Esteban C.

VP of Product

Austin, Texas, United States19 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led product teams at three unicorn startups.
  • Drove $200M+ in ARR across multiple products.
  • Advised startups on strategy and operational efficiency.
Stackforce AI infers this person is a SaaS product leader with extensive experience in B2B marketplaces.

Contact

Skills

Core Skills

Product ManagementProduct LeadershipExperience DesignStrategy

Other Skills

AdvertisingAgile MethodologiesAnalyticsBloggingBusiness DevelopmentBusiness StrategyCRMCampaign ManagementCompetitive AnalysisCreative ThinkingCustomer Relationship Management (CRM)Digital Communication StrategyDigital MarketingDigital StrategyE-commerce

About

I’m a product leader who’s helped scale three unicorns, shape product-market fit for early-stage startups, and launch 0→1 products in hyper-growth environments. I’ve built and led PM, PD / UXR, and PMM teams from Series A through D, evolved mature platforms, gone head-to-head with Salesforce and Apple, and driven $200M+ in ARR across products used by millions. Today, I lead Product at Fleetio — a $1.5B+ B2B SaaS + Marketplace powering the real-world economy with customers in 100+ countries. Along the way, I’ve advised startups on strategy, data, operational efficiency, execution and more — across SaaS, marketplaces, social media, entertainment, and e-commerce — and spoken at events like INDUSTRY, SXSW, CES, LeWeb, Internet Week, Geotab Connect, Corporate Social Media Summit, BlogWorld, Gamification Summit, and Social Media World Forum. I also write Product State — a newsletter exploring the present and future of product leadership, featuring product leaders from around the world. ⸻ Who I strive to be: A mission-driven, customer-obsessed, evidence-based, and results-oriented product executive. I love building uniquely useful, valuable, and delightful products — the kind customers grow to love — and empowering collaborative, high-performing, and accountable teams who deeply understand their market, their software, and their goals. Want to pick my brain? Need advice? Feel free to DM on LinkedIn, subscribe to Product State www.productstate.com, follow me on SuperMe https://www.superme.ai/estebancontreras, and… 🗓️Book a 1:1 on Intro — 100% of proceeds will go to charity. http://www.intro.co/estebancontreras

Experience

19 yrs 8 mos
Total Experience
2 yrs 7 mos
Average Tenure
3 yrs 5 mos
Current Experience

Fleetio

VP of Product

Jan 2023Present · 3 yrs 5 mos · Austin, Texas, United States

  • Lead Product Management, Product Design and Product Marketing across Fleetio (SaaS and Marketplace), and Auto Integrate.
Product ManagementInnovation ManagementProduct LeadershipStrategyLeadership

Hootsuite

2 roles

Sr Director, Product Management - Core Portfolios

Mar 2020Jan 2023 · 2 yrs 10 mos

  • I led Hootsuite's core portfolios, including publishing, engagement, analytics, and social listening.
StrategyLeadershipProduct Management

Sr Director, Product Infrastructure and Mobile

Oct 2018Mar 2020 · 1 yr 5 mos

  • I led Hootsuite's Mobile and Product Infrastructure portfolios, including ML/AI, Channel Integrations, Apps & APIs / Ecosystem, Admin Tools, and Global Nav Experience.
StrategyLeadershipProduct Management

Hyp3r

VP of Product

Sep 2016Sep 2018 · 2 yrs · Vancouver, Canada Area

  • I led Product Management and Product Design.
StrategyLeadershipProduct Management

Sprinklr

2 roles

Director of Experience Design

Aug 2015Sep 2016 · 1 yr 1 mo

StrategyLeadershipExperience Design

Director of Strategy

Sep 2012Aug 2015 · 2 yrs 11 mos

StrategyLeadership

Mvyl associates

Advisor

Jan 2014Jul 2016 · 2 yrs 6 mos · San Francisco, California

Samsung electronics america

Digital Manager

Jan 2010Sep 2012 · 2 yrs 8 mos · Ridgefield Park, NJ

Social nerdia consulting

Product and Strategy Consultant

Mar 2008Jun 2012 · 4 yrs 3 mos

Amdocs

Technology Consultant II: Mobile Solutions and Systems Integration

Jan 2007Dec 2009 · 2 yrs 11 mos · Richardson, TX

  • System analysis, product strategy, project management, data analysis, business analysis - serving telco, cable, and satellite providers with CX, CRM, OSS, BSS, internal social networks, emerging tech, mobile apps and mobile web solutions.

Subaru of america

SMU Honors Practicum

Jan 2006May 2006 · 4 mos · Dallas, TX

Education

SMU Cox School of Business

BBA — Marketing and Advertising

Jan 2002Jan 2006

CodeCore College

Programming Fundamentals

Jan 2015Jan 2015

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