Eli Geske

CEO

Orlando, Florida, United States10 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Led headless commerce transformation at Carewell.
Co-founded Automation Helpers, a leading no-code agency.
Architected systems for global brands like Under Armour.

Stackforce AI infers this person is a SaaS-focused technical founder with extensive experience in eCommerce and automation.

Contact

Skills

Core Skills

Product LeadershipTechnical LeadershipReliabilityProduct ServiceArchitectural DesignFull-stack Development

Other Skills

LeadershipMentoringCalendarsTeam LeadershipCommunicationTransport Layer Security (TLS)Quality AssuranceSearch Engine Optimization (SEO)Team ManagementWeb DesignWeb Application DevelopmentNode.jsReactAngularGithub

About

I’m a technical founder and systems architect focused on scaling business operations through automation and intelligent platform design. Before co-founding Automation Helpers, I spent over a decade leading engineering teams at global brands like Under Armour—where I architected frontend systems, built data governance and analytics infrastructure, and led cross-functional teams through major re-platforms. I later guided Carewell through a headless commerce transformation, helping them scale into one of the fastest-growing eCommerce companies in the U.S. At Automation Helpers, I’ve carried that enterprise discipline into the no-code space. Our team partners with platforms like Airtable, SmartSuite, Softr, Fillout, Noloco and Glide to deliver production-grade systems for growing companies. We bridge the gap between code and no-code—bringing structure, process, and technical depth to an ecosystem that’s rapidly maturing. My focus today is growing Automation Helpers through strong relationships—with platforms, consultants, and business leaders alike—while continuing to deliver scalable automation systems that help companies operate smarter and move faster.

Experience

10 yrs 9 mos

Total Experience

2 yrs 8 mos

Average Tenure

3 yrs

Current Experience

Automation helpers

2 roles

CEO & Technical Co-Founder, Automation Helpers

Promoted

Nov 2025 – Present · 6 mos · United States · Remote

Technical Co-founder

May 2023 – Nov 2025 · 2 yrs 6 mos · United States · Remote

Your leading agency in NoCode Business Operations, powered by enterprise-experienced founders and top-class US-based team. Recognized as an Airtable Gold Partner, Softr Premier Partner, Top SmartSuite Partner, a Noloco Partner of the Year, Glide Partner, Fillout Partner, and a Leading Voice in NoCode through our YouTube channel.
At Automation Helpers we implement business operation systems that make sense for your business. We specialize in building custom business process systems, project management, account and time tracking, invoicing, inventory, field apps, compliance, and fully integrated workflows with no-code, low-code, and automation platforms. When NoCode/LowCode falls short, we deliver hybrid or fully custom coded solutions using platforms including but not limited to Flutter and Next.js w/ Supabase.
We also created Syncable, a Gmail-to-SmartSuite syncing SaaS that helps teams transform their inbox into a sales engine with minimal setup. Our solutions improve visibility, reduce manual work, and free teams to focus on growth.

Product LeadershipReliabilityTechnical LeadershipLeadershipMentoringProduct Service+6

Carewell

2 roles

Head Of Engineering

Promoted

Feb 2022 – Mar 2023 · 1 yr 1 mo

2022 Top 250 on INC 5000
E-commerce, Digital Storefronts, Headless Ecommerce Architecture on NextJS, Custom Subscriptions and Messaging Platform (Typescript, NextJS, Vercel, AWS, GCP)

Product LeadershipReliabilityTechnical LeadershipLeadershipMentoringProduct Service+6

Director Of Engineering

Mar 2021 – Feb 2022 · 11 mos

2021 Top 250 on INC 5000
E-commerce, Lead technology decisions for Digital Storefronts, Migration to Headless/Composable Ecommerce Architecture w/ Next.js on Vercel.
Migrated Wordpress to Contentful, implemented Builder.io as designer tool, and rolled out NextJS on Vercel with limited resources. The transition allowed our engineers to own features from start to production deployment greatly improving our DORA metrics. Deploy Frequency increased by 1000%, MTTR exceptional w/ Vercel instant rollbacks, and DX improved w/ PR branch preview deploys and better adoption of Github.

Product LeadershipReliabilityTechnical LeadershipLeadershipMentoringProduct Service+6

Under armour

3 roles

Lead Software Engineer

Jan 2020 – Mar 2021 · 1 yr 2 mos

Product LeadershipReliabilityTechnical LeadershipLeadershipMentoringProduct Service+5

Sr. Software Engineer

Promoted

Jul 2018 – Jan 2020 · 1 yr 6 mos

Product LeadershipReliabilityTechnical LeadershipLeadershipMentoringProduct Service+5

Consultant - Software Engineer

Jul 2015 – Jul 2018 · 3 yrs

Full stack E-commerce Development, Analytics & Datalayer Development, AB Testing Integrations
NodeJS, NGINX
Docker, Jenkins, Spinnaker, Kubernetes, Kafka
Mongo, MSSQL, Elastic Search, Redis
Rest (Swagger), GRPC, GraphQL
React, Angular, Handlebars
Mocha, Jest, Puppeteer
Git, GitHub
Adobe Analytics, Adobe Target, DTM, Tealium, Interaction Studio, Salesforce Commerce Cloud, Algolia, DataFeedWatch

ReliabilityMentoringProduct ServiceCommunicationTransport Layer Security (TLS)Quality Assurance+1

Ibeza healthcare

Lead Frontend Developer

Dec 2011 – Mar 2014 · 2 yrs 3 mos · Coral Gables, Florida, United States

Startup, HIPAA Compliant Medical Health Records Web Application
Full-stack engineering (Frontend focused), Single Page Application, DHTMLX, jQuery, Knockout, MVC, MVVM on Full stack .net w/ MSSQL.
Lead frontend development and UI architecture. Worked directly with head of engineering and founders. A really enjoyable project where we stretched the limitations of cross-browser compatibility on data layers, custom editors using canvas and pdf conversion, single page application performance and data loading, roles and permissions, and custom UI Component frameworks. During this project, Packt publishing reached out and I partnered with them to author a short book on using DHTMLX Components and HTML5 to write a Single Page Application [https://www.packtpub.com/product/learning-dhtmlx-suite-ui/9781849699334].

Product LeadershipReliabilityMentoringProduct ServiceTeam LeadershipCommunication+2