Dec 2022 – Aug 2024 · 1 yr 8 mos

• As the Category Head for the e-commerce business, I am responsible for leading and managing its operations.
• Demonstrating effective leadership and strategic decision-making.
• Defined compelling product value propositions, positioning, and messaging strategies for new product introductions.
• Developed comprehensive integrated marketing communications plans to drive successful launches of new products.
• Managed the product portfolio, pricing strategies, and channel mix, while shaping the overall product strategy and executing the go-to-market plan.
• Driving the category's digital transformation initiatives and adoption of digital sales channels for the Mobility Division.
• Crafted a high-growth business strategy with a clear focus on target markets and competitive advantage, resulting in a strong differentiated Customer Value Proposition, impressive ROI, and effective go-to-market execution.
• Utilized data science to develop tailored marketing plans aimed at driving repeat purchases, increasing share of wallet, and maximizing customer lifetime value, leading to substantial market share gains.
• Gained deep insights into customer needs and preferences in the digital purchasing journey.
• Fostered close collaboration with the Tech team to develop superior UI/UX designs and products that delivered exceptional customer satisfaction and loyalty.
• Implemented significant improvements in supply network design, optimizing order density and average order value, resulting in enhanced unit economics.
• Provided support in all phases of collaboration with strategic partners in India, including strategic planning and executing growth initiatives tailored to the Indian market.
• Championed webinars, online events, and the creation of company branding videos to enhance visibility and engagement.

Jan 2020 – Dec 2022 · 2 yrs 11 mos · India · Hybrid

• Overall, Charge of loyalty initiatives with direct responsibility for Partnership & Alliances, Category management, Program Profitability, Team Management, Member Management, Client Management, and Retention & Growth
• Responsible for developing partnerships for rewards programs that is relevant to our partners and clients.
• A data-driven approach and an understanding of customer personas and key attributes that drive loyalty
• Designing campaigns and promotions to drive member engagement and growth by increasing global penetration and program performance.
• Identify and cultivate partnerships with more than 200 merchants around the world, including the Middle East, Japan, Korea, Kenya, Nigeria, South Africa, India, the United Kingdom, Switzerland, and the USA
• Responsible for managing reputed reward programs for Fortune 500 companies, such as Etihad Airways, African Bank, American Express, Jumeirah hotel, Japan Airlines, Nation Bank of Oman, Philip Morris, Jet Airways, Pampers, and Nestle.
• Ownership of Revenue, P&L, Operation, Digital Campaigns and Engagement, Retention & Growth
• Developing Loyalty & sourcing strategies, optimizing catalog, data-driven decision-making flows, & processes, and creating efficient processes & policies to help the team take quick & efficient decisions.
• Working closely with the various internal and external stakeholders to make the program successful
• Builds, manages, and contributes to cross-functional cross- functional teams including Marketing, IT, Finance, commercial, contracting, data analytics, and others including senior leadership.
• Develop a roadmap to digitally engage with customers and identify opportunities to engage with them
• Excellent at analytics and comfortable working with common analytical tools.
• Creating, collating, and synthesizing diverse data sets, such as market insights, competitor loyalty program analyses, and data insights into a coherent story.

Nov 2016 – Jan 2020 · 3 yrs 2 mos · Mumbai Metropolitan Region

• Ingram Micro is the biggest distributor of information technology products and services in the world. It delivers a full spectrum of global technology and supply chain services to businesses around the world.
• Leading a team of 4 Regional Sales managers and contributing more than 80% market share with average revenue of 100 million USD in a year.
• Increase the Lenovo tablets business by 25% from 380 Cr to 500 Cr.
• Improved the Return of working capital by 25%.
• Launch the Lenovo smart devices online and in LFR with the co-ordination with the Brand.
• Responsible for the P&L (Profit & Loss) and ROWC (Return on working Capital) for the Business Line.
• Developed best practice account plans to ensure revenue target delivery and sustainable growth
• Forecast and track key metrics like quarterly sales results and annual forecasts.
• Building and maintaining long-lasting relationships with B2B, B2E (Govt, Enterprises & Education) Online (Flipkart, Amazon & Snapdeal) and LFR (Croma, Reliance Digital & Vijay sales) Partner.
• Successfully Launched marketing schemes for Channel, LFR, and Online Partner to better engagement and increased revenue.
• Successfully launched corporate Program through a domain registration for Samsung products for various organization.
• Closely worked with the IT team on new product development, enhancement, and change requests to make the platform more customers friendly.
• Worked with external service Provider like shoptimize to build the e-commerce platform for Google and with Easyecom to optimize the warehousing capability.
• Closely worked with the legal team to finalize the merchant contract, client contract, and payment gateway agreement required for the E-commerce marketplace website.
• Responsible for digital marketing through coordinating with the brand for communicating through EDM
• Accomplishment: Awarded with I M Pride at Ingram Micro for exceptional Performance for the AMJ quarter of 2019

Jan 2015 – Nov 2016 · 1 yr 10 mos · Mumbai Metropolitan Region

• Snapdeal.com is India’s leading online marketplace, with a mission to create life-changing experiences by connecting buyers to sellers of millions of products from thousands of national, international, and regional brands.
• Leading a team of 5 Account managers as a part of Key account management team under Electronics (15 subcategories) responsible for managing 150+ West sellers (Maharashtra, MP, Gujarat) contributing to more than 20% of the Electronics business with an average monthly business of 20 Cr.
• Own key matrices like gross sales, Seller Development, Net promoter score, Promotion execution, Assortment relevance, and seller de-concentration as per KPI.
• Managing all related aspects of E-Commerce business like sales Planning, Merchandising, and Promotion through create and execute joint business plans with the Partners.
• Analyzing consumer buying patterns and predicting changing trends for the growth of Business.
• Closed business deals with Strategic Partners, on-boarded key brands, and aligned sellers
• Understood the market requirement through various research studies, recommended process improvements and monitored key performance metrics; designed paid advertisement campaigns for better product visibility
• Interact and coordinate with various stakeholders including the Logistics team, Marketing team, sellers help, and other support functions to provide a seamless experience for e-commerce Partner

Nov 2013 – Jan 2015 · 1 yr 2 mos · Mumbai Area, India

• Reliance Digital is a Consumer Electronics, Durables, IT & Telecom retail arm of Reliance Retail Group with more than 1300+ stores across India.
• Heading the buying and merchandising for the Audio Category which includes Earphone & Headphone, Speakers, Bluetooth devices for Pan India.
• Managed 1000 product assortment for reputed brands like Sony, Sennheiser, Logitech, JBL, Jabra, Samsung, Philips, Bose, Apple, and Reliance Private Level for 800 stores across India.
• Responsible to improve the Productivity of the product line through continuous review of the Product life cycle of the assortment and plan liquidation and new product addition accordingly.
• Responsible to achieve revenue targets through sales from the stores through effective and innovative merchandising and incentive programs for the sales team.
• Working jointly with the vendors for creating season-specific promotions to consistently improve YoY growth
• Experience-driven merchandising and assortment selection at Reliance Digital for Audio Category through Formulated display guidelines (visual merchandising) and implemented a new planogram for earphones, headphones, and Speakers Sub Category.

Jun 2011 – Oct 2013 · 2 yrs 4 mos · Bangalore

• Growing sales of Apple-based solutions to consumer and professional customers
• Driving sales and P& L through Sales planning and forecasting
• Working in a sales-driven and results-oriented environment where financial rewards are based on metrics.
• Maintaining merchandising and visual standards according to Apple and reseller standards
• Analyzing and reporting business results and trends
• Creating and modifying business plans to achieve goals