Ganesh Balakrishnan — Co-Founder
Serial Entrepreneur and Marketer with IIT-IIM background, 20 years' global experience and proven track record of creating businesses and delivering business impact, leading teams across functions. Presently Consulting Partner at Ecosystem Ventures, advising consumer focused startups on fundraising, branding and marketing efforts. Co-founded and led Branding and Marketing at Aurm, a compelling wealth company that builds robust infrastructure and services to safeguard, unlock, and grow wealth. Co-founded Flatheads, a D2C premium casual footwear brand made in India for the world, for the urban workforce, of Shark Tank India fame. Acquired by Styched - a apparel brand collective. Was President (Revenue and Growth) at Think9, a brand incubation studio, that launches and helps growth of multiple D2C brands such as Kingdom of White (apparel), Smartsters (home decor), Panchamrit (wellness) and Sorrentina (food & beverages). Co-founded Momoe, a mobile payments platform for the real world. Acquired by ShopClues - an e-commerce marketplace and startup unicorn. Created and led the merchant ecosystem as part of ShopClues leadership team. Key Skills: • Marketing: B2C marketing (consumer acquisition, engagement, retention, upsell), B2B marketing (merchant acquisition, engagement, retention, upsell), inbound marketing (rich content - blogs, webinars, training), brand building (brand identity, ATL, BTL campaigns) • Entrepreneurship: Starting up, new business setup, operations, finance, team building, B2B and B2C marketing, business development, M&A, recruitment and training • Strategy: New business strategy, growth strategy, emerging markets focus, go-to-market strategy, M&A due diligence, post-merger integration • Strategic marketing: Market opportunity sizing, customer need identification, value proposition and business case definition, launch marketing • Operations: New product development, project planning, PMO, business review dashboards, technology transfer
Stackforce AI infers this person is a seasoned entrepreneur and marketer in the D2C and startup ecosystem.
Location: Bengaluru, Karnataka, India
Experience: 20 yrs 11 mos
Skills
- Digital Growth
- Brand Strategy
- Fundraising
- Branding
- Marketing Strategy
- Brand Development
- Business Strategy
- Growth Strategies
Career Highlights
- 20 years of global experience in entrepreneurship and marketing.
- Proven track record in building and scaling consumer brands.
- Expert in fundraising and strategic marketing for startups.
Work Experience
IncrementumX
Senior Advisor - Digital Growth (1 yr)
Ecosystem Ventures
Consulting Partner (1 yr 5 mos)
Freelance
Marketing and Branding Specialist (9 mos)
Aurm
Co-Founder, Head of Branding and Marketing (11 mos)
Think9 Consumer
Co-Founder and President, Business and Revenue (4 mos)
Flatheads
Co-Founder (5 yrs)
ShopClues
Vice President, Merchant Ecosystem (1 yr 5 mos)
Momoe
Co-founder and CMO (3 yrs 3 mos)
Windsleeve Technologies Pvt. Ltd.
Co-founder (11 mos)
Honeywell
Director, Strategy & Marketing (1 yr 2 mos)
Marketing Leader, Emerging Markets Growth (11 mos)
Bain & Company
Consultant (1 yr 4 mos)
Senior Associate Consultant (1 yr 2 mos)
Summer Associate (2 mos)
Ingersoll-Rand International (India) Ltd
Project Leader (1 yr 7 mos)
Leadership Development Program Engineer (3 yrs 3 mos)
Education
PG Diploma at Indian Institute of Management Bangalore
B. Tech. at Indian Institute of Technology, Bombay
Grade XII at V. S. Vidyalaya
Grade X at H. A. L. High School
