Elisa F. — UX Designer
I turn complex problems into intuitive digital experiences — and increasingly, I apply that lens to products built with AI. With 10+ years across streaming, fintech, e-commerce, and lifestyle, I specialise in discovery-led design: research, strategy, and high-fidelity delivery. But my real value in today's landscape is knowing when an AI-generated product works for real users — and when it doesn't. Most recently I led end-to-end UX strategy for FIFA+, designing the streaming experience across Desktop, Mobile, and Smart TV for a worldwide audience. Before that I unified Openbank's international security workflows into a single, frictionless journey — and led discovery and prototyping for MalasMadres, a community app focused on accessibility and engagement. My process starts before the first wireframe. I run stakeholder workshops, competitive benchmarking, and research sprints to ensure design decisions are grounded in real user needs — not assumptions. I then carry that work through to delivery, collaborating closely with product and engineering. As AI reshapes how products are built, I'm focused on the space where strategic UX judgment matters most: auditing, refining, and humanising AI-generated experiences so they actually solve the right problems. Currently based in Málaga, Spain. Open to remote roles globally. — Figma · Confluence · Jira · Claude · Illustrator · Photoshop — Spanish (native) · English (professional) — Portfolio: www.elisafuentescandel.com
Stackforce AI infers this person is a UX Designer specializing in Fintech and Streaming industries with a strong focus on AI integration.
Location: Málaga, Andalusia, Spain
Experience: 19 yrs 6 mos
Skills
- Product Design
- Accessibility
- Ux Design
- Streaming Experience
- User Research
- Prototyping
- User Journey Design
- Security Workflows
- User Experience
- E-commerce
Career Highlights
- Expert in discovery-led design with 10+ years experience.
- Led UX strategy for FIFA+, enhancing global streaming experience.
- Focused on humanizing AI-generated products for real users.
Work Experience
Globant
UX Designer at FIFA+ (1 yr)
UX Designer at Malasmadres app (8 mos)
UX Designer (2 yrs 8 mos)
UX Designer at Openbank (2 mos)
Cash Converters España
UX/UI Designer. (2 yrs 1 mo)
Entain
Digital Designer (3 yrs 1 mo)
Publicis
Junior Digital Designer (1 yr 7 mos)
London School of Business and Finance LSBF
Junior Designer (2 yrs)
Wahaca
Waitress (2 yrs 7 mos)
asiandestiny.com
Freelance Designer (2 mos)
Career Break
Relocation (8 yrs)
Editorial Vértice
Designer (2 yrs)
Acompany
Freelance designer (1 yr)
El Giraldillo
Photography, editorial content, design and layout. (6 mos)
La Opinión de Málaga
Design and Layout (1 yr 5 mos)
Education
User Experience Design at General Assembly
Bachelor's degree at Universidad de Málaga
Graphic Design at Colegio Don Juan Diaz