Jan 2025 – Present · 1 yr 4 mos

• A one-week, selection-based program that helps you immerse in New York City's business ecosystem through mentor sessions, company visits and networking.

Oct 2024 – Feb 2025 · 4 mos · New York, New York, United States · Hybrid

• Developing and executing a Go-To-Market Strategy for a $1M ARR AI B2C SaaS startup, driving growth in the US market.
• Leading Customer Development initiatives to penetrate the E-commerce, Retail, and Food & Beverage industries.
• Optimizing Customer Lifecycle Management to enhance CLTV, drive retention, and fuel sustainable growth.

Jun 2024 – Jun 2024 · 0 mo · Remote

• • Performed strategic analyses (SWOT, PESTEL, 4Ps, 5Cs), social media assessments, and pricing structure reviews to advise the company on market positioning and strategy development.

May 2024 – Jul 2024 · 2 mos · Minneapolis, Minnesota, United States · Hybrid

• Summer internship in a consulting team that leverages pricing strategy, analytics, and revenue growth management to improve profitability and margins for mid- and big-size private equity firms, consumer brands, and SaaS companies.
• Analyzed pricing structure and performed SKU rationalization to improve profitability and margins for a $150M global pet company.

May 2024 – Jul 2024 · 2 mos · Minneapolis, Minnesota, United States · Hybrid

• Conducted competitive analysis, surveys, in-depth interviews, market sizing, pricing, and willingness-to-pay studies to advise the business school on the feasibility of offering a joint MBA program with a UK university, identifying key market opportunities and potential success of the degree.
• Presented analysis, findings, and recommendations to the Dean and senior leadership members.

Jan 2024 – Apr 2024 · 3 mos · Minneapolis, Minnesota, United States · On-site

• Worked in a consulting team of 5 to improve the Lead Management System of a Fortune 500 company, Winnebago Industries, a luxury recreational vehicle manufacturer with $3.5B in revenue.
• Conducted primary and secondary research to analyze major pain points and opportunities to provide CRM recommendations for 3 luxury RV and Marine brands, enhancing lead processes, cost efficiency, and customer relationships.
• Presented analysis, findings, and recommendations to Winnebago Industries' CMO and senior leadership members.

Oct 2023 – Present · 2 yrs 7 mos

• Nova is the merit-based access network where the top 3% of talent connect with each other, develop and accelerate their careers.

Jun 2023 – Present · 2 yrs 11 mos · United States · On-site

• As a Fulbright grantee from Italy, I had the incredible opportunity to serve as a cultural ambassador in the United States, where I was immersed in a dynamic exchange of ideas, perspectives and experiences.
• This transformative journey did not only enhance my professional skills but also fueled my passion for fostering global understanding.
• As a young professional and aspiring leader of tomorrow, my Fulbright experience empowered me to contribute meaningfully to cross-cultural events and initiatives, driving positive change and building bridges between diverse communities.

May 2023 – Jul 2023 · 2 mos

• Attended an International Fair on AI, Tech & Digital Innovation: engaged with innovative ideas, products, and solutions from startups, gaining insights into the future of tech and entrepreneurship.
• Explored AI & Marketing Trends: dedicated time to learning about the latest AI tools and trends in marketing, enhancing my skills to stay ahead in the ever-evolving digital landscape.
• Awarded the Fulbright Scholarship: selected for the most prestigious scholarship in the world, preparing for my master’s studies in the US as a Fulbright Scholar.
• Awarded the America Youth Award: recognized as one of the Top 1000 recent Italian graduates entering the global job market by Fondazione Italia USA.
• Gearing up for my master’s program: prepared for my upcoming journey to the US as a Fulbright Scholar, where I further my studies in marketing and contribute to cross-cultural academic exchange.
• Travel & Cultural Exploration in Italy: traveled across Tuscany, Latium, and Emilia-Romagna to deepen my understanding of my home country, reconnecting with local culture, history, and culinary traditions.

Mar 2023 – May 2023 · 2 mos · Catania, Sicily, Italy · Hybrid

• Worked within the team that organized "Le Contrade dell'Etna 2023," the 2nd largest wine competition and festival in the world of wine in Italy and the most important in Sicily. Every year the event attracts a large number of producers, distributors, journalists, wine lovers, and high-profile national and international personalities. For this edition, in addition to the public, there were 106 wine producers and numerous important guests for a total of more than 8.000 people, including Eataly's Founder Oscar Farinetti, as well as the most-starred Chef in Italy, also event ambassador, Heinz Beck.

May 2022 – May 2023 · 1 yr · Milan, Lombardy, Italy · Hybrid

• Management of new and existing partners across different industries to raise funds and get benefits for the organization of the TEDx format events.
• Identified and brought on board a €10M startup willing to partner with TEDxUNICATT and contribute to the events with their money and products/services. In exchange, we offered Brand Visibility on social media and at the event, leading to an increase in Brand Awareness and Consumer Perception.

Mar 2022 – Sep 2022 · 6 mos · Milan, Lombardy, Italy · On-site

• Development of the Global PoSM Catalog for the whole Campari Group brands’ portfolio by gathering inputs from the local markets, aligning with the Global and Local Brand Marketing teams, as well as managing the whole briefing, creative, and sampling phases.
• Market Research, Analysis and Segmentation with the aim of creating the new Aperol Spritz Merchandise to be launched on the e-commerce.
• Management of ad hoc brand catalogs and their briefing, creative and development phases.
• Organization of both online and on-site regular meetings with partners, agencies, and stakeholders to align and ensure a smooth process, clear objectives, and defined deadlines.
• Video/photo shootings of the new Global Catalog items and Merchandise range.
• Management of the company’s PoSM online portal users and their access.
• Definition and implementation of the communication plan to promote the new Catalog on the company’s portal at a global level with the help of video and photo shootings, memes, and newsletters.
• Sales Data Analysis and preparation of presentations, charts, and graphs for internal use.
• Management of both local collaborations and decentralized developments in order to improve Campari Group brands' awareness throughout the globe.

Sep 2021 – Mar 2022 · 6 mos · Milan, Lombardy, Italy · On-site

• Main areas of work within the marketing team of Birra Messina:
• Development of Packaging & Brand Assets to achieve a premium result and ensure a certain level of brand equity and awareness.
• Research about Events & potential Regional Activations with the aim of reaching more consumers in Sicily and in Italy.
• Management and Monitoring of the Brand Budget file and Purchase Orders through Excel sheets in order to always keep track of the expenses.
• Constant Support to the HoReCa & Modern Trade to make sure both the on- and off-trade channels are aligned.
• Development Activities of PoP Materials (cardboard displays, leaflets, posters, banners, hangers, etc.) together with HoReCa & Trade.
• Frequent Support to the PR department by working with both local collaborations, social media campaigns, and Influencers.
• Community Management and Customer Support on Instagram & Facebook.
• Social Listening Analysis using an AI-based software called TalkWalker.
• Sell-in & Sell-out Analysis through IRi and SAS portals.