Elisa F.

UX Designer

Málaga, Andalusia, Spain19 yrs 6 mos experience
Highly StableAI Enabled

Key Highlights

  • Expert in discovery-led design with 10+ years experience.
  • Led UX strategy for FIFA+, enhancing global streaming experience.
  • Focused on humanizing AI-generated products for real users.
Stackforce AI infers this person is a UX Designer specializing in Fintech and Streaming industries with a strong focus on AI integration.

Contact

Skills

Core Skills

Product DesignAccessibilityUx DesignStreaming ExperienceUser ResearchPrototypingUser Journey DesignSecurity WorkflowsUser ExperienceE-commerce

Other Skills

Mobile ApplicationsReasoning SkillsDesign DocumentationCreative IdeationArtificial Intelligence (AI)Design systemInformation ArchitectureContent DiscoverabilityDigital ProductScrumAgile MethodologiesFigmaGraphic DesignHeuristic EvaluationUser Interface Design

About

I turn complex problems into intuitive digital experiences — and increasingly, I apply that lens to products built with AI. With 10+ years across streaming, fintech, e-commerce, and lifestyle, I specialise in discovery-led design: research, strategy, and high-fidelity delivery. But my real value in today's landscape is knowing when an AI-generated product works for real users — and when it doesn't. Most recently I led end-to-end UX strategy for FIFA+, designing the streaming experience across Desktop, Mobile, and Smart TV for a worldwide audience. Before that I unified Openbank's international security workflows into a single, frictionless journey — and led discovery and prototyping for MalasMadres, a community app focused on accessibility and engagement. My process starts before the first wireframe. I run stakeholder workshops, competitive benchmarking, and research sprints to ensure design decisions are grounded in real user needs — not assumptions. I then carry that work through to delivery, collaborating closely with product and engineering. As AI reshapes how products are built, I'm focused on the space where strategic UX judgment matters most: auditing, refining, and humanising AI-generated experiences so they actually solve the right problems. Currently based in Málaga, Spain. Open to remote roles globally. — Figma · Confluence · Jira · Claude · Illustrator · Photoshop — Spanish (native) · English (professional) — Portfolio: www.elisafuentescandel.com

Experience

19 yrs 6 mos
Total Experience
2 yrs 5 mos
Average Tenure
--
Current Experience

Globant

4 roles

UX Designer at FIFA+

Jan 2024Jan 2025 · 1 yr

  • Led the end-to-end UX strategy and streaming experience for FIFA+ across
  • Desktop, Mobile, and Smart TV platforms. By facilitating collaborative workshops
  • and conducting competitive benchmarking, I translated global business goals into
  • an intuitive information architecture. My work focused on optimizing content
  • discoverability and ensuring a brand-consistent interface that meets elite industry
  • standards for a worldwide audience.
UX DesignStreaming Experience

UX Designer at Malasmadres app

Nov 2023Jul 2024 · 8 mos

  • Led the discovery and research phases to translate community needs into intuitive
  • networking flows and high-fidelity prototypes. By prioritizing accessibility and
  • seamless content sharing, I delivered a human-centered design that boosted digital
  • engagement and strengthened user connection within the platform.
User ResearchPrototyping

UX Designer

Jun 2023Feb 2026 · 2 yrs 8 mos

AccessibilityProduct DesignMobile ApplicationsReasoning SkillsDesign DocumentationCreative Ideation+2

UX Designer at Openbank

Jun 2023Aug 2023 · 2 mos

  • Led the "Reloaded" security project by auditing and unifying international
  • workflows into a streamlined Master Flow. Working alongside security
  • teams, I transformed complex banking requirements into a frictionless and
  • secure user journey.
User Journey DesignSecurity Workflows

Cash converters españa

UX/UI Designer.

May 2021Jun 2023 · 2 yrs 1 mo · Málaga, Andalusia, Spain

  • Specialized in optimizing UX/UI for an e-commerce platform within a Scrum environment. Expertise includes design system development, wireframing, and tools like Figma, Adobe XD, and Jira. Focused on heuristic analysis, e-commerce design, digital campaign conceptualization, and rebranding, with an emphasis on creating engaging content and graphics to enhance brand experiences.
User ExperienceDigital ProductScrumAgile MethodologiesFigmaGraphic Design+5

Entain

Digital Designer

Mar 2018Apr 2021 · 3 yrs 1 mo · Gibraltar

  • I actively participated in brainstorming, research and concept generation through collaborative efforts with design, editorial, web content teams, and key clients/stakeholders. This involved working comprehensively from the initial project brief to obtaining final approvals.
Design Tools

Publicis

Junior Digital Designer

Aug 2016Mar 2018 · 1 yr 7 mos · London, United Kingdom

  • I closely collaborated with the creative teams and held the responsibility of crafting engaging design executions across all brand channels, including social media, newsletters, and print media. I actively participated in the development of digital campaigns for renowned clients such as UBS, Heineken, Nescafe, Renault, Yoplait, and GU.
Design Tools

London school of business and finance lsbf

Junior Designer

Aug 2014Aug 2016 · 2 yrs · Londres, Inglaterra, Reino Unido

  • My responsibilities include to design and develop forward-thinking, engaging and dynamic presentations appropriate to audience and content for different delivery platforms (eg. micro sites, landing pages, banners, printed material etc.) ensuring image and content are on brand and to the highest standard.

Wahaca

Waitress

Aug 2012Mar 2015 · 2 yrs 7 mos · London, Reino Unido

  • As soon as I was confident with the language and I had the opportunity to communicate well I worked full time as a waitress. The job taught me how to deal with different situations and environments I wasn't used to. Besides working hard and learning another language I did refine my sales technique and I enjoyed facing and overcoming the challenge of making a sale.
  • However, and without a doubt, the most important thing I have learnt with this experience is to work under pressure.
Design Tools

Asiandestiny.com

Freelance Designer

Jun 2010Aug 2010 · 2 mos

  • Brand development and Web Design

Career break

Relocation

Mar 2010Mar 2018 · 8 yrs · London, England

  • In 2010, amidst the Spanish Crisis, I made the bold decision to embark on a fresh chapter in a new country. I relocated to London with two primary goals in mind: to master a new language and to embark on a career transition.
Design Tools

Editorial vértice

Designer

Jan 2008Jan 2010 · 2 yrs

  • Graphic design focus on e-learning projects.
Design Tools

Acompany

Freelance designer

Jan 2007Jan 2008 · 1 yr

  • Book cover design and layout of the play El Príncipe tirano .
  • Centro Andaluz de Teatro. Junta de Andalucia.
  • http://www.juntadeandalucia.es/cultura/cdaea/php/puEscenicos.php
Design Tools

El giraldillo

Photography, editorial content, design and layout.

Oct 2006Apr 2007 · 6 mos

  • Graphic Designer, photographer and editor on the print and digital magazine.
  • Sevilla (Spain). Monthly magazine published in Spain.
Design Tools

La opinión de málaga

Design and Layout

May 2006Oct 2007 · 1 yr 5 mos

  • Offline edition. Daily newspaper published in Spain.
Design Tools

Education

General Assembly

User Experience Design

Jan 2014Jan 2014

Universidad de Málaga

Bachelor's degree — Advertising and Public Relations

Jan 2000Jan 2004

Colegio Don Juan Diaz

Graphic Design

Jan 2004Jan 2005

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