Drishti Dubey

Product Designer

Delhi, India1 yr 11 mos experience

Key Highlights

Redesigned delivery partner flow, reinstating 50,000 partners.
Led M&S app revamp, boosting rating from 3.0 to 4.8.
Created modular packaging after interviewing 100+ users.

Stackforce AI infers this person is a Product Designer with expertise in User Experience and Marketing within the Retail and Food Delivery sectors.

Contact

Skills

Core Skills

User Experience Design (ued)User Interface DesignMarketing Strategy

Other Skills

Adobe Creative SuiteAnalytical and Critical ThinkingBrand ManagementBranding & IdentityBusiness AnalysisCascading Style Sheets (CSS)Creative DirectionCreative Problem SolvingDigital MarketingFigma (Software)Graphic DesignHTMLIllustrationInterpersonal CommunicationLayout Design

About

Hi, I’m Drishti! I work as a Product Designer and I’m really drawn to how technology, psychology, and design come together to simplify complex human problems. I love collaborating with users from different regions and backgrounds because those conversations give me perspective and help me build products that are truly inclusive and meaningful.

Experience

1 yr 11 mos

Total Experience

1 yr 11 mos

Average Tenure

1 yr 11 mos

Current Experience

Zomato

Designer

Jul 2024 – Present · 1 yr 11 mos · Gurugram, Haryana, India

Redesigned the delivery partner "Rejoin Flow" to solve for high churn and operational costs, leading to the reinstatement of over 50,000 delivery partners
Addressed a core business challenge of delivery partner retention by designing a Fixed Deposit product, contributing over ₹20L in revenue and creating stronger exit barriers in the system
Built the “Summer Earnings Mela” in-app campaign to solve for low delivery partner availability, driving 5,000+ daily visits and enabling 14 DPs to earn over ₹1L in 60 days
Automated the process for in-app communications by creating a dashboard for PAN India city teams, reducing the time required to approve new requests to 1 minute per request
Revamped the rider information card on order tracking screen to address low tipping rates, with the goal of increasing tips by leveraging the emotional connection between customers and riders
Architected a new hierarchical “Partner Performance Score” framework to improve delivery partner loyalty, retention, and the percentage of "Perfect Orders

User Experience Design (UED)User ResearchUsability TestingUser Interface DesignWeb Interface DesignQuantitative Research+4

Arvind fashions limited

Visual Designer

Jan 2024 – Apr 2024 · 3 mos · Bangalore Urban, Karnataka, India · On-site

Created modular, cost-effective packaging by analyzing retail shelf constraints and conducting in-person user interviews across multiple store locations, gathering insights from 100+ shoppers and store staff.
Developed and implemented data-driven omnichannel marketing strategies that enhanced campaign visibility and boosted sales across digital and retail platforms.

User Experience Design (UED)Marketing StrategyUser ResearchPackaging Design

Marks and spencer reliance india private limited

2 roles

Product Designer

Sep 2023 – Dec 2023 · 3 mos

Led the end-to-end design for the M&S app revamp as the sole designer. Improved overall user experience, contributing to an increase in the App Store rating from 3.0 to 4.8 post-launch.The updated app is live now
Revamped the M&S lingerie size chart into a clear, visual format with dual-unit measurements, making it easier for users to find their fit and driving a 50% increase in engagement on the lingerie page.

User Experience Design (UED)User Interface DesignUser Research