Farida Sham

CEO

Dubai, United Arab Emirates11 yrs 7 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Expert in leveraging AI for marketing strategies.
  • Proven track record in B2B marketing success.
  • Strong background in consumer psychology and SEO.
Stackforce AI infers this person is a Marketing Specialist with a strong focus on digital strategies and consumer engagement.

Contact

Skills

Core Skills

Digital StrategySearch Engine Optimization (seo)Project ManagementB2b Marketing StrategyOnline MarketingMarketing StrategyMarketing AnalyticsSocial Media Marketing

Other Skills

Paid Media StrategySocial Media Optimization (SMO)Digital BusinessMarketing funnelROI StrategiesMarket AnalysisTeam BuildingTechnical Project LeadershipSocial Marketing FulfillmentOnline AdvertisingGoogle AnalyticsAnalytical SkillsSocial MediaApp MarketingA/B Testing

About

I am a passionate marketing solopreneur helping businesses and individuals understand marketing through the lens of the consumer. With years of experience as a media buyer across diverse industries and markets, I am eager to share my expertise with businesses looking to establish their online presence. In today’s digital marketing landscape, where platforms are gaining immense popularity, the focus on consumer needs and desires is often overlooked, something I aim to bring back & ensure business success is aligned with the evolving needs and desires of consumers. My training and consulting expertise covers the following areas: -The critical role of SEO for online businesses - Power of language marketing in content marketing -Understanding consumer psychology in marketing -Leveraging AI to enhance marketing strategies -Fundamentals of media buying, including identifying the right time and platforms for optimal results I truly believe if a business can confidently answer these questions, its growth is unstoppable: -Is your business focused on generating revenue or solving a specific problem? -Is it addressing any challenge within the human society? -Will it genuinely benefit and add value to consumers?

Experience

11 yrs 7 mos
Total Experience
9 mos
Average Tenure
1 yr 3 mos
Current Experience

Self employed

Marketing Consultant

Feb 2025Present · 1 yr 3 mos · United Arab Emirates · Remote

Digital StrategySearch Engine Optimization (SEO)Paid Media StrategySocial Media MarketingSocial Media Optimization (SMO)B2B Marketing Strategy+5

Seema tracker

Project Lead

Mar 2023Dec 2024 · 1 yr 9 mos · United Arab Emirates · On-site

  • Coordinate with internal teams for the flawless execution of the project
  • Developing project scope & objectives with relevant stakeholders
  • Create a clear list of task & time frame for Head of Departments & maintain frequent communication to offer encouragement, amend tasks, and provide updates on task progress
  • Assists in the on-boarding & training of team members
  • Develop B2B Marketing road-map for successful Product launch
Digital StrategyB2B Marketing StrategyTeam BuildingTechnical Project LeadershipSocial Marketing FulfillmentProject Management

Designfort

Digital Marketing Specialist

Nov 2021Feb 2023 · 1 yr 3 mos · United Arab Emirates

Online AdvertisingOnline MarketingMarketing StrategyGoogle AnalyticsMarketing AnalyticsAnalytical Skills+18

Publicis media

Social Media Manager

Mar 2020Oct 2021 · 1 yr 7 mos · Mumbai, Maharashtra

Online MarketingMarketing AnalyticsAnalytical SkillsSocial Media Optimization (SMO)App MarketingA/B Testing+9

Iprospect

Paid Media Executive

Oct 2018Mar 2020 · 1 yr 5 mos · Mumbai Area, India

  • Learning how to execute ideas/concepts on digital platforms to give good ROI to clients.
Marketing AnalyticsSocial Media Optimization (SMO)App MarketingA/B TestingSocial Media MeasurementKeyword Analysis+4

Zedo

Ad Operation Intern

Jan 2018Oct 2018 · 9 mos · Mumbai, Maharashtra, India

Rose audio visuals pvt. ltd. - india

Post Creative Head

Sep 2016Feb 2017 · 5 mos · Mumbi

  • Show: Aarambh
  • Channel: Star Plus
  • Looked after the entire post in terms of coordinating with the editor's team, Graphics team , Background/Folley sound, Dubbing team etc..till the finalizing of the episodes.

