Sep 2025 – Present · 8 mos · London Area, United Kingdom

Apr 2021 – Jul 2022 · 1 yr 3 mos

Aug 2020 – Jul 2022 · 1 yr 11 mos

Jul 2018 – Aug 2020 · 2 yrs 1 mo

• As head of business development for WordLift, I help the team with the implementation of growth strategies with the primary aim of scaling up its operations:
• manage existing partnerships and distribution channels
• create and explore new partnerships and distribution channels
• improve customer support for the sustainable growth of the business
• set up sales processes and implement them
• test various growth strategies that can bring measurable results on the bottom line
• With WordLift, we focus on providing AI and ML solutions to publishers, and e-commerce platforms to grow their organic reach through search engines. At the same time, we help SEO experts leverage on AI to automate technical tasks and manage multiple projects more efficiently. On large publishing platforms, we help them scale up, streamline, and automate tasks, provide analytical insights and growth strategies.

Dec 2016 – Jul 2018 · 1 yr 7 mos

• WordLift.io brings AI-powered SEO to online publishers. In fact, WordLift is a tool for WordPress and beyond that uses AI by automatically tagging content with Natural Language Processing. In short, you write while WordLift optimizes your content for search engines. This gives your online business visibility to help you bring more qualified leads and paying customers.
• As a business developer for WordLift I've managed pre-existing partnerships, I've created and expanded the partnership strategy and helped set up the sales and distribution processes for a sustainable, long-term growth, of the business.
• To know more ping me at gennaro@wordlift.io

Jul 2022 – Sep 2025 · 3 yrs 2 mos · London Area, United Kingdom

• At Pixis, we have built the next-generation codeless AI infrastructure allowing enterprise companies to scale and optimize their campaigns to boost their conversions and CTRs and decrease their overall CPA.
• As Director of Sales, I help develop EMEA markets by working with Enterprise Clients to define their performance optimization goals, enhance the effectiveness of paid campaigns through the Pixis AI Platform, and scale them up, thus increasing the LTV and reducing the CAC.

Jan 2019 – Aug 2019 · 7 mos

Oct 2018 – Oct 2018 · 0 mo

Aug 2018 – Dec 2020 · 2 yrs 4 mos

Aug 2017 – Oct 2018 · 1 yr 2 mos

• Topics I've covered:
• Search Engine Optimization (SEO)
• Voice Search and PASO
• Semantic SEO

Oct 2013 – Mar 2015 · 1 yr 5 mos · San Diego, Stati Uniti

• Audited Internal Processes, Supervised internal processes and assisted in the administration of real estate portfolio across California and Arizona:
• Analysis of monthly operating results
• Ad hoc financial reports, excel analysis, audits, weekly updates and recommendations
• Cost and General Ledger monitoring, monthly and yearly closing

Dec 2012 – Oct 2013 · 10 mos · San Diego, Stati Uniti

• Audited and analyzed a commercial real estate portfolio in Southern California region. Performed controller activities and ensured consistency between financial and operational activities. Financial statement analysis for CFO.
• Generated $500,000 of receivable thru a careful analysis of reimbursable expenses for 2009-2013. Implemented a quarterly analysis that increased the collection ratio from 50% in 2013 to 95% in 2014.
• Facilitated improved communication between the accounting and the legal/property management department by serving as a liaison between them, resulting in reduced mistakes and inefficiencies in the process
• Developed lease tracking system that enabled faster and more frequent audits.
• Analyzed and outlined accounting information from hundreds of commercial/retail/industrial/office leases.

Sep 2012 – Dec 2012 · 3 mos · San Diego, Stati Uniti

• Implemented a training platform for sales staff to acquire technical knowledge about WD-40 Multi-Use product and all of its applications, understand the technical function to effectively sell it to the client, and improve internal and external brand awareness.
• As part of the consulting team, Performed a gap analysis to identify gaps in the employees’ knowledge base and created new HR approaches to keep high levels of motivation among employees throughout the training
• Designed new challenge called “Rain Making Contest” to select the best performers and use them as mentors for other employees as part of a team effort.
• Created such a high level of excitement for the project that the Strategic Department received permission from top management to implement the strategies that the consulting team developed.

Sep 2011 – Oct 2011 · 1 mo · Rome, Italy

• Assisted the head of the firm with writing legal drafts related to Italian energy regulation matters for clients. Aided the head of the firm in preparing for trials related to Italy’s largest power company and second largest utility listed in Europe that operates in 40 countries. Managed documentation for clients filing lawsuits for tens of thousands of euros.

Apr 2011 – Jul 2011 · 3 mos · Washington D.C. Metro Area

• Worked to develop analyses on economic indicators explaining the dynamic of the U.S. deficit spending
• Produced and conducted television shows related to the European Crisis and the Libor scandal and interviewed members of IMF and World Bank
• Created strong network in Rome with top-notch Italian government members and conducted interviews
• INTERNATIONAL INVESTOR, L.L.C.
• Robert Sheretta, CEO and President of International Investor: Gennaro preformed admirably, with dedication, skill and determination to take on new roles. Gennaro’s greatest contribution came first serving as researcher and editor for the program, then assuming an increasing overall responsibility. Gennaro showed great poise and excelled in his role as organizer of the content of several projects. He showed his creativity by first proposing an idea for one of our episodes and working with a team to develop the content into a dramatic business television program. Our appraisal is outstanding, as he was extremely versatile and has integrated easily into our international work team. This also included and required many contacts with outside international institutions and research organizations and individuals which he helped recruit.