studies, sourcing and distributing consumer electronics and fashion goods across international markets
• Managed end-to-end supply chain from procurement to distribution, building relationships with suppliers and buyers across multiple product categories

Jan 1999 – Jan 2003 · 4 yrs · Munich, Bavaria, Germany · Remote

• Founded IKMF's German operations at age 17 after identifying market gap for Krav Maga combat/self-defense training in Germany, securing trademark rights and establishing direct partnership with IKMF headquarters
• Worked directly with Eyal Yanilov (co-founder of IKMF, Master Level 3 instructor who trained under Krav Maga founder Imi Lichtenfeld) to organize Germany's first Krav Maga training programs for civilian, law enforcement, and military applications
• Established distribution channels for official IKMF training materials, instructional videos, and educational content, introducing authentic Krav Maga methodology to German market

Jan 1997 – Jan 2000 · 3 yrs · Munich, Bavaria, Germany · Remote

• Founded first entrepreneurial venture at age 15, providing IT consulting and computer setup services to medical practices and healthcare professionals in Munich, leveraging family network in medical community
• Built sustainable student business delivering technical support, hardware and network installation, and practice management systems to physicians and laboratory owners