May 2017 – Dec 2018 · 1 yr 7 mos · Mumbai, Maharashtra, India

• Develop and execute a content strategy to curate, acquire and produce engaging Sports and Entertainment content.
• Liaise with consumer insight, assimilate and analyze viewer data to maximize viewer watch time.
• Oversee local content initiatives including originals as well as acquisitions.
• Manage a cross-functional team of producers, editors, and creative professionals, as well as external vendors, to execute content plans

Sep 2015 – May 2017 · 1 yr 8 mos · Mumbai Area, India

• Role
• Direct content acquisition and devise strategy for Star Movies, Star Movies Select, Star Movies Action and HotStar
• Ideate, pitch and execute content framework for portfolio expansion based on consumer insight.
• Use consumer insight to conceive and produce film festivals, broadcast elements to drive viewer engagement.
• Manage Content Planning & Scheduling with measurable goals.
• Supervise Oscar & related programming, liaise with the Academy & partners.
• Achievements
• Devised content strategy for Hotstar's Premium English Business
• Redesigned broadcast strategy for Star Movies Action, doubling market share and increasing viewer engagement from14 mins to 20 mins within 2 quarters, well before the deadline.
• Utilised consumer insight to identify under serviced niche, conceived and executed new channel proposition and acquisition strategy
• Conceived & Produced “Films to See Before You Die” a unique proposition hailed as a fulfillment of Star Movies Select's brand promise.
• Improved content ingestion and QC process to reduce content downtime as well as costs.
• Work with Legal & Commercial on contractual and legal issues with partners and stakeholders.
• Writing communication briefs for On Air Promotion ideas around festivals and major content initiatives.

Mar 2014 – Jun 2015 · 1 yr 3 mos · Mumbai Area, India

• To Create, Produce & Manage video content for traditional content owners and brands. Key area of operation is to Produce sponsor ready content streams of short form content that can be syndicated and promoted via online video outlets.
• Presently producing video streams for Motor Octane, Bike India Magazine, Urban Eye among others.

Dec 2006 – Feb 2014 · 7 yrs 2 mos · Mumbai, India

• Key Achievements:
• Grew two man operations to a thirty plus member team.
• Conceptualised, executed and deployed ideas seamlessly across various mediums.
• One of the earliest developers of animated content for mobiles (Flashlite)
• Created, Pitched and pre-sold India's first animated animated super hero feature to Cartoon Network.
• Took aforementioned film to cinemas across India and initiated tie ups with major brands such as Crossword, Radio Mirchi, Web 18, Book My Show, Bright, Ibibo amongst others.
• Successfully pitched and got green light for sequel to Return of Ashoka, completed production as scheduled and on budget.
• Produced award winning series for web-mobile for Cadbury/Ogilvyone.
• Developed and implemented custom reporting tool to keep track of production.
• Presently developing Ken Spillman's book Day Dreamer Dev as an animated series.
• Role:
• To ideate, develop and produce tvs, web content, film and television content.
• To manage the collaborative efforts between various production divisions within and outside the company.
• To oversee daily production, marketing strategy, legal documentation.
• To lead an internal cross functional team of upto thirty five people with another ten to fifteen outside vendors

Feb 2003 – Nov 2005 · 2 yrs 9 mos · Mumbai Area, India

• Key Achievements:
• Led one of the first print & new media studios focusing on international clients.
• Run a team with disparate focus yet be able to deliver a seamless brand, project experience.
• Role:
• To lead an internal team of 11 in the Mumbai studio and work with clients directly in New York & London.
• To co-ordinate and monitor multiple jobs and offer on demand support as required.
• To ensure artists can go from designing a book cover to an annual report to a web presentation seamlessly.

Sep 2001 – Dec 2002 · 1 yr 3 mos · Mumbai Area, India

• Key Achievements:
• Worked on what was one of the biggest deals for the firm at the time.
• Ran point on a complex finance deal between Construction Company, corporate finance arm and tenant.
• Role:
• To communicate with stakeholders regarding day to day operations. .
• To develop presentation, documents co-ordinate legal and municipal activities.
• To assist with project implementation.

May 2000 – Sep 2000 · 4 mos · Mumbai Area, India

• Key Achievements:
• Produced & Edited video representing the essence of the brand.
• Assisted in primary research to present to clients.
• Role:
• Assist team which worked on Annapurna Salt leading up to launch.
• Interact with client services as well as the creative team to assist in any way possible.