Gargi Upadhyay — Digital Marketing Specialist
From crunching data at Whirlpool to crafting impactful campaigns at Pehchaan, diving into travel marketing at Dorratrip, exploring influencer and performance marketing at Astrotalk, and now leading organic growth at GoodSpace AI my journey has been all about blending creativity with strategy to drive measurable impact. Currently, as a Marketing Strategist at GoodSpace AI, I work on end-to-end marketing initiatives from SEO, WhatsApp & email retention marketing to social media strategy and user acquisition. My focus is on building strong funnels, enhancing engagement, and ensuring every campaign aligns with brand goals and user intent. At Whirlpool Corporation, I worked on two major projects the LMS Launch, creating interactive learning content and AI roleplay videos to boost retail training, and SKU Rationalisation, a $400M initiative achieving 75% lineup reduction with 91% sales coverage through data-driven insights. At Dorratrip, I explored the world of travel marketing curating influencer content calendars, managing trip promotions, and ensuring smooth campaign execution from onboarding to delivery. At Astrotalk, I began with foreign influencer marketing, leading YouTube collaborations to boost global visibility, and later transitioned to performance marketing, managing Meta Ads for foreign regions refining my skills in ad optimization, audience segmentation, and performance analytics. Beyond internships, at NSUT, I’ve worn multiple hats like Social Media Head @Intaglios, Treasurer @Clitch, PR & Sponsorship @Venatus, and Design Subhead @Subhasha each role shaping my understanding of branding, design thinking, and audience engagement. With hands-on experience across performance marketing, SEO, influencer collaborations, campaign strategy, and digital storytelling, I’m passionate about creating marketing strategies that not only look good but perform even better. Always curious. Always learning. Always ready to turn insights into impact. Let’s connect to talk growth, performance marketing, or creative storytelling!
Stackforce AI infers this person is a Marketing Specialist with expertise in digital marketing and performance analytics.
Location: Delhi, India
Experience: 2 yrs 8 mos
Skills
- Marketing Strategy
- Campaign Management
- Digital Marketing
- Seo
- Performance Marketing
- Influencer Marketing
- Social Media Strategy
- Leadership
- Public Relations
- Content Management
- Content Development
- Data Analysis
- Design Management
Career Highlights
- Led impactful marketing campaigns at multiple organizations.
- Achieved significant sales growth through data-driven strategies.
- Expert in blending creativity with marketing strategy.
Work Experience
GoodSpace AI
Marketing Strategist (6 mos)
Marketing Associate (2 mos)
Astrotalk
Performance and Influencer Marketing (3 mos)
Skaya
Founder's Office Intern (2 mos)
Intaglios
Social Media Head (8 mos)
Graphic Designer (9 mos)
Clitch-The Fashion Society
Treasurer (11 mos)
Executive Committee Member (6 mos)
Member (9 mos)
Whirlpool Corporation
Summer Internship (3 mos)
Venatus The Gaming Society of NSUT
Executive Committee Member (8 mos)
PR Member (2 mos)
Subhasha NSUT
Sub Head of Design department (8 mos)
Graphic Designer (1 mo)
Education
Bachelor of Business Administration - BBA at Netaji Subhas University of Technology
Business/Commerce at Vishwa Bharti Public School - India