May 2024 – Sep 2025 · 1 yr 4 mos · Kitchener, Ontario, Canada

• As the lead designer, I spearheaded the end-to-end design of a complex enterprise scale B2B SaaS platform, delivering end-to-end UX solutions that resulted in a 4× increase in subscriptions and 3× growth in active users.
• 0 to 1 design of a B2C e-com web app that led to $1M in gross sales within a year after launch.
• Designed scalable B2B SaaS satellite data integration in ESRI ArcGIS, empowering 1M+ users and 350K organizations
• Delivered production-ready designs using a user-centrered design expertise—conducting user research, usability testing, and integrating actionable feedback from both stakeholders and end-users.
• Built and maintained internal design systems, streamlining cross-product consistency and significantly reducing design-developer handoff friction.
• Created high-fidelity prototypes, UI mockups, user flows, and site maps aligned with real user needs and strategic business goals.
• Collaborated with Leadership, Product, Engineering, Marketing, and external vendors to shape and ship product experiences—bringing clarity to ambiguity and consistently aligning on the big picture.
• Delivered high-quality design assets and clear documentation to engineering, providing ongoing support and regular UX reviews to ensure accurate implementation and design quality.
• Strong understanding of HTML/CSS and design feasibility, allowing for seamless integration with frontend technologies and development teams.
• Combine attention to detail, design thinking, analytical problem-solving, and creative flair with up-to-date knowledge of UX practices, innovations, and tools, while actively contributing to the UX community of practice.
• Communicated design rationale clearly to cross-functional teams and senior stakeholders, and facilitated design workshops to align vision and execution.

Aug 2023 – Apr 2024 · 8 mos · Kitchener, Ontario, Canada

• Led the end-to-end design of a complex web app, driving a 31% increase in conversions, 200% boost in Monthly Active Users, and 25% faster time-to-purchase within 30 days.
• Effectively led the full design lifecycle—from requirement gathering and user research to UI mockups, wireframes, and interactive prototypes—collaborating with a 12-member cross-functional agile team (Product, Data, Marketing, Customer Success, Engineering)
• Demonstrated strong UX and visual design competencies with a deep understanding of interaction patterns to deliver intuitive, engaging, and accessible experiences for web platforms, optimizing usability and performance for diverse user needs
• Established and maintained UI/UX guidelines, creating reusable design components and proposing scalable solutions to drive product growth and operational impact
• Demonstrated strong communication in team discussions, making solution recommendations and explaining design decisions to a remote team overseas in daily scrum meetings
• Partnered closely with stakeholders, product managers, engineers, leadership and other designers to drive research, ideation, rapid prototyping, usability testing, and iterative improvements based on data-driven insights

Mar 2023 – Aug 2023 · 5 mos · Waterloo, Ontario, Canada

• Designed a responsive portal for faculty, ensuring intuitive navigation, clear information architecture, and usability across multiple programs.
• Created accessible UI elements adhering to WCAG standards and improving workflow clarity while applying fundamental visual design principles such as composition, hierarchy, color.
• Hands-on experience with front-end technologies including HTML and CSS, enabling seamless collaboration with engineering teams.

Sep 2021 – Nov 2022 · 1 yr 2 mos · Chandigarh, India

• Designed an online competitions platform, achieving 4,000 monthly visitors, ~3,500 total paying users & 50+ industry experts on our panel over 2 years.
• Established a Design System, enforcing brand consistency and accessibility, which led to a 10% reduction in UI-related development and iteration time.
• Tested our initial hypothesis by building a web prototype using WordPress, Elementor, HTML & CSS, which achieved 1,000 registrations in 2 months.
• Refined product strategy through user research data - including A/B tests, user feedback, interviews & surveys, leading to a 25% reduction in operating costs.

Aug 2017 – Aug 2021 · 4 yrs

• Conducted in-depth research into user needs, applying systems thinking to solve complex design challenges.
• Conceptualized and iterated on designs during collaborative design sprints, integrating insights from stakeholders and user feedback.
• Facilitated cross-functional collaboration with project managers, engineers, clients, and designers, ensuring seamless execution of projects

Jul 2015 – Dec 2015 · 5 mos · Rostock, Germany