Jun 2024 – May 2025 · 11 mos · West Palm Beach, Florida, United States · Remote

• I joined as the sole designer, where I led design across three product teams helping them grow from Series A to B.
• Impact:
• Led design efforts on 10 major projects in close collaboration with a cross-functional team of 20 engineers, supporting the growth of monthly active users from 632 to over 1,400.
• Spearheaded the design for the first self-serve onboarding experience, automating a previously manual process and reducing new user onboarding time from 9 minutes to 3 minutes.
• Introduced usability testing with prototypes as a standard, reducing post-launch rework and saving the team an average of 2+ weeks of development time per project.
• Developed and launched Max Retail’s first design system, standardizing UI components across 2 product lines, reducing design inconsistencies by 40% and achieving full WCAG 2.1 accessibility compliance.
• Max Retail enables small businesses to increase their cash flow and move inventory by matching liquidators with off-price retailers. Of our customers, 95% are women-owned businesses making an average of $12K in additional income annually with some as much as $250K all while keeping clothes out of landfills.

May 2023 – May 2024 · 1 yr · Calgary, Alberta, Canada · Remote

• I joined as the sole designer and built their design practice from scratch, introducing user research and modern processes to embed user-centered thinking to the product for the first time.
• Impact:
• Conducted over 100 user interviews and usability tests, directly strengthening client relationships through actionable insights and reducing user support requests
• Delivered several keynote presentations to executives and key clients, effectively communicating product updates and future roadmap strategies, resulting in a 42% increase in client engagement scores.
• Built and implemented a scalable design system from scratch, streamlining UI development and reducing design-to-code turnaround time by 30%.
• VEERUM empowers your team to work more efficiently, accurately and safely from anywhere in the world with access to the fastest digital twin available. Visualize and unify your engineering, geospatial, planning, scheduling and operational data in a single web-based interface.

Nov 2022 – Feb 2023 · 3 mos · New York, New York, United States · Remote

• I joined the small design team at Barstool Sports as a Senior UI/UX Designer, focusing on enhancing their marketplace.
• Impact:
• Executed comprehensive end-to-end UX design projects with 10+ stakeholders, drastically increasing customer satisfaction
• Coordinated closely with cross-functional teams to measure and analyze customer behaviours, providing insights and recommendations for further improvements leading to 11% increase in conversion rates
• Regularly gave presentations on designs & customer behaviours, securing 100% executive buy-in for 3 separate launches
• Barstool Sports was one of the most influential lifestyle brands in America creating innovative content on multiple platforms, including web, apps, podcasts, radio, video, social, events, pay-per-view, subscription, and TV to an incredibly engaged audience.

Jan 2022 – Present · 4 yrs 4 mos · Calgary, Alberta, Canada · Remote

• Impact:
• Provided 1:1 consultations and design feedback to +300 mentees
• Gave +5 keynote presentations to audiences of up to 700 people
• Was ranked the most popular podcast download of 2022 on Chan With a Plan

Sep 2021 – Nov 2022 · 1 yr 2 mos · Halifax, Nova Scotia, Canada · Remote

• I joined the growth squad, embedded as the sole designer on the cross-functional pod. I led UX improvements, enhancing the user experience and driving product success.
• Impact:
• Lead design changes to the share document flow resulting in 80% faster customer completion times
• Contributed to high-level strategic decisions helping the team to overhaul the product from the ground up
• Redefined onboarding experience to support user success and foster relationships, leading to 3% increase in conversion rates
• Collaborated with product managers to research & conduct 6 experiments and tailored product design to reach desired goals
• Facilitated customer interviews and A/B testing to gain insights about product improvements yielding essential data on usability & functionality
• Projects: Alert Banner, Onboarding Checklist & helping to building a Product Qualified Lead(PQL) Engine

Jun 2021 – Jan 2022 · 7 mos · Calgary, Alberta, Canada · On-site

• Named Canada's 'Best New Restaurant' in 2022, Major Tom Bar is a chef-driven bar on the 40th floor of Stephen Avenue Place, located in the epicentre of Calgary's downtown core. Major Tom is a place for all Calgarians to enjoy an elevated dining experience in a casual, comfortable, energetic, and unpretentious atmosphere.
• As a server I consistently went above and beyond to craft the perfect guest experience.

Aug 2019 – Dec 2019 · 4 mos · Central Asia

• Independently organized and budgeted 5 months of solo travel, from Pakistan overland to Turkey
• Pushed myself harder than ever before spending 3 weeks hiking the Karakoram mountain range, reaching K2 Base Camp and summiting the Gondogoro La at 5585m
• Adapted to ever changing challenges including complicated visa processes, foreign language barriers and inaccessibility to internet & ATMs
• Dealt with countless unexpected situations with quick decision making and keeping a relaxed attitude
• “A picture is worth a thousand words” – please enjoy some of my fondest memories:

Feb 2019 – Jun 2021 · 2 yrs 4 mos · Calgary, Alberta, Canada

• Milestone's serves familiar food with a twist in an atmosphere that feels just right. Whether you’re celebrating a milestone, taking advantage of Happy Hour after work or enjoying brunch with friends, we make sure people have a memorable experience.
• In addition to previous responsibilities server, as a Manager I:
• Lead and motivated with staff in turn producing a resilient and cohesive team
• Designed and produced custom sandwich boards that improved sales of seasonal features by 50%
• Spearheaded an environmental campaign to reduce single-use plastics in the workplace

May 2014 – Jun 2021 · 7 yrs 1 mo · Calgary, Alberta, Canada

• Built lasting relationships and provided excellent experiences resulting in regular customers
• Won nationwide sales competition by selling cocktails to 75% of customers

Sep 2011 – May 2014 · 2 yrs 8 mos · Calgary, Alberta, Canada

May 2009 – Sep 2011 · 2 yrs 4 mos · Calgary, Alberta, Canada

• Directed the flow of the entire restaurant through running the waitlist and organizing reservations
• Recognized for work ethic and performance by being promoted to lead host after only one month of work