Jul 2025 – Present · 8 mos · Remote

• Lead UX Researcher working on an AI-Powered product in the 0-1 phase to revolutionize how people buy clothes online and in-store across the globe.

Jan 2025 – Jun 2025 · 5 mos · Bengaluru, Karnataka

• Took a break to take care of my sick family member while also utilizing management, coordination, patience, resilience and reliability skills in my caregiving role.
• Enrolled myself in courses like R and SQL.

Apr 2023 – Dec 2024 · 1 yr 8 mos · Bengaluru, Karnataka, India

• Led and managed end-to-end generative and evaluative UX Research for digital experience, worked across 4 product teams, including a GenAI product (0-1 phase), driving a 39-point NPS increase and an 81.25 SUS score with 3000+ weekly visits and a 63% conversion rate, proactively tracked UX metrics, analyzed data monthly and delivered research-driven insights to product teams
• Collaborated cross-functionally with international teams (UX Researchers, UX Designers, Product Owners, Product Managers, Analytics, Engineers, Scrum Masters), maintaining 100% sprint throughput
• Managed high-level stakeholders (Directors, Senior Directors and Program Managers) to align research initiatives, improving stakeholder satisfaction by ensuring seamless collaboration
• Developed strategic UX Research roadmaps aligned with product goals, supported product evolution from ideation to delivery. Designed discussion guides and recruitment screeners, engaged 70+ participants for research sessions using the User Interviews platform
• Created and implemented surveys via Qualtrics to gather data and conducted quarterly competitive benchmarking and heuristic evaluations for UX improvements
• Performed in-depth competitor analysis, driving a 10% monthly increase in conversion rates. Optimized information architecture through card sorting and tree testing using Optimal Workshop
• Utilized Decibel to analyze user sessions and address pain points, resulting in a 12% increase in monthly user engagement. Conducted end-to-end UX audits using the Baymard UX Audit tool and provided detailed insights for design improvements aligning product goals
• Analyzed all the data (qualitatively & quantitatively) and compiled research insights into engaging final reports and recommended high-priority design changes aligning product and business goals

Feb 2023 – Apr 2023 · 2 mos · Bengaluru, Karnataka, India

• Pro Bono work during the ongoing search for a new opportunity
• Successfully partnered with the Founder to onboard clients from different walks of lives
• Collaborated with diverse professionals, including UX Researcher, UX Designer, Graphic Designer, Digital Marketer, Content Developer
• Created end-to-end UX Research roadmap aligning the business goals discussed with the clients
• Effectively contributed to other initiatives including Brand Design, Product and Marketing Strategy, Branding, Service Design

Jun 2022 – Jan 2023 · 7 mos · Bengaluru, Karnataka, India

• Played the role of one of the founders of the UX Research department, helped Senior UX Researcher and the Group Product Manager to establish and manage the UX Research process within the company
• Worked on various product offerings for B2B and B2C clients in EdTech, Healthcare, Automotive, Fintech, Travel and Hospitality, Real Estate, etc
• Collaborated with Product Managers, UX Designers, UX Researcher and Sales to understand research needs, the stage of the product and conducted end-to-end UX Research to facilitate the research needs of the stakeholders
• Conducted thorough secondary research where needed, prepared discussion guides, made recruitment screeners and successfully recruited participants for the insightful research sessions
• Conducted research on microcopy for the different products the company offers, performed competitive benchmarking, competitor analysis, conducted 70 in-depth user interviews and created persona-based user journey and empathy maps, tagged potential new features based on insights, set up and performed 20 concept testing moderations and planned further research as per the need (Major focus was on Gamification of the products)
• Performed ethnography research at different client locations and tracked usage of different products using software - Pendo and Full Story and followed up with the respective users to deep dive into their pain points and how we can improve their user experience
• Collaborated with cross-functional teams to analyze all the data (qualitatively & quantitatively) and helped the Product Managers to interpret it effectively, compiled comprehensive research findings into final reports, recommending high-priority design improvements to elevate the user experience

Nov 2021 – Mar 2022 · 4 mos · Bengaluru, Karnataka, India

• Worked on projects from companies of all scales and from all walks of life - FinTech, EdTech, B2C, D2C, Online Dating, etc
• Had been involved in making recruitment screeners, recruiting participants for the research and preparing discussion guides
• Conducted secondary research, competitive benchmarking, surveys, user interviews, A/B testing and card sorting
• Collaborated, coordinated and analyzed the data (quantitatively and qualitatively) with the team
• Compiled all research findings, prepared the final reports and presented the findings to the internal team and the clients
• Recommended changes in the UI of the platform and showed the way forward, this helped our clients provide a delightful and successful user experience to their users

Jun 2021 – Jul 2021 · 1 mo · New Delhi, Delhi, India

• Focused on finding reasons why users are shifting from B2C to D2C sites for their purchases and finding user pain points while shopping on the Amazon app.
• Conducted 44 in-depth interviews and user journey sessions
• Qualitatively analyzed all the data and coordinated with the team to interpret it effectively
• Compiled all research findings and prepared final reports
• Recommended changes in the UI of the app, this helped Amazon win back users and make them buy from it

