Faisal Alvi

CEO

Ahmedabad, Gujarat, India13 yrs 11 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Over 12 years of experience in WordPress and WooCommerce.
  • Contributed to multiple WordPress core releases.
  • Expert in building enterprise-grade digital platforms.
Stackforce AI infers this person is a SaaS-focused WordPress and WooCommerce expert with a strong emphasis on performance and user experience.

Contact

Skills

Core Skills

WordpressWoocommercePlugins & Themes Development

Other Skills

A/B TestingAJAXApplication Programming Interfaces (API)Artificial Intelligence (AI)AvatarsCLICSSCascading Style Sheets (CSS)Core JavaESNextFSEGithubGoogle AnalyticsGoogle Maps APIGutenberg

About

With over 12 years of experience in building, scaling, and optimizing WordPress and WooCommerce solutions, I’m deeply passionate about crafting performant, maintainable, and user-focused web experiences. 🚀 I love to help build enterprise-grade digital platforms and contribute to open-source projects that shape the WordPress ecosystem. I’ve been fortunate to receive props in multiple WordPress core releases (5.1 through 6.8) — something that motivates me to keep giving back to the community that shaped my career. 💻 My work revolves around: - Developing and maintaining complex WordPress plugins and integrations, especially with WooCommerce and third-party APIs. - Ensuring code quality through WPCS, automated testing, and scalable architecture. - Collaborating with cross-functional teams on performance audits, plugin reviews, and architectural decisions. - Contributing to open-source projects like ClassifAI, Simple Page Ordering, and WooCommerce extensions to improve accessibility, performance, and developer experience. I believe good engineering isn’t just about writing code — it’s about solving problems thoughtfully, optimizing for long-term value, and maintaining empathy for the user experience. 🧠 When I’m not deep in debugging the code, you’ll probably find me reading about productivity and time management, sharing insights with the community, or experimenting with new ideas that make workflows smoother. If you’re building something meaningful in the WordPress, WooCommerce, or web performance space, I’d love to connect. Let’s build something impactful together 🤝

Experience

13 yrs 11 mos
Total Experience
3 yrs 11 mos
Average Tenure
13 yrs
Current Experience

10up

2 roles

Senior Web Engineer

Promoted

Sep 2023Oct 2025 · 2 yrs 1 mo

  • Collaborated with the Automattic team on WooCommerce extensions: WooCommerce Square, WooCommerce Bookings, WooCommerce Box Office, etc.
  • Served as Directly Responsible Individual (DRI) on multiple projects, ensuring end-to-end ownership, accountability, and high-quality outcomes.
  • Built cross-platform order syncing between Square and WooCommerce, significantly improving merchant experience and operational efficiency. A beta guide was shared as part of a Call for Testing.
  • Delivered Multiple Variations Support for WooCommerce + Square integration, improving merchant adoption and reducing sync errors.
  • Improved the merchant onboarding experiences (React/Redux), and made WooCommerce + Square integration and sync settings more intuitive.
  • Reduced AJAX load time from 3.8s to 1.1s for booking products.
  • Streamlined onboarding for new users, reducing the time to create their first bookable product by almost 60% through a Welcome page and dynamic Product Templates.
  • Responsible for setting up E2E framework using Cypress for 10up's internal projects, and Playwright for client projects.
  • Managed as a Leading contributor in developing and managing 10up's Simple Local Avatars and Publisher Media Kit WordPress plugins, along with contributions to 10up's Block Components and Block Library for Gutenberg.
  • Led the adoption of modern WordPress technologies, including ES6, Gutenberg, and Full Site Editing (FSE) in 10up's OSP microsites, ClassifAI, and Distributor , driving innovation and best practices.
  • Demonstrated strong leadership, ownership, and mentorship within the team.
WordPressWooCommerceReact.jsJavaScriptREST APIs

Web Engineer

Sep 2021Sep 2023 · 2 yrs

React.jsJavaScriptArtificial Intelligence (AI)WordPressWooCommerce

Fueled

Senior Web Engineer

Sep 2023Oct 2025 · 2 yrs 1 mo · Remote

  • ✅ Same as 10up after the merger.
WordPressJavaScriptReact.jsOpen-Source SoftwareWooCommercePHP

Multidots solutions pvt ltd

Full Stack WordPress Developer

Jan 2017Sep 2021 · 4 yrs 8 mos

  • Core developer of the Multicollab plugin, a team collaboration solution for WordPress editorial teams, enabling real-time editorial workflow improvements.
  • Managed technical integration with third-party services like Zoom, leveraging WP REST API and WP-CLI.
  • Developed high-traffic sites optimized for performance, achieving a 99 Google PageSpeed score and handling millions of monthly visitors.
  • Implemented and enforced WordPress VIP Coding Standards and best practices to maintain and optimise existing high-traffic WordPress sites.
  • Worked with News Corp as a dedicated developer from Multidots.
React.jsREST APIsApplication Programming Interfaces (API)WordPressWooCommerceJavaScript

Concept open source

2 roles

Senior WordPress Developer

Jan 2015Jan 2017 · 2 yrs

  • Developed fully responsive WordPress websites with custom themes and plugins tailored to client requirements.
  • Implemented dynamic functionality using PHP , JavaScript, and REST APIs to enhance site interactivity and user experience.
Plugins & Themes DevelopmentResponsive Web DesignCSS

Wordpress Developer

Jan 2014Jan 2015 · 1 yr

WordPressPHPWooCommerceResponsive Web DesignJavaScript

Self employed

Codebase Peacekeeper

Jun 2013Present · 13 yrs

  • I help bugs understand why they don’t belong here.
  • When there are no bugs, I create features so new ones can feel welcome.

Reform infotech

Project Developer

Jun 2012May 2013 · 11 mos · On-site

Education

Gujarat Technological University

Bachelor's degree — Computer Engineering

Jan 2009Jan 2013

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