Arshia Taneja

Performance Marketing Manager

Gurugram, Haryana, India1 yr 6 mos experience

Most Likely To Switch

Key Highlights

Led successful marketing campaigns for multiple brands.
Increased original content by 97% at POPxo.
Expert in visual storytelling and content creation.

Stackforce AI infers this person is a Marketing and Brand Strategy Specialist with expertise in B2C digital marketing.

Contact

Skills

Core Skills

Go-to-market StrategyB2b Saas MarketingBrand StrategyMarketing Campaign ManagementVisual StorytellingCreative Content CreationMarketing StrategySocial Media MarketingBrand ManagementDigital Marketing

Other Skills

Content StrategyEvent MarketingProduct MarketingCustomer Relationship Management (CRM)ModelingAttention to DetailFashion StylingCampaignsTeam CoordinationInfluencer OutreachCreative Content ProductionBrandingCreative IdeationCommunicationProblem Solving

Experience

Nugget

GTM - Marketing & Brand Lead

Jun 2025 – Present · 9 mos · Gurgaon

Building Nugget by Zomato

Go-to-Market StrategyB2B Saas MarketingContent StrategyEvent MarketingProduct Marketing

Fitelo

AVP Brand Marketing

Mar 2025 – Jun 2025 · 3 mos

Marketing Campaign ManagementBrand StrategyCustomer Relationship Management (CRM)

Popxo | good glamm group

Social Media Specialist

Oct 2023 – Apr 2024 · 6 mos · Delhi, India

Create, direct, and manage content for POPxo Daily- a
women centric page with over half a million followers
Increased original content by 97% and reached over 16M accounts
Plan and execute social media campaigns for brands
including Pout by Karan Johar, Sirona and MyGlamm
Content strategist, creator and an anchor

Marketing StrategySocial Media MarketingBrand ManagementMarketing Campaign Management

Fs life (fablestreet | pink fort | march)

Content Creator

Aug 2023 – Mar 2025 · 1 yr 7 mos

Modelled for Performance Ads

Modeling

Femmella

Content Creator

Dec 2022 – Mar 2025 · 2 yrs 3 mos

Created and Directed captivating Fashion content for Instagram and Performance Ads.

Visual StorytellingAttention to DetailFashion StylingCreative Content Creation

Lenskart.com

Brand Marketing Intern

Jun 2022 – Jul 2022 · 1 mo · Gurugram, Haryana, India · On-site

Collaborated with the growth team to generate a comprehensive report on social metrics during Paris Fashion Week
Formulated extensive Social Media Marketing strategies for enhancing engagement on YouTube, Twitter, and Instagram
Wrote imaginative marketing content for social media posts and optimized the visual content layout to enhance the platform's user engagement, brand image, and overall performance
UTM creation for marketing campaign on AppsFlyer and tracking the revenue for social media campaigns based on the traffic

Brand ManagementCampaignsTeam CoordinationAttention to DetailInfluencer OutreachMarketing Strategy+8

A3charge

Marketing Executive

Feb 2021 – Aug 2021 · 6 mos · New Delhi, Delhi, India · On-site

Effectively formulated proficient presentations and data that facilitated the company's collaboration with Looks Salon, 24/7, GMR Group, DMRC and Delhi Police
Developed public relations initiatives for the company’s associations including Indi-pop singer Anamika’s relaunch
Proposed and led the Digital Marketing Strategies and devised a forward-looking plan.

Digital MarketingAttention to DetailMarketing StrategyDigital StrategyCreative Content ProductionCreative Ideation+4

Decibel media house

Content Associate Intern

Jan 2021 – Jan 2021 · 0 mo

Wrote innovative social media captions and facilitated brand partnerships with key influencers to develop collaborative initiatives.
Executed content for multiple international and national brands including Yeti – Himalayan Kitchen, Raasta (NCR) and Monsoon Salon,
spanning over diverse social media platforms

Content DevelopmentSocial Media CommunicationsSocial Media