Aug 2020 – Nov 2021 · 1 yr 3 mos · Delhi, India · Remote

• Chetan and I recorded around 20 podcasts on life in various jobs after the B-School.
• We got connected with our previous batchmates and seniors and learnt about their lives in corporate jobs.

May 2020 – Apr 2021 · 11 mos · Mumbai, Maharashtra, India · Remote

• Toothsi is India's most popular teeth aligner and skincare brand
• I was the first product leader at toothsi. Worked closely with the CEO and CTO to define the product roadmap and strategy. Rolled out the following product:
• 1) Self-signup by the customer/Prospect
• 2) Last mile visit application for the Toothsi Pros
• 3) CRM and marktech stacks
• 4) Worked on GTM motion, customer acquisition and market research

Jan 2020 – Apr 2020 · 3 mos · Gurugram, Haryana, India

• Worked on product strategy for their B2B SaaS product

Aug 2018 – Jan 2020 · 1 yr 5 mos · Noida Area, India

• Healthcare at Home strives to bring healthcare in the comfort of your home.
• At HCAH, I was the part of leadership team and drove initiatives including B2B and B2C business. I headed the product strategy and helped in the implementation of key products like the field executive app, Netsuite CRM, etc

Sep 2017 – Aug 2018 · 11 mos · Gurgaon

• Owner of all the digital assets of the company - Website, Social media and Mobile App
• Responsible for SEO and SEM for website and creating lead funnels from digital assets
• Channel partnerships with pharmacies and tourist agents in CIS countries

Sep 2013 – Aug 2017 · 3 yrs 11 mos · Chandigarh Area, India

• An ed-tech platform to help candidates prepare for employment exams
• Achievement: Became market leader in 2 categories. Coached 5000 students. 10% success rate of students. Yearly revenue of 35 lacs
• Market identification: Identified niche segments to enter the cluttered market. Became a de facto player in 6 months
• Content Development: Managed team of content developers to record 100 hours of videos, 5000 questions and 1000 pages of PDF
• Product development: Created product road-map for developing LMS. Started with outsourced agency but shelved the product due to time delays
• Channel development: Created online and offline partnerships with edtech platforms (Pagalguy, gradeup, mockbank) and retail stores
• Marketing and customer engagement: Handled social media marketing - (Facebook, Quora, YouTube), created email marketing funnels to retarget potential audiences. Used Google analytics to manage funnel
• Most viewed writer on Quora; Facebook page like: 2500+ and YouTube channel: 100,000 views and 350,000 minutes of viewership

Sep 2010 – Jan 2013 · 2 yrs 4 mos · Noida Area, India

• Worked with top management on carving out strategy for new acquisitions and business growth
• Developed internal parameters to evaluate various projects for business acquisition
• Worked out the business impact of new acquisitions on existing product portfolio by analysing synergies
• Revenue Planning of major projects like Mumbai Airport, Delhi Metro, DLF Malls, Bharti retail, etc
• Represented TIML in various governmental and non-governmental tenders
• Identifying and working on digital opportunity in malls, cinema and QSR space
• Identifying media opportunities at Mumbai Metro and development of complete business model including market plan, financial model

Jan 2009 – Jan 2009 · 0 mo

• Studied the impact of various economic indicators like GDP, employment rate, inflation on the cyclicity of real estate
• Established regression relationship between macroeconomic factors like GDP and real estate prices
• Establish the laggard nature of boom burst cycle of real estate
• Studied housing preferences of people and implemented foundings in housing development near Chandigarh region
• Studied the impact of low cost housing schemes and real estate boom

Jul 2007 – Mar 2008 · 8 mos

• Device drivers development on symbian platform