Eshita Shukla — Business Development Executive
I’m a Marketer who loves turning complex features into stories that click and strategies that stick. Over the years, I’ve led GTM launches, shaped onboarding flows, built adoption playbooks, and partnered closely with product and CS to drive real impact. At Zoomifier, I helped shift us from sales-led to product-led. That meant rethinking positioning, user journeys, and everything in between. I’m at my best when I’m simplifying the complex stuff: -Translating feature sets into customer wins -Grounding strategy in real user behavior -Building marketing with a purpose, not just a plan I believe great marketing is empathetic. It listens before it speaks. And it helps customers get value, not just hype. Always iterating and looking for what makes people say, “yes, this is for me.”
Stackforce AI infers this person is a SaaS and Digital Marketing expert with a strong focus on product-led growth strategies.
Experience: 8 yrs 2 mos
Skills
- Product Marketing
- Go-to-market Strategy
- Brand Marketing
- Digital Marketing
- Strategic Marketing
- Strategic Planning
Career Highlights
- Expert in transforming complex features into compelling marketing stories.
- Led successful transition to product-led growth at Zoomifier.
- Proven track record in managing full-funnel marketing campaigns.
Work Experience
Webgility
Customer Marketing Manager (1 yr 1 mo)
Zoomifier
Director of Product Marketing (9 mos)
Senior Product Marketing Manager (2 yrs 5 mos)
Product Marketing Manager (10 mos)
Sparkt India
Brand Partner (1 yr 5 mos)
Owens Corning
Strategic Marketing (1 yr 6 mos)
FCB Ulka
Strategic Planning Intern (3 mos)
Education
Master of Business Administration - MBA at SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Technology - BTech at SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
ISC at St. Mary's Convent Inter College
Graduate at Suruchi nritya kala kendra
