Oct 2024 – Sep 2025 · 11 mos

Mar 2022 – Oct 2024 · 2 yrs 7 mos

• Led a new AI Predictive Analytics solution from idea to a paid premium product
• Developed and executed the go-to-market strategy, including pricing and positioning
• Established North Star Metric and OKRs to align squad goals with company objectives, and ensure optimal execution of the product roadmap
• Spearheaded cross-company initiatives focused on product team growth and development, including a Product Brown Bag knowledge-sharing community and an internal Women in Mentorship program

Sep 2020 – Mar 2022 · 1 yr 6 mos

• Led AppsFlyer’s premium machine learning-based fraud protection solution, helped to reduce mobile fraud in the ecosystem and as a result save our customers millions of dollars of their marketing budgets
• Created an uplift of over 250% in ARR and 200% of customers YoY
• Established a workstream for cross-functional collaboration with R&D, Marketing, QA, Sales, CSM, and Support teams, leveraging data science and fraud research to deliver impactful product solutions

Mar 2019 – Sep 2020 · 1 yr 6 mos

Mar 2017 – Mar 2019 · 2 yrs · Tel Aviv Area, Israel

• Led the product end to end, from defining business and customer needs all the way to production: roadmap planning, wireframes, spec, user stories, MVP, defining KPIs, analysis, and customer feedback
• Special focus on growth: brought the product to self-serve and improved the onboarding funnel's main KPI by 93%
• Worked with agile processes and continuous integration in close collaboration with R&D, design, sales, marketing, legal and customers

Jul 2014 – Mar 2017 · 2 yrs 8 mos · Tel Aviv Area, Israel

• Defined and managed the entire data flow from creating ETLs to providing data-driven decisions
• Collaborated with various teams to provide internal tools, define KPIs, and create insights
• Designed and implemented solutions for anomaly detection
• Conducted data research projects, both internal and for PR, using statistical modeling and ML

Feb 2013 – Jul 2014 · 1 yr 5 mos · Israel

• Started as a Data engineer and promoted to lead Win’s BI team and directly Managed two analysts
• Product manager of a BI system developed in house
• Responsibility for the entire data process: defining data collection, providing data-driven solutions and visualizations, and conducting complex analyses, all to enable meaningful insights for decision making
• Worked on game economy and monetization

Apr 2010 – Jan 2012 · 1 yr 9 mos

• Complex product analyses for different departments across the company
• Defined, Led and analyzed A/B tests
• Defined business questions, KPIs and creating reports and dashboards
• Full product ownership and execution of an internal alert-system
• Spam and fraud identification.
• Daily use of: Business Objects, Google Analytics, Google Ad Sense, Hive and Hadoop, Office 2010, Share Point, DWH, OLAP ,SQL server 2007.