Durga Prasad — Product Manager

I am a Product Manager and Senior Consultant currently working at Deloitte, with experience building and scaling large, multi-stakeholder digital platforms and data products across Enterprise and government. My work spans platform strategy, data & analytics products, and KPI-driven decision systems, with a strong focus on operating at scale, aligning diverse stakeholders, and translating complex business problems into structured, measurable outcomes. Previously, at Invest India (Government of India), I owned the product vision and roadmap for the National Single Window System (NSWS), a flagship digital platform integrating 30+ central and state government ministries to simplify and accelerate investor approvals under the Ease of Doing Business initiative. I led cross-functional teams to deliver API-first services including DigiLocker-based eKYC, statutory payments, and regulatory validations, while building analytics foundations that reduced approval timelines and improved SLA transparency across ministries. At Deloitte, I support FMCG supply chain analytics initiatives for a global client (PepsiCo), contributing to KPI rationalization, governance, and analytics console design across manufacturing, warehousing, transportation, planning, and service operations. My role involves working closely with client leadership, data governance teams, and engineers to align metrics, assess data feasibility, and enable consistent decision-making across regions. Earlier in my career, I worked on consumer-scale digital products at organizations such as Gaana and Amar Ujala, where I led initiatives across subscriptions, engagement platforms, internal tools, and automation experience that continues to inform my product intuition and user-centric approach. I hold an MBA from IIFT Delhi and a B.Tech in Geo-Informatics, and I bring a balanced perspective that combines product thinking, data fluency, and consulting discipline. I am particularly interested in roles and problems at the intersection of platforms, analytics, and enterprise transformation.

Stackforce AI infers this person is a Product Manager with expertise in SaaS and Government Technology.

Location: Hyderabad, Telangana, India

Experience: 7 yrs

Skills

Product Management
Data Analytics
Agile Project Management
User Experience
Business Analytics
Operations Management
Program Management
Business Process Improvement

Career Highlights

Led cross-functional teams to deliver impactful digital platforms.
Achieved significant KPI improvements in government projects.
Expert in product management and data analytics.

Work Experience

Deloitte

Product Manager (Senior Consultant) (11 mos)

Invest India

Product Manager (1 yr)

AMAR UJALA WEB SERVICES PRIVATE LIMITED

Product Manager (1 yr 5 mos)

Gaana

Associate Product Manager (10 mos)

Praja App

Product Manager (2 mos)

EPIKInDiFi

Summer Intern (PPO Offered) (2 mos)

Tata Consultancy Services

Product Owner (Client Relations) (2 yrs 10 mos)

Education

Master of Business Administration - MBA at Indian Institute of Foreign Trade

Bachelor's degree at Andhra University

Intermediate at Narayana Junior College - India

Durga Prasad

Product Manager

Hyderabad, Telangana, India7 yrs experience

Key Highlights

Led cross-functional teams to deliver impactful digital platforms.
Achieved significant KPI improvements in government projects.
Expert in product management and data analytics.

Stackforce AI infers this person is a Product Manager with expertise in SaaS and Government Technology.

Contact

Skills

Core Skills

Product ManagementData AnalyticsAgile Project ManagementUser ExperienceBusiness AnalyticsOperations ManagementProgram ManagementBusiness Process Improvement

Other Skills

24x7 Production SupportAPI developmentAPI-first servicesAdministrationAgile methodologiesAnalyticsApplication DevelopmentAutomationB2B SaaS platformBusiness AdministrationBusiness AnalysisBusiness DevelopmentBusiness ResearchBusiness StrategyClient Issue Resolution

About

Experience

7 yrs

Total Experience

1 yr 6 mos

Average Tenure

11 mos

Current Experience

Deloitte

Product Manager (Senior Consultant)

Jul 2025 – Present · 11 mos

Supporting delivery of FMCG supply chain analytics initiatives for a global client (PepsiCo), with focus on KPI standardization, reporting alignment, and decision enablement across regions.
Played a key role in KPI rationalization efforts across ~XXX supply chain KPIs, contributing to categorization, de-duplication, and alignment of metrics across manufacturing, warehousing, transportation, planning, and service operations.
Worked closely with client stakeholders, data governance teams, and regional SMEs to document KPI definitions, calculation logic, and ownership, supporting cross-region consistency and governance.
Contributed to the design and structuring of a Supply Chain Analytics / Control Tower concept, helping translate business questions into reporting views and leadership-level dashboards.
Partnered with data engineering and BI teams to assess data availability and feasibility for priority KPIs across enterprise data platforms, highlighting gaps and dependencies.
Supported consulting delivery through structured problem statements, working sessions, and executive-ready materials, enabling faster stakeholder alignment.

KPI standardizationreporting alignmentdecision enablementstakeholder managementdata governanceProduct Management+1

Invest india

Product Manager

Jul 2024 – Jul 2025 · 1 yr · New Delhi, Delhi, India · On-site

Owned product vision and roadmap for NSWS, a flagship digital investment facilitation platform integrating 30+ central and state ministries to deliver unified, transparent investor services aligned with the Ease of Doing Business mandate.
Led cross-functional squads spanning engineering, analytics, policy teams, and ministry stakeholders to launch API-first modular services including DigiLocker-based eKYC, statutory payments, and regulatory validations, resulting in a 30% reduction in signup funnel drop-offs and 10% increase in verified investor adoption.
Designed and operationalized ELT data pipelines (S3 → Snowflake) and scalable analytical data models to power real-time Power BI dashboards, enabling 20% reduction in average approval timelines and improved SLA visibility across ministries.
Established an outcome-based delivery model by implementing structured feedback loops, automated escalation workflows, and change control governance, reducing integration risk by 25% and accelerating onboarding of new services.
Coordinated with external ecosystem partners including SBI and Bharatkosh to align on transaction SLAs, dispute management, and sandbox rollouts, ensuring 100% compliance and improved turnaround time for statutory fee collections.
Drove operational excellence across support functions by defining SOPs, introducing KPI-led monitoring, and conducting cross-team enablement sessions, achieving 99% SLA adherence and measurable improvement in user satisfaction.

