Oct 2020 – Jun 2021 · 8 mos · Vancouver, British Columbia, Canada

• Decade Impact is responsible for 10% of B Corp certifications in Canada and guides SME's in their impact-driven journey to obtain their certification
• Spearheaded all content creation for various marketing campaigns (blog, website, newsletters) and social channels (Instagram, Twitter, & LinkedIn). Content strategy helped double LinkedIn followers, and increased Instagram page following by 35%.
• Applied SEO best practices to all written content, designed social posts/ newsletters, developed social media metric reports, engaged with industry parters, implemented paid ads, and built out content calendar to meet monthly goals.

Jun 2020 – Sep 2020 · 3 mos

Mar 2020 – Jun 2020 · 3 mos

Dec 2019 – Jun 2020 · 6 mos

• Copywrited for social media channels (Instagram, Twitter, Facebook, and LinkedIn) that collectively have over 100k followers which tracking and updating all editorial content
• Developed @ubcsauderschool's social media content calendar, tracked analytics of social performance, kept up to date on social trends, and identified new marketing opportunities
• Was able to reach goal of increasing organic engagement per post to an average of 7% as well as reaching 10K followers on Instagram in 4 months through developing an excel template to benchmark KPI performance and spearhead social report meetings

Sep 2019 – Mar 2020 · 6 mos

• COMM 462 Integrated Marketing Communications (36 students)

Jan 2019 – May 2019 · 4 mos

• COMM 363 Marketing Analysis (45 students)

Sep 2018 – Dec 2018 · 3 mos

• Assisted students part of Access & Diversity, providing them with quality notes based on lectures
• Ensured notes were detail-oriented, organized, and comprehensive

Apr 2019 – Jun 2020 · 1 yr 2 mos

• Facilitate daily tennis centre court bookings, course registration, & helped customers over the phone
• Worked independently to maintain daily centre operations without management supervision
• Responded to emails and voicemails in a timely manner to ensure all clients had a quick and streamlined experience at our facility
• Educated clients on ongoing tennis programs we provided and made these registrations through the CLASS POS system

Apr 2019 – Jan 2020 · 9 mos

• Curated content and copywrited for all social media platforms to help increase engagement and attract a higher number of leads
• Maintain client relationships through completing needed contracts, scheduling appointments, responding to emails, curating physical and online monthly newsletters
• Create buyer and listing presentations and prepare all needed documentation for client meetings
• Maintain jeffappelbe.com -> decreased bounce rate by 30% & increased session duration
• Executed strategized marketing tactics to drive traffic on to website (this included tracking insights on social media to figure out which posts gained most traction, scheduled posts through hootsuite so all online platforms stayed consistent, worked with google analytics to understand consumer behaviours on website, helped establish a value proposition and POD that helped framed future services)

Apr 2018 – May 2018 · 1 mo

Jul 2017 – Oct 2017 · 3 mos · Greater Vancouver Metropolitan Area

May 2017 – Jul 2017 · 2 mos · Greater Vancouver Metropolitan Area

• Maintaining and updating large databases, sales advertising and produced weekly sales reports, called targeted travel agents to sell luxury hotels and did event planning of trips for clients, was in charge of training several interns

Aug 2016 – Nov 2016 · 3 mos · 1118 Main Street

• At my guest services position I am in charge of the front desk work which includes the reservations, taking the phone calls, walking guests in, etc. This has allowed me to gain skills in customer service.

Sep 2014 – Oct 2015 · 1 yr 1 mo · Kobe, Hyogo, Japan

• I taught around 3 dance classes a week, two hours per class. I was in charge of leading all the dance students, organizing the schedules, teaching them choreography, come up with the staging, costuming, etc.