Jan 2024 – Feb 2025 · 1 yr 1 mo · Midtjylland, Danmark · Hybrid

• Led a consulting practice focused on strategic growth for FMCG startups and SMEs in the Nordic food sector.
• Designed and implemented market entry and growth strategies for food and FMCG brands.
• Advised clients on retail readiness, positioning, pricing architecture, and category management.
• Helped clients secure listings with major Nordic retailers.
• Improved commercial performance through targeted sales strategies and operational optimisation.
• Supported product development pipelines and strengthened competitiveness across plant-based and convenience categories.

Jan 2024 – Jan 2025 · 1 yr · Aarhus, Middle Jutland, Denmark · Hybrid

• Led commercial growth for Oumph! and LikeMeat across Denmark and Norway.
• Drove sales growth and brand expansion in the plant-based protein category.
• Built relationships with retail category managers, distributors, and foodservice operators to strengthen market share.
• Supported key account development, distribution expansion, and channel growth.
• Increased brand presence across two priority Nordic markets through focused commercial execution.

Dec 2021 – Jan 2024 · 2 yrs 1 mo · Midtjylland, Danmark

• Built a Nordic plant-based distribution business serving retail and foodservice with premium branded products.
• Established the business and secured strategic supplier, distributor, and customer agreements across the Nordics.
• Launched LikeMeat, Oumph!, and Simply V into Nordic retail and foodservice channels.
• Negotiated agreements with key accounts, suppliers, and distribution partners.
• Drove sales growth through assortment optimisation, portfolio development, and commercial change initiatives.
• Improved competitiveness through stronger product mix, partnerships, and market execution.

Sep 2017 – Oct 2024 · 7 yrs 1 mo · Copenhagen Area, Denmark

• Contributed to strategic direction, growth planning, and business development.
• Supported the company through a successful high-multiple acquisition.
• Helped drive stakeholder value creation and long-term commercial development.

May 2017 – Dec 2021 · 4 yrs 7 mos · Aarhus, Denmark

• Led LikeMeat's Nordic market entry and expansion across Denmark, Sweden, Norway, Finland, and Iceland.
• Grew Nordic sales from €0 to €5.3M turnover.
• Built a Nordic distribution and production hub serving both fresh and frozen products.
• Led a full brand transformation across identity, packaging, website, and social media.
• Expanded retail distribution and brand awareness through trade activation, integrated marketing, and influencer partnerships.
• Worked directly with the founder to drive strategic transformation and commercial scale-up.

May 2015 – Aug 2019 · 4 yrs 3 mos · Denmark · On-site

• Founded and scaled a premium no-added-sugar ice cream brand, launched across Denmark, Sweden, and Finland.
• Developed and launched a differentiated FMCG proposition in the better-for-you dessert category.
• Expanded the brand into three Nordic markets.
• Built a premium positioning around taste, quality, and clean ingredients.
• Partnered with culinary and production specialists to develop high-quality products.
• Established the commercial platform for growth across product, branding, and market expansion.

May 2014 – Apr 2016 · 1 yr 11 mos · Sweden · Hybrid

• Co-founded and scaled Oumph! into a recognised plant-based FMCG brand across retail and foodservice.
• Built company infrastructure across operations, supply chain, production, and commercial execution.
• Supported launch into national retail chains and foodservice distributors.
• Co-developed proprietary recipes and production methods with award-winning chefs.
• Negotiated supplier and manufacturing agreements to secure quality, delivery, and cost competitiveness.
• Improved operational efficiency while maintaining premium standards.
• Helped build a distinctive brand platform that strengthened awareness and category differentiation.

Jan 2013 – Dec 2013 · 11 mos · Hobro, Denmark · On-site

• Led governance and strategic oversight for a large-scale logistics business.
• Oversaw operations with annual volumes of approximately 3.5 million pigs and sows.
• Improved operational efficiency, stakeholder alignment, and process execution.
• Strengthened customer relationships and long-term business performance.

Aug 2011 – Aug 2014 · 3 yrs · Århus Area, Denmark

• Founded and scaled a business intelligence and management consulting firm focused on growth, change, and operational excellence.
• Delivered strategy development and operational improvement projects across multiple industries.
• Designed growth strategies using SWOT, market analysis, and Blue Ocean frameworks.
• Led organisational and process improvements that increased efficiency and profitability for clients.
• Implemented an ERP system for a global manufacturing business, achieving strong adoption and ROI.
• Built a global after-sales organisation with leadership, contributing to increased revenue.
• Provided executive coaching, change management, and leadership development.

Aug 2007 – Jun 2011 · 3 yrs 10 mos

• Led production, planning, logistics, and inventory management during a period of rapid growth.
• Directed the design and build of a new factory focused on automation, efficiency, and waste reduction.
• Increased employee output by 255%.
• Reduced quality errors by 95%.
• Improved delivery performance and optimised stock levels without compromising service.
• Led change initiatives and embedded lean manufacturing practices across operations.
• Negotiated supplier and partner agreements to strengthen quality and delivery performance.

Oct 2006 – Apr 2007 · 6 mos

• Led business development and day-to-day operations for a premium construction and development company through to a successful sale.
• Directed strategic development, supplier negotiations, and corporate operations.
• Evaluated Scandinavian expansion opportunities and developed market entry plans.
• Optimised supplier agreements to improve cost efficiency while maintaining premium standards.
• Supported the company through a successful transaction and ownership transition.

Dec 2003 – Oct 2006 · 2 yrs 10 mos

• Held multiple leadership roles supporting operational transformation, global sourcing, and cross-functional execution in an international manufacturing business.
• Played a key role in the company’s transition to an assembly-only operating model.
• Led international projects across quality, production, logistics, planning, and business development.
• Managed a 12-person team responsible for the global outsourcing of production components.
• Negotiated supplier agreements and secured cost savings while maintaining quality and delivery performance.
• Coordinated cross-border teams and supported strategic and operational leadership initiatives.

Jan 2002 – Nov 2003 · 1 yr 10 mos · Risskov, Denmark

• Supported strategic business development and organisational transformation initiatives in one of Denmark’s leading construction companies.
• Coordinated strategic projects from planning through execution to support business performance.
• Supported change initiatives aligned with long-term growth objectives.
• Developed decision material, market insight, and analytical models for executive leadership.
• Contributed to the integration of seven regional offices into one streamlined organisation following M&A activity.

Jan 2000 – Jan 2002 · 2 yrs · Aarhus, Denmark

• Led team operations and production coordination in a high-volume publishing environment.
• Managed daily production activities and team performance.
• Supported operational efficiency and on-time delivery in a deadline-driven setting.

Aug 1992 – Jan 2002 · 9 yrs 5 mos · Aalborg, Denmark

• Sergeant First Class, Reserve — 1994 to 2002
• Sergeant, compulsory military service — 1992 to 1994