Jul 2020 – Aug 2022 · 2 yrs 1 mo · Gurugram, Haryana, India · On-site

• Helped agencies & clients grow their business and maximize business outcomes through deep solutioning and strategic inputs. Managed 40+ mid-sized independent agencies with a book size of USD xxx M/year
• Built independent agency ecosystem at Meta by handling strategy, planning and new agency identification for SMB team which generates USD xxxM in revenue annually
• Lead key global initiative, Meta Business Partner for Agencies, in India for managed agency partners to drive client acquisition and revenue uplift of x% (~USD xxM) annually
• Grew agency business via driving scalable product adoption and new business growth across a broader portfolio of agency accounts bringing increment revenue opportunity of USD xxM annually

Nov 2019 – Jul 2020 · 8 mos · Faridabad Area, India

• 1. Built Lenskart’s private label brand, ‘Aqualens’ in contact lens category through online channels
• 2. Grew online traffic and revenue through Search, Display, Video, Affiliate and Organic channels
• 3. Developed sustainable CRM channels for existing client base using Triggers, Promotions and Web Push
• 4. Handled new Product Development initiatives, working closely with tech and design team

Oct 2018 – Oct 2019 · 1 yr · Gurgaon, Haryana, India

• Projects
• 1. Managed new user acquisition and traffic on App through paid channels such as Google UAC, Facebook Ads, Snapchat, Twitter, Programmatic and Affiliates in SEA, ME, US, and UK markets
• 2. Drove user growth and revenue on web using SEM, Display Ads, Gmail Ads and Web re-targeting
• 3. Grew call volume and revenue through Direct Calls Channel using Google and programmatic
• 4. Developed and maintained comprehensive Dashboards and Reporting System using GA360, GTM, Python and SQL to draw insights to drive actionable decisions to grow the business.
• Achievements
• 1. Increased paid channel contribution to 20% in overall occupancy in Indonesia and Malaysia markets in 8 months
• 2. Awarded for contribution in making OYO rank 1 on play store in travel category in Malaysia and Indonesia
• 3. Grew bookings through search traffic by 1.5x while improving the ROI by 20%

May 2018 – Sep 2018 · 4 mos · Gurgaon, India

• Projects
• 1. Identifying and on-boarding Large Regional Sellers from North Cluster and their post launch engagement including Listing, Advertisement and Revenue Management.
• 2. Enabling Seller Cluster Replication for North India sellers to other clusters to boost their revenue and reduce delivery time.

Apr 2017 – May 2017 · 1 mo · Bangalore Urban, Karnataka, India · On-site

• Project
• To implement Account Management framework for Direct Sales team and list out clear actionable with goals in first 30 days of seller on-boarding to improve retention and revenue.
• Achievements
• 1. Managed seller’s ad campaigns and increased revenue due to ads by average 383% while the increase in ad spend was 184%.
• 2. Overall avg. Revenue increased by 172% in account management tenure
• 3. Got a Pre-Placement Offer for my work during the internship

Nov 2013 – May 2016 · 2 yrs 6 mos · Gurgaon, India · On-site

• Worked on following tools and technologies: .Net, C# Developer, SQL, LINQ, SSIS, SSRS, Testing, HP Quality Centre. I was responsible for development and unit testing of an application under Travel and Shipment domain and critical analysis of data to suggest process improvements.

Aug 2013 – Oct 2013 · 2 mos