product visionroadmap managementAPI-first servicesdata pipelinesanalytics modelsProduct Management+1

Amar ujala web services private limited

Product Manager

Jan 2023 – Jun 2024 · 1 yr 5 mos · Noida, Uttar Pradesh, India

Led a 17-member cross-functional team to deliver high-impact web & mobile products. Implemented Agile methodologies
(roadmaps, epics, sprints), achieving 100% sprint goals and improving product quality by 15%.
● Built a B2B SaaS platform for freelance content creators, simplifying user registration, content submission, and
monetization. This drove 10% more content contributions and increased engagement by 15% through better creator
experience and analytics.
● Developed a real-time MIS dashboard, empowering stakeholders across departments with data-driven insights to improve
decision-making and operational efficiency.
● Boosted app adoption, increasing Monthly Active Users (MAU) from 600K to 924K by implementing web-to-app hooks and
user acquisition strategies that improved retention
● Revolutionized hyper-local video content, launching an automation system that reduced video publishing time by 80% and
increased average watch time by 40%, ensuring content reached users faster.
● Launched a Jobs Module, directly addressing user needs and market demand, leading to a 25% increase in engagement,
15% boost in retention, and generating ₹0.35 Cr in revenue.
● Enhanced content discovery with News Briefs, increasing sessions per user by 17% and boosting overall page views by
13% through better UI and content structuring.
● Made the platform more interactive by introducing emoji reactions & stickers, improving session duration by 6.8% and
time spent on pages by 8.2%.

Agile methodologiesB2B SaaS platformreal-time MIS dashboarduser acquisition strategiesProduct ManagementAgile Project Management

Gaana

Associate Product Manager

Mar 2022 – Jan 2023 · 10 mos · Noida, Uttar Pradesh, India

Owned the transition to a subscription-only model, leading cross-team collaboration on conversion funnel design, payment
optimizations, and user journeys—boosting subscriptions by 55%
● Ran data-driven experiments to refine conversion strategies—removing the Paytm wallet option led to fewer trials (8K →
7K daily) but increased upgrades from 11% to 15%, adding 1,050 new paid users per day.
● Improved payment experiences by integrating UPI Autopay & PhonePe SDK, making transactions seamless. This boosted
UPI adoption to 70% of all payments and increased renewals (58% for 1-month plans, 31% for 1-year plans).
● Drove data-driven payment optimization through extensive A/B testing:
Analyzed payment funnel metrics to identify and fix drop-off points, increasing conversion by 55%
Optimized payment method mix by removing underperforming options, boosting overall transaction success
Implemented real-time payment analytics dashboard for monitoring UPI vs other payment methods
● Enhanced customer support automation, reducing ticket volume by 20% and improving response time by 35% through
chatbot and email API integrations.
● Drove re-engagement through gamification, using coins and offers to bring back 0.7M dormant users, increasing overall
user engagement by 15%

subscription model transitionpayment optimizationdata-driven experimentsProduct ManagementBusiness Analytics

Praja app

Product Manager

Nov 2021 – Jan 2022 · 2 mos · Work From Home

Revamped user onboarding, introducing a new login method to streamline the process and drive a 12% surge in user registrations
Brainstormed and deployed the 'Follow Contacts' feature, lowering D1 uninstall rate by 15% and enhancing network effect
Created a comprehensive application using a low-code platform and SQL for internal operations and onboarded 50,000+ agents
Led business research to evaluate integration partners for 'Notifications,' considering factors such as cost, delivery rates, and customer support

user onboardingfeature deploymentbusiness researchProduct ManagementOperations Management

Epikindifi

Summer Intern (PPO Offered)

Jun 2021 – Aug 2021 · 2 mos · Work From Home

Conceptualized and Launched an Internal Enterprise community Platform integrating with Microsoft Teams and trained 200+ Employees over the Usage
Has Setup Jira Automation to SharePoint and developed an Responsive ticket logging mechanism using Power Apps
Developed Automated Flows using Robotic Process Automation(RPA) and Mapped the end to end Business Process flow of the Company

community platform integrationJira automationRPAProgram ManagementBusiness Process Improvement

Tata consultancy services

Product Owner (Client Relations)

Dec 2017 – Oct 2020 · 2 yrs 10 mos · Hyderabad, Telangana

Owned the product roadmap for a global supply chain platform used by 3,000+ business users across 150 plants (PepsiCo).
● Led backlog management & sprint planning, defining user stories & epics to streamline development and improve delivery
efficiency by 20%.
● Drove stakeholder alignment, collaborating with engineering & business teams to prioritize features, reducing SLA-based
support tickets by 30%.
● Implemented data-driven decision-making, optimizing feature releases and increasing platform adoption by 15%.
● Managed a 5-member offshore team, ensuring smooth product execution and mentoring team members on agile best
practices.

backlog managementsprint planningstakeholder alignmentProduct ManagementAgile Project Management