Jan 2022 – Jan 2026 · 4 yrs · Santa Clara, California, United States · On-site

• Architecting Marketing Leadership Through Strategic Transformation from an enterprise storage vendor to a hybrid-cloud data platform and AI infrastructure powerhouse—redefining how innovation in data infrastructure impacts business.
• ► Unified Data Platform Vision: Drove block, file, object, and cloud storage into a single platform with a unified control plan, simplifying operations, accelerating hybrid cloud adoption, and reframing customer conversations from features to platform strategy.
• ► AI Portfolio & NVIDIA Partnership: Launched enterprise AI portfolio, Hitachi iQ — driving rapid revenue traction, top-tier analyst recognition, and C-suite engagement that placed Hitachi Vantara on NVIDIA’s stage as a named strategic partner.
• ► DataOps & Data Fabric Strategy: Led data management evolution from legacy ETL to a cloud-native, AI-ready data fabric. Launched Hitachi DataOps, then overhauled into a modular, GenAI-ready platform unifying integration, cataloging, and storage optimization.
• ► IaaS Transformation & ARR Growth: Repositioned infrastructure as a high-margin, consumption-based service (Hitachi EverFlex), delivering 30–50% TCO reduction while building predictable, recurring ARR. Built solutions GTM across Storage, Data Protection, Compute, and AI Data Hub.
• ► GTM Strategy to Revenue: Transformed go-to-market from product-feature to solutions-led, outcome-based selling — elevating C-suite engagement and delivering: customer wins | $B in bookings | $B pipeline influence | marketing pipeline doubled f| funnel conversion improved to while reducing CPL.
• ► Vertical Market Penetration: Built growth engines in Financial Services, Healthcare, and Government — aligning solutions to CIO priorities of data resiliency, compliance, cloud, and AI infrastructure to protect the customer base and capture net-new enterprise accounts.

Jan 2019 – Jan 2022 · 3 yrs · Santa Monica, California, United States

• Repositioned and launched the company as a trusted disruptor in enterprise data management, leading a marketing- and product-driven transformation that challenged market conventions and reset company direction. Garnered Industry Analyst published endorsements and awards in both product and channel media.
• 2021 Winner, Platform as a Service, Stratus Award for Cloud Computing
• Best in Biz Awards 2021 — Enterprise Service of the Year
• Aparavi Wins the 2021 Digital Innovator Award from Intellyx, Oct '21
• IoT Global Awards 2021 — Highly Commended, Big Data / Cloud / Analytics
• Named The Silicon Review’s “5 Best Software Companies to Watch 2021.”
• The 10 Coolest Data Management And Integration Software Companies Of 2021, CRN
• ► Led end-to-end marketing and product management, launching a SaaS data platform during the pandemic that earned industry awards, analyst endorsement, and early lighthouse customers; rebuilt the website, martech stack, MAT/CRM, and hyperscalers marketplace presence.
• ► Formed efficient marketing and inside sales organizations, implementing a structured ISR→BDR model that consistently generated executive meetings and accelerated top-of-funnel velocity. Redefined go-to-market strategy, messaging, and brand narrative to create differentiated, value-based positioning and accelerate market traction.
• ► Built a data-driven digital marketing engine spanning awareness to deal close, integrating full-funnel campaigns with customer-journey and pipeline attribution.
• ► Established GTM for Data GRC (Governance, Risk, Compliance) specifically in data privacy regulations (CCPA, GDPR, FOIA), establishing thought leadership, analyst endorsements, and demand generation with ABM/ABS targeted at SLED, resulting in key account adoption.
• DOMAINS: SaaS | Data Intelligence, AI | Discovery & Classification | Data Management | Data Integration | Data Governance | Data Mastery | Enterprise Search | MSP | Compliance | Data Privacy | Sovereignty.

Jan 2017 – Jan 2019 · 2 yrs · San Francisco Bay Area · On-site

• (Acquired by StorCentric) Transformed the company perception/brand, product strategy, revenue growth, and accelerated GTM, including demand and lead generation, sales enablement, and channel development.
• Subset of notable ecognition:
• One of the Most Influential CMO's of 2019, CIO Review, Aug '19
• The 10 Coolest Flash Storage And SSD Technologies Of 2019, CRN July '19
• 10 Fastest-Growing Storage Companies 2018 & 2019, SiliconReview July '18, Mar '19
• Top Infrastructure Vendors Making Strides in 2019 - Information Week - Dec '18
• Launch: Violin Systems AFA lineup adds XVS 8 power hitter - Oct '18
• Top 20 Enterprise Data Storage Vendors, Enterprise Storage Forum, July '18
• Product Editor's Choice Award, StorageReview.com, June '18
• ► Rebuilt brand identity and digital experience, redesigning the website and solution-led content strategy to increase conversion rates and shorten the buying cycle.
• ► Simplified product strategy and transformed GTM execution, accelerating channel partner growth and driving significant expansion of marketing funnel and qualified sales pipeline.
• ► Built a high-performance demand engine delivering 70% pipeline growth, exceeding lead-quality targets, and scaling acquisition and nurture across digital, content, events, and paid channels while driving 200% growth in social engagement.
• ► Established and scaled inside sales, hiring, and enabling teams to generate qualified opportunities and 40+ executive meetings per month consistently.
• ► Launched a new channel partner program, recruiting high-impact VARs and co-developing joint marketing motions that accelerated pipeline velocity.
• DOMAINS: Enterprise Software | Performance Storage | Real-time Analytics | Big Data | Hadoop | HPC | SSD | Flash | Cloud | SaaS | B2B Marketing | Cloud Service Providers | System Integrators | NVMe | ORACLE | Virtualization | Edge Computing

