Giridhar Gorur

Business Development Executive

Chennai, Tamil Nadu, India21 yrs experience
Highly Stable

Key Highlights

  • Improved MQL-to-SAL conversions from 68% to 75%.
  • Supported a $25M influenced revenue pipeline.
  • Expert in aligning marketing with commercial outcomes.
Stackforce AI infers this person is a B2B Marketing Strategist with a focus on Revenue Marketing and Account-Based Marketing.

Contact

Skills

Core Skills

Revenue MarketingMarketing StrategyBrandingPartner MarketingStrategic ThinkingSales And MarketingSales & MarketingPublic Relations

Other Skills

Market PlanningCommunicationBusiness StrategyCustomer JourneyBrand MarketingKey Performance IndicatorsDigital StrategyBrand StrategyAdvertisingAccount based marketingLeadershipAnalyticsStakeholder ManagementTeam LeadershipStrategic Public Relations Planning

About

I’ve learned that the most durable progress comes from clear reasoning, measured choices, and the discipline to focus on what actually moves a business forward. The patterns across my career have shaped a way of working that is steady, structured, and grounded in evidence rather than pace or volume. They’ve also clarified a belief I carry into 2026: marketing creates disproportionate value when it sharpens decisions, not when it adds noise. My current focus is on strengthening the link between insight, execution, and commercial outcomes, especially in environments where teams are lean and expectations are high. I’m interested in conversations that challenge assumptions, improve operating clarity, or explore better ways for marketing and commercial teams to work as one. If you work in similar territory, I’m open to thoughtful exchanges or perspective‑sharing.

Experience

21 yrs
Total Experience
3 yrs 1 mo
Average Tenure
2 yrs 4 mos
Current Experience

Grundfos

Senior Regional Marketing Manager, Industry

Jan 2024Present · 2 yrs 4 mos · Greater Chennai Area · On-site

  • As a Regional Marketing Director, I lead a focused and collaborative marketing team with a clear approach: be practical, stay accountable, and keep things moving. I manage a ~USD 1.4M marketing budget with full P&L responsibility and drive stronger B2B demand across IMEA. Over the last two years, I’ve improved MQL‑to‑SAL conversions from 68% to 75% and supported a ~USD 25M influenced revenue pipeline through structured ABM and BANT‑based lead qualification.
  • I believe in simple, effective execution-combining data‑driven demand generation with hands‑on experiential marketing, product demos, trade media work, and clear brand storytelling that connects with customers and supports commercial results.
Market PlanningRevenue MarketingStrategic ThinkingCommunicationPublic RelationsMarketing Strategy+11

Tredence inc.

Senior Manager, Brand and Partner Marketing

Jun 2021Jan 2024 · 2 yrs 7 mos · Chennai, Tamil Nadu, India

Market PlanningStakeholder ManagementRevenue MarketingTeam LeadershipStrategic ThinkingBranding+13

Cubedifference

Non Executive Director

May 2015Jun 2021 · 6 yrs 1 mo · Chennai Area, India

  • Grew brands as an independent consultant.
Team LeadershipStrategic ThinkingCommunicationSales and MarketingKey Performance IndicatorsAdvertising

My digital marketing team

Head of Sales and Marketing

Nov 2013Jun 2014 · 7 mos · Chennai Area, India

  • End-to-end Digital Strategy and Marketing Solutions
  • Handling Global Sales
  • Pre-sales support
Stakeholder ManagementRevenue MarketingTeam LeadershipStrategic ThinkingCommunicationSales & Marketing+6

Crisil limited

3 roles

Senior Research Analyst - Account Management

Promoted

Oct 2011Nov 2013 · 2 yrs 1 mo

  • Setup a 14 member sales and marketing team.
  • Responsible for preparing end-to-end marketing and business development strategies
Strategic ThinkingCommunicationPublic RelationsInternational MarketingKey Performance Indicators

Senior Analyst - Presales & Client Solutions

Promoted

May 2008Oct 2011 · 3 yrs 5 mos

  • Prepare and execute the marketing strategy
  • Address RFI/RFP's
  • Collateral Management
  • Sales Support
  • Market Research
  • Salesforce system administrator
Team LeadershipSales & MarketingSales and Marketing

Research Analyst

Apr 2007May 2008 · 1 yr 1 mo

  • Supporting a UK law firm on:
  • 1) New market entry strategy
  • 2) Pre-sales

Cii

Executive

Jul 2005Apr 2007 · 1 yr 9 mos

  • New customer acquisition and strategy

Wipro bpo

Sr. Quality Analyst

May 2004Jun 2005 · 1 yr 1 mo

  • Quality Assessment of agents
  • MIS generation
  • Feedback and Training

Education

Institute For Technology and Management

Executive MBA — Marketing and Finance

Jan 2012Jan 2013

Gurunanak

B.com — Commerce

Jan 2001Jan 2004

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