Feb 2023 – May 2025 · 2 yrs 3 mos

Feb 2022 – Feb 2023 · 1 yr

Feb 2021 – Feb 2022 · 1 yr

Jun 2020 – Feb 2021 · 8 mos · Ogden, Utah, United States

• As the Marketing Automation Manager I create, publish, and manage content in Outreach.io and provide essential insights into the workflow and operations that guide leaders over a SaaS sales team of more than 40 people based in Utah, USA and Dublin, Ireland. As the primary Outreach admin for this team, I drive strategy for content utilization, run A/B testing, and monitor task flow to ensure sequences are followed and leads do not fall through the cracks.

Sep 2016 – Nov 2019 · 3 yrs 2 mos

• My primary responsibility as the Marketing Content Manager at MarketStar was to enable Enterprise sales professionals attain a yearly quota of more than $30M. I provided compelling content, messaging, and presentations that were sent to executive stakeholders at top companies around the world. This content included pitch decks, case studies, landing pages, blogs, and collateral sent in ABM campaigns. As a leading outsourcing company, we frequently participated in RFIs, RFPs, and other formal proposals, where I took the lead on crafting responses, working with internal groups to gather and format answers, and presented solutions and stories that illustrated our ability to meet client needs. As the primary blog writer and editor, I managed the calendar of topics, sourced internal authors, and co-managed our relationship with an outside agency. I also contributed to the QBR process for existing business and helped expand client relationships through careful storytelling and stunning visuals. In my tenure I maintained a 100% on-time delivery rate and was used in developing overall strategy for content creation, execution, and management.

Jan 2016 – Sep 2016 · 8 mos

• Working as an Intel Account Manager, I influenced sales and increased Intel’s wallet share within key partner accounts in the Mountain States region. I developed relationships with Platinum and Gold Intel partners selling and increased Intel’s ability to sell solid state drives, servers, and other products in SMB, education, healthcare, and Enterprise verticals. Working with my partners, we achieved more than 150% of goal for product sales for solid state drives and 115% of goal for servers. I also conducted product demos and configurations, held training sessions, and worked with internal Intel teams to distribute and manage MDF requests and deal registrations.

Apr 2015 – Jan 2016 · 9 mos

• As an Intel iSRM, I developed and executed marketing initiatives between Intel and strategic Independent Software Vendor (ISV) partners. These strategies included event content development for white papers, blog posts, press releases, and social media, managing event presence and promoting ISVs as speakers and presenters in said events, and organizing Intel sponsorship for other industry events and conferences. I also coordinated efforts between internal Intel teams and ISVs for allowing partners to optimize software on the new and upcoming Intel hardware.

Jan 2014 – Apr 2015 · 1 yr 3 mos

• As an Intel ISR I built relationships with Intel partners to drive more sales of Intel products across a number of verticals. I influenced deals through product demos, timely configurations, deal registration, and working with distributors to secure product in a timely manner for partners. These efforts led to increased sales in my territory for five consecutive quarters, with an increase in server sales by more than 75%. I also created and did trainings with my fellow reps on SPIN, Griffin-Hill, and other sales techniques to increase competency across the entire organization.

Nov 2019 – May 2020 · 6 mos · Sandy, UT

• ArbiterSports is a leading software solution for managing events and paying event workers through a secure online platform. As the Director of Marketing, I oversaw all marketing operations pertaining to demand generation, brand management, and pipeline acceleration. I worked closely with sales to develop email campaigns to meet individual territory goals, created a new pitch deck, and provided other sales collateral including one-sheets, customer stories, and event materials that had the company on pace to exceed revenue targets. I managed the company's various social media accounts, and ensured brand guidelines and messaging were strictly followed to maintain a professional, positive voice. I also worked with the Executive Team to plan and execute a client event which I also provided content for.

May 2013 – Aug 2013 · 3 mos · Burbank, CA

• My primary responsibility as a Marketing Services Intern was to review and submit TV spots, ads, and other content for approval from major television networks and the Motion Picture Association of America. I tracked and filed print and legal proposals sent to various organizations and networks for movies including "The Conjuring," "The Great Gatsby," "Prisoners," and "Pacific Rim." I also led an effort to archive files for print, legal, and music clearance departments as well as providing assistance in the distribution of DVDs, posters, and film reels.

Aug 2011 – Dec 2011 · 4 mos · Logan, UT

• As the Marketing Manager for Cache Valley's first ever "Fight Night," I oversaw social media promotion and ticket sales for this event. This entailed creating fliers, posters, and other promotional materials, setting up a booth to sell tickets prior to the event, and managing a team of workers on fight night. As a result we sold out our arena and had more than 1,200 fans in attendance for the fights.