Rashmi sharma telefilms

Creative Head

Oct 2015Mar 2016 · 5 mos · Mumbai Area, India

  • To ensure incorporation of story details discussed in the meeting in the final screenplay draft before sending out to channel, Ensuring right draft of screenplay reaching out to the team members, Effective flow of communication to ensure team on the same page (channel team & Production team), Creative discussions with the director prior the shoot to ensure the essence of the scenes is intact. Last but not the least, finalizing the edit to ensure scenes discussed & perceived on the table is efficiently transformed

Deepti bhatnagar productions pvt ltd

Creative Head

Jul 2015Oct 2015 · 3 mos · Mumbai

  • To manage creative & production teams both internal & external. Story discussions with writers team. To maintain liaison between channel & production to ensure both teams on one page. Active in shoot planning & ensure smooth execution. Coordination with the editor & preview rough cuts & give feedbacks before Channel team reviews.

Swastik productions

Sr. Asst Creative Head

Dec 2014Apr 2015 · 4 mos · Mumbai

  • To ensure all shooting props for the day on set before commencement of the shoot. Creative scene discussions with Director before shoot, ensuring right scripts on set, scene description to artists, artists new looks & new location referencing & reconnaissance, giving creative requirements to production team beforehand, sitting at video assist to ensure every frame is shot aesthetically. Coordination with editors incase of any TCR (Time code reading) confusions.

Fireworks production

Asst Creative Head

Sep 2014Nov 2014 · 2 mos · Mumbai

  • Guturgu Season 3, a silent comedy series on Sab TV

Classic ad films

2nd Assistant Director

Sep 2014Sep 2014 · 0 mo · Mumbai Area, India

  • Yardley Hand & Body Lotion with Amy Jackson.

Om reels bioscope pvt.ltd

2nd Assistant Director

Apr 2014Aug 2014 · 4 mos · Mumbai Area, India

  • A Hindi feature film starring Karan Kundra, shot in Agra for 32 days.
  • Responsibilities Undertaken:
  • Costume & makeup Continuity of every artists
  • Making Call Sheets & distributing to the entire shooting crew.
  • Artist Coordination & scene description

Balaji telefilms ltd.

Sr.Asst Creative Head

Nov 2013Mar 2014 · 4 mos · Mumbai Area, India

  • Telefilm for Pogo channel handled all creative aspects of it.
  • Also worked on sets of Yeh Hain Mohabbatein as set creative.

Srishti cine entertainment

2nd Assistant Director

Jul 2013Nov 2013 · 4 mos · Mumbai

  • Worked on a Punjabi feature film starring Yuvraj Singh & Navjeet Singh.
  • Responsibilities Undertaken:
  • Pre-Production
  • Giving Inputs for effective story structure
  • Several sittings with the writer for modification/ enhancement of the script
  • Conducting auditions
  • Designing the look and style of the artists in the film, and prepared a detail
  • costume presentation on the same.
  • Script division for every artist as per their character
  • Script translation into English
  • Scheduling as per 10 days
  • Ticket coordination of cast & crew to Bangkok
  • Production (On shoot)
  • Costume & makeup continuity
  • Scene description to the artists

Roopesh rai productions

Creative & Direction Intern

Jul 2012Jun 2013 · 11 mos · Mumbai Area, India

Catalyzts

Sales Manager and Event coordinator

Mar 2012Jun 2012 · 3 mos · Mumbai Area, India

  • Sales Manager and event coordinator.
  • Catalyzts is a B2B Lead Generation & Sales Partner to Product/Service Companies across all domains and segments. We provide services from defining and identifying markets, drawing up a road map and marketing plan, enhancing and
  • accelerating qualified lead inflow, supporting and complementing the sales activities till the sales closures.

Fremantlemedia

Research & Content Develop Intern

Jun 2011Aug 2011 · 2 mos · Mumbai Area, India

Education

Symbiosis Institue of Media & Communication

Bachelors in Media Studies — TV/Film/Radio

Jan 2008Jan 2011

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