Jan 2014 – Jan 2017 · 3 yrs · Milpitas, CA USA · On-site

• Head of Marketing for Data Center Systems, including enterprise storage systems, software, and solutions for Enterprise, Hyperscale, and OEM market segments with a GTM focus on tier 1 and NoSQL databases, virtualization, cloud, and big data (CR, Analytics, Media). Leader of functional groups, including product marketing, strategic Alliances, marketing communications, channel marketing, demand generation, and lead generation.
• ► Landed flagship customers, including Facebook, eBay, IBM, American Express, Comcast, and global hyperscalers (AWS, Google, Microsoft), validating enterprise credibility.
• ► Built a strategic alliance ecosystem with Red Hat, Supermicro, DataCore, Quanta, accelerating adoption and GTM velocity.
• ► Defined enterprise vision, strategy, and GTM execution, establishing SanDisk as a credible data center innovator across SSDs, integrated systems, open source, Big Data, and cloud.
• ► Built and led six global functions (team of 25+) spanning product management, product marketing, alliances, vertical business development, communications, and channel.
• ► Took concepts from strategy to revenue, standing up product management, positioning, launch, and GTM engines that generated a $100M pipeline within 15 months.
• ► Created the “Big Data Flash” category, recognized by IDC, driving market differentiation and contributing to positive investor response, including a stock price lift at launch.
• DOMAINS: Software-defined storage | Big Data | Object Storage | Scale-out | Hadoop | Cassandra | Ceph | Open source | Big Data Flash | SSD | Flash | Cloud | SaaS | B2B Marketing | Cloud Service Providers | System Integrators

Jan 2013 – Jan 2014 · 1 yr · Santa Clara, CA & Seattle WA

• Leader of scale-out storage product management team, driving growth beyond $1B in revenue
• ► Transformed team execution to customer requirements by workload differentiating solution
• ► Key segments - entertainment, big data analytics, home-dir, cloud, mobile sync-n-share
• ► Built Public Cloud Infrastructure strategy, roadmap and team, driving market expansion
• ► Launched two key product releases incl executive strategy and buy-in
• ► Execution on requirements aligned with customer hot needs and competitive impact.
• DOMAINS: Scale-out | NAS | Enterprise Software | Cloud | Open stack | Big Data Analytics |
• Video Surveillance | Archive | Backup | Media and Entertainment |

Jan 2008 – Jan 2011 · 3 yrs · Santa Clara, CA

Jan 2011 – Jan 2013 · 2 yrs · Sunnyvale, California

• Executive leader of multiple product portfolios and teams including Scale-out Object Storage, Archiving, Data Protection, Mobile Data Access and Flash solutions. For each area creating and driving the product strategy, roadmap and introduction of data, application, and vertical solutions.
• Domains: Data Protection | Backup | Archiving | Replication | Enterprise Software | Enterprise Storage | Mobile sync | Object Storage | Scale out | Cloud | Flash | Oracle | Exchange | VMware | Virtualization

Apr 2004 – Aug 2008 · 4 yrs 4 mos · Cupertino, CA

• ► Forged Enterprise Information Strategy, harnessing strategic GTM and attack points from multiple billion-dollar business unit operations across the company establishing competitive differentiation and advantage.
• ► Lead global growth of application and vertical storage solutions for HP Storage Division, a $4B division
• ► Grew revenue and GTM for HP Medical Archive Solution (HP MAS) built upon object storage platform

Jan 2002 – Jan 2003 · 1 yr · Cupertino, California, United States

• Lead marketing, product management and alliances for software-driven enterprise archiving solution.
• ►Defined and executed go-to-market strategy, sales enablement, company messaging
• ►Generated extensive market visibility on limited budget driving relationships with influencers
• ►Established alliances with IBM, Microsoft, and Hewlett Packard, who acquired the company

Jan 1997 – Jan 2002 · 5 yrs · Mountain View, CA

• As General Manager at VERITAS Software, responsible for a product division’s P&L operation that required a shift in business model. Restructured the division, product line, sales channels and defined new expansion strategies resulting in revenue turnaround creating additional major OEM agreements with HP, IBM, and others.
• Previously
• ► PRODUCT MANAGEMENT leader of enterprise data protection and archiving product line (NetBackup, BackupExec, Storage Migrator)
• ► PRODUCT MANAGEMENT leader for file system and volume manager family (VxVM, VxFS) driving direct enterprise engagements and the large ecosystem of OEM customers
• DOMAINS: Enterprise | Consumer | Mobile sync | Backup | Data Protection | Archive | File system | Volume Management | Oracle | SAP | Microsoft Exchange