Gaurav Dhaka

Product Manager

Delhi, India7 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led design strategies resulting in 250% revenue growth.
Expert in creating user-centric digital experiences.
Passionate about merging technology with human emotion.

Stackforce AI infers this person is a Product Designer specializing in User Experience across Wellness, FinTech, and E-commerce sectors.

Contact

Skills

Core Skills

User Experience Design (ued)Product Design

Other Skills

Adobe Creative SuiteAdobe IllustratorAdobe PhotoshopAdobe XDAdvertisingAfter EffectsArtificial Intelligence for DesignAttention to DetailBrandingCamtasiaCompetitive AnalysisComputer AnimationCorelDRAWCreative Problem SolvingCreative Strategy

About

Passionate about designing digital experiences that connect technology with human emotion. With 6+ years in Product & UI/UX Design, I’ve built scalable and conversion-driven interfaces across B2B, B2C, and D2C products in Astrology & Wellness, FinTech, E-commerce, SaaS, and Mobility Tech. For the past 3 years at InstaAstro, I have led the design of both user and astrologer applications, crafting end-to-end journeys that merge trust, spirituality, and commerce. From redesigning onboarding, consultation, and remedy purchase flows to building astrologer dashboards, loyalty programs, and performance analytics, my work contributed to a 30%+ increase in engagement and a 40% rise in repeat consultations — transforming astrology from a traditional service into a modern, scalable digital product experience. Earlier, I led the end-to-end design for Pelocal, a FinTech platform built from the ground up, strengthening my expertise in payments, trust-focused UX, and scalable systems. I also worked on public-scale projects like the WhatsApp-based Metro Ticketing System and DTC digital platforms, solving UX challenges in GovTech and transportation. I believe great design balances clarity, emotion, and measurable business impact — and I love collaborating with founders, PMs, and design leaders who share that vision. Always open to connecting with professionals building meaningful products in Astrology, Wellness, FinTech, E-commerce, or Mobility domains.

Experience

7 yrs 5 mos

Total Experience

3 yrs 8 mos

Average Tenure

5 yrs 5 mos

Current Experience

Binmile

2 roles

Lead Product Designer

Promoted

Jul 2024 – Present · 1 yr 11 mos · On-site

As a Lead Product Designer, I drive the UX/UI vision for InstaAstro, ensuring a seamless and intuitive experience for users. My role involves leading design strategies, optimizing conversion flows, and enhancing user engagement through research-driven, user-centric design.
Key Responsibilities:
✅ Led and mentored a team of 4-5 designers, fostering a collaborative and user-focused design environment.
✅ Defined and iterated on product features, aligning business objectives with user needs through data-driven design decisions.
✅ Conducted extensive user research (interviews, surveys, and usability testing) to deeply understand user behavior, pain points, and opportunities for improvement.
✅ Developed wireframes, interactive prototypes, and high-fidelity mockups to validate design concepts and enhance usability before development.
✅ Established and maintained a scalable design system, ensuring UI consistency, accessibility, and brand adherence across mobile and web platforms.
✅ Redesigned InstaAstro user experience, resulting in a 50% increase in user engagement and contributing to a 250% growth in total revenue through optimized conversion flows and intuitive UI.
✅ Collaborated with product managers and developers to bridge the gap between design and engineering, ensuring pixel-perfect implementation.
✅ Integrated motion design and micro-interactions to improve usability, increase engagement, and enhance the overall digital experience.
✅ Presented design strategies and solutions to stakeholders, securing alignment and approval through data-backed insights and usability research.

User Experience Design (UED)Design SystemsUser ResearchPrototypingFigma (Software)Adobe XD+1

UI/UX Designer

Jan 2021 – Jul 2024 · 3 yrs 6 mos · On-site

As a UI/UX Designer at Binmile, I worked on end-to-end design solutions for web and mobile platforms, ensuring a seamless, user-centric experience. My role involved user research, wire framing, prototyping, and usability testing to enhance engagement, accessibility, and business impact. I contributed to key projects across FinTech, Education, Public Services, and Transportation domains.
Key Responsibilities:
✅ Designed intuitive and responsive UI/UX solutions for web and mobile applications.
✅ Conducted user research, persona development, and journey mapping to align designs with user needs.
✅ Created low & high-fidelity wireframes, interactive prototypes, and user flows using Figma & Adobe XD.
✅ Established design systems and UI guidelines, improving brand consistency across platforms.
✅ Conducted usability testing and heuristic evaluations, identifying areas for product improvements.
✅ Optimized conversion flows, improving user retention and engagement rates.
✅ Implemented motion design & micro-interactions to enhance product usability and engagement.
✅ Collaborated with cross-functional teams (Product, Engineering, and Stakeholders) to ensure seamless execution.