Gaby Brogan

Digital Marketing Specialist

United Kingdom11 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in shaping brand narratives and storytelling.
Proven track record in driving engagement for tech and lifestyle brands.
Strong leadership in managing content teams and strategies.

Stackforce AI infers this person is a Content Strategy Specialist with a focus on Marketing and Brand Engagement.

Contact

Skills

Core Skills

Content StrategyWritingEmail MarketingData AnalysisProject Management

Other Skills

AnalysisCommunicationCustomer ServiceEnglishEvent ManagementEvent PlanningFundraisingGoogle AnalyticsLeadershipManagementManagement ConsultingMarketingMerchandisingMicrosoft ExcelMicrosoft Office

About

I'm a senior content strategist and copywriter with over seven years of experience in freelance and marketing agency roles, working across tech, health, media, consulting, and lifestyle brands. My work focuses on shaping brand narratives and stories. At Culture Kids and King's Crest Global, I spend my days creating content strategy and building brand identities as well as writing impactful website copy and landing pages, producing SEO-optimized blogs, writing LinkedIn content, and creating irreverent scripts for TikTok and Instagram. The goal? Tell stories that people remember. Sound human in the age of AI. Collaborating with multidisciplinary teams across SEO, PPC, UX, UI, and web development, I contribute to measurable performance goals through creative storytelling and strategic content development. This ensures campaigns that enhance brand visibility and engagement in competitive markets. I began my career in management consulting, working with Fortune 500 clients at Accenture in London. Now, I use that structured, strategic approach to deliver sharp creative content across the digital marketing lifecycle. Take a look at my portfolio to discover the stories I've told: https://www.gaby-brogan.com/

Experience

11 yrs 2 mos

Total Experience

3 yrs 6 mos

Average Tenure

7 yrs 5 mos

Current Experience

Culture kids group

Senior Copywriter

Jan 2023 – Present · 3 yrs 5 mos

Delivered culturally relevant copy that helped marketing consultancy clients engage Gen Z audiences.
Created LinkedIn content strategies for major tech companies, driving stronger reach and engagement.
Produced irreverent scripts and copy for renewable energy brands, boosting resonance with younger demographics.
Delivered SEO-optimized blogs and LinkedIn content for brands in the sports industry

WritingContent StrategySEOSocial Media

Kings crest global

Head Of Content

Sep 2019 – Present · 6 yrs 9 mos

Led content strategy for an international marketing consultancy, shaping brand narratives for clients in health tech, ed tech, consulting, tech startups, real estate, and food.
Led the content rewrite and strategy for a website that attracted 53,000+ new users, boosted time on site by 54%, and tripled conversion rates.
Produced email campaigns for a food startup that achieved a 50% open rate and 10% CTR, outperforming benchmarks.
Delivered client press releases, resulting in coverage across CBS, Yahoo! Finance, and MarketWatch.
Collaborated with designers, SEO, and PPC teams to deliver on measurable performance goals.
Created SEO-optimized copy across websites and blogs.
Managed and mentored a team of three writers, ensuring high-quality copy delivery across diverse client projects and aligning output with performance goals.

Content StrategySEOEmail MarketingTeam Management

Self-employed

Freelance Content Creator

Jan 2019 – Present · 7 yrs 5 mos

Led digital content strategy for global clients in tech, health, consulting, lifestyle, real estate, and food.
Led website content rewrites and UX copy that increased organic traffic.
Produced high-performing email marketing campaigns.
Secured media coverage through press releases featured in CBS, Yahoo! Finance, and MarketWatch.
Created SEO-optimized blogs and landing pages that improved search rankings and lead generation.
Built LinkedIn content strategies that boosted reach, impressions, and engagement for global tech brands.
Developed brand voice guidelines, scripts, and campaigns to connect with Gen Z and millennial audiences.
Partnered with SEO, PPC, and design teams to deliver integrated, high-performance campaigns.
Managed and mentored a team of writers, ensuring consistent, high-quality copy.
Combined storytelling and performance marketing to strengthen brand identity an ROI.

Content StrategySEOEmail MarketingTeam ManagementWriting

Appthis llc

Account Executive

Jan 2018 – Jan 2019 · 1 yr · Brighton, United Kingdom

Co-created and implemented 2018 Superlink global workstream strategy, influencing 1000+ publisher accounts, generating 36% of total monthly revenue for programmatic advertising
Managed 500+ publisher accounts, analysing large data sets to inform daily decision-making using SQL, Google Analytics, Periscope and Microsoft Excel
Created and sent weekly marketing and communications for 500+ recipients. Tone was informative and warm.

Data AnalysisSQLGoogle Analytics

Accenture

Management Consultancy

Aug 2015 – Sep 2017 · 2 yrs 1 mo · London, United Kingdom

Communications Lead, Global Retail Banking client
Successfully created and launched high-quality communications plan and approach for the bank's Operations Transformation
Significantly increased stakeholder engagement across the bank by hosting community calls
Updated over 1,000 bank employees on vital project messaging by creating regular “next-generation” communications, leveraging new technologies to actively engage the audience
Strategy Implementation Analyst, Consultancy client
Recognised by company CEO for successfully creating and launching Employee Recognition strategic initiative, as part of small digital team
Motivated 1,900 teams to use the Recognition initiative worldwide, through engaging, vibrant communications
Built and launched 30+ websites for the Recognition initiative
Successfully trained 8 teams of consultants on how to customise and use their website through interactive sessions

CommunicationProject Management