Feb 2021 – Mar 2021 · 1 mo · New Delhi, Delhi, India

• Focused on enhancing the mobile onboarding experience for Shopify app and finding user pain points
• Conducted 23 in-depth interviews and concept testing moderation
• Qualitatively analyzed all the data and coordinated with the team to interpret it effectively
• Compiled all research findings and prepared final reports
• Recommended high-priority design changes, this helped Shopify maximize the adoption rate of the mobile application among users

Jul 2020 – Dec 2020 · 5 mos · Mumbai, Maharashtra, India

• Research Topic: The Role of Work-Life Balance, Employee Well-Being, Employee Engagement In Turnover Intention and Organizational Commitment Among Software Professionals
• Developed a comprehensive research plan, including the recruitment of software professionals as study participants to ensure relevant and actionable insights
• Conducted in-depth 1:1 interviews, systematically coded qualitative data and analyzed findings to uncover behaviors, pain points and needs
• Administered surveys and leveraged tools such as SPSS and Microsoft Excel for data analysis to validate qualitative insights and gain broader employee perspectives
• Tested formulated hypotheses to verify research findings, ensuring the accuracy and reliability of results through a mixed-methods approach
• Presented actionable findings and provided strategic recommendations for organizational improvements, ensuring alignment with both employee needs and organization-wide objectives
• Explored and documented the scope for future research, laying a strong foundation for continuous improvement, as this marked the first-ever research initiative of its kind in history

Jan 2019 – May 2019 · 4 mos · Jaipur, Rajasthan, India · On-site

• Research Topic: Mindfulness and Resilience Among Adolescents From Humanities and Science Stream Students (Semester VI)
• Designed and implemented a detailed research plan to gather insights from adolescent participants, ensuring recruitment aligned with target adolescent demographics
• Constructed and evaluated hypotheses by utilizing surveys to gather qualitative and quantitative data from adolescents across multiple streams, leveraging tools like SPSS and MS Excel for data analysis
• deriving actionable findings to inform challenging decisions
• Presented research findings in a clear and structured manner, offering evidence-based recommendations to enhance the curriculum design and student experiences

Jun 2018 – Dec 2018 · 6 mos · Jaipur, Rajasthan, India · On-site

• Research Topic: Alexithymia, Happiness & Self-Efficacy Among Senior Secondary Students (Semester V)
• Designed a comprehensive research plan by reviewing past literature and defining clear research objectives to address key challenges
• Strategically enrolled teenage participants from the same institution across various grades to ensure a diverse yet consistent sample
• Conducted surveys and in-depth 1:1 interviews to gather qualitative and quantitative insights directly from the participants
• Processed and analyzed the collected data using SPSS and Microsoft Excel, ensuring accurate and meaningful interpretations
• Tested hypotheses rigorously and compiled detailed reports on findings, accompanied by actionable recommendations
• Presented valuable insights and tailored suggestions to the institution, enabling strategies to help students improve academically and thrive in life

Jan 2018 – Jun 2018 · 5 mos · Jaipur, Rajasthan, India · On-site

• Research Topic: Relationship Between Occupational Stress and Job Satisfaction Among University Teachers (Semester IV)
• Developed a structured research plan by analyzing prior literature and aligning objectives with clearly defined research goals to ensure actionable insights
• Recruited participants effectively, targeting university teachers from diverse departments to represent a broad spectrum of user perspectives
• Applied mixed research methods, including surveys, focus group discussions (FGDs), and one-on-one interviews, to collect comprehensive qualitative and quantitative data
• Organized and analyzed collected data using SPSS, identifying key insights and trends to inform decision-making
• Tested hypotheses rigorously and reported findings in a structured format to communicate results to stakeholders
• Delivered data-driven recommendations that led to actionable outcomes, including launching a weekly program aimed at reducing stress and improving job satisfaction for department teachers

Jan 2019 – Jan 2019 · 0 mo · Uttarakhand, India

• Administered surveys, analysed and reported the tests results to the manager
• Conducted 1:1 interviews with the workforce to better understand their problems
• Created a Skill Matrix for the workforce and found the best suited worker
• Solved a problem and implemented a change in the recruiting process

Jul 2017 – Aug 2017 · 1 mo · New Delhi, Delhi, India

• Performed a focused ethnography on children with special needs to find learning problems they face and scope of improvement
• Planned, recruited participants and conducted 18 in-depth interviews with the parents to understand the learning style of children
• Proposed and implemented 'Chunking' as a new method of learning, led to strong and long-term learning among children

Jun 2017 – Jul 2017 · 1 mo · Uttarakhand, India

• Focused on disrupted communication between educators and differently-abled children
• Planned, recruited participants and conducted 15 in-depth interviews and 2 focus group with the educators to understand their communication style, qualitatively analyzed all the data and reported the findings
• Introduced and implemented visuals and gesture mode of communication, led to better communication and understanding between the educators and the children