Jun 2022 – Jun 2023 · 1 yr · Evanston, Illinois, United States

• 1. Director- Charity Auction Ball
• 2. Director- Kellogg Student Association- International careers
• 3. Director- Kellogg South Asian Club- Events

Aug 2020 – Apr 2022 · 1 yr 8 mos · Bangalore Urban, Karnataka, India

• ● Led a team of 7 to deliver an annual revenue of ~$0.15 Bn for makeup & fragrances category
• ● Strategized category’s annual operating plan with leadership & drove implementation; grew revenue by 50% YOY
• ● Aided building JBPs (Joint Business Plans) with top 5 beauty brands, delivering quarterly growth of 30%
• ● Developed incremental monetization avenues; first category to achieve profitability 3 months ahead of plan
• ● Built private label & co-created brands, reducing dependency on top 2 market leader brands by 20%
• ● Changed category focus towards mid-high segment market, drove brand exclusivity; achieved 80% market share against Amazon
• ● Integrated innovative online augmented reality tool for makeup buying, increasing customer engagement by 24%
• ● Built customer loyalty program & repeat purchase pipeline, achieving 25% growth in transactions per customer
• ● Ideated & executed digital marketing events thus growing YOY impressions by 42% leading to 50 Mn+ customer reach
• ● Revamped buying experience & educated customers, leading to 40% growth in units bought per customer

May 2018 – Jan 2020 · 1 yr 8 mos · Bangalore Urban, Karnataka, India

• ● Scaled marketplace portfolio by building platform strength in tier 2 & 3 markets, delivering 45% YOY growth
• ● Rationalized discounting & built high margin brands, optimizing bottom-line by 12% YOY
• ● Spearheaded the largest beauty event over 3 years delivering 106 Mn+ impressions and 65% growth in unique visitors
• ● Defined data driven targeting strategy based on customer behavior expanding customer base by 35%
• ● Delivered annual growth for clean beauty brands by 150% ($1.2 Mn revenue) by championing the sustainability charter

Jan 2016 – Jan 2018 · 2 yrs · Gurgaon, India

• ● Registered a 106% growth in annual revenue ($4 Mn) for category by competitively pricing & merchandizing bestsellers
• ● Drove the category break-even by reducing volumetric weights of shipments by 20%, thereby reducing logistics cost
• ● Increased click through rates by 30% by refining category navigation menu; later adopted on application homepage
• ● Lead a pilot project conceptualized by leadership for promoting automotive loans in collaboration with NBFCs
• ● Awarded most innovative team for building exclusive B2B & B2C sales pipeline which grew annual revenue by $30 Mn

Apr 2015 – Dec 2015 · 8 mos · Hyderabad, Telangana

• ● Responsible for sales & supply of blockbuster osteoporosis drug in South India and client relationship management
• ● Rewarded “Platinum Employee Grade” for exceeding sales targets by 103% and revitalizing the sales territory
• ● Mapped the client base to identify segments & strategized targeted product pitch, improving distribution in 20+ hospitals
• ● Streamlined distribution & supply of product to wholesalers & dispensaries by minimizing dependance on choked hubs
• ● Organized stakeholder seminars online & offline for client engagement, product education and knowledge sharing

Oct 2014 – Dec 2014 · 2 mos · Gurgaon, India

• Market Sizing for industrial adhesives within Delhi NCR area and recommending strategy for new product launch.
• Conducted market research within major hubs for industrial adhesives to gauge current market size, trends and sales structure.
• Formulated strategy to launch Pidilite brand of industrial adhesives within the market.
• Conceptualized sales structure and resource/budget allocation optimization required for effective distribution.
• Benchmarked against competition to ensure competitive pricing, inventory allocation, promotional strategy to ensure market penetration while also ensuring scalability.

Apr 2014 – Jun 2014 · 2 mos · Gurgaon, India

• Evaluating Marketing Assets and Tools for CMO (2 Projects)
• Project 1:
• Formulating Large Merchant Strategy
• “Developing a pricing model for AXP's marketing assets and using it to frame engagement strategy for large merchants”
• Identify and monetize AXP's assets – account for channels, media and targeting capability
• Benchmark against market – attach a premium for brand, exclusivity and premium quality
• Use it to frame engagement strategy for large merchants – drive value & scope barter deals
• by monetizing own assets
• Project 2:
• Creating Agency Training Manual
• “Creating an agency training manual for India Business on AXP brand guidelines”
• New agencies brought onboard recently need direction regarding AXP’s brand ideology
• To avoid discrepancy, guidelines gauged across all platforms of communications and
• streamlined into one product guideline manual for platinum, gold, MR and payback cards.
• Record guidelines in a comprehensible manner for distribution among agencies

Aug 2011 – Sep 2012 · 1 yr 1 mo · Goregaon, Mumbai

• Roles & Responsibilities
• Responsible for fashion and colour forecast selection of upcoming seasons based on recent fashion trends and for buying fabrics
• Responsible for designing the garments using apparel software and for getting samples made and inspected for selection/ rejection
• Key Learnings and Achievements
• Learnt how to deal with the tailors in the sampling unit and explain them the design using their jargon, and how to manage my time and divide my work as I had to handle all the stages of garment production and had to work on multiple designs simultaneously
• Was involved in market survey and ground research, which gave me a good idea of the changing and dynamic market trends Research, resourcing, designing, spec sheet making, sampling and quality inspection.