Oct 2020 – Dec 2021 · 1 yr 2 mos · Beltsville, Maryland, United States

• At Marra Forni, I had the opportunity to manage and optimize various digital advertising channels, including Google Search Ads, Shopping Ads, Facebook Ads, and Pinterest Ads. As the editorial team lead, I organized, edited, SEO-optimized, and published blog content. I also played a key role in website content management along with adding e-commerce functionality and complying with SEO- Optimized website content, product pages, blog pages, publications, and Amazon listing content along with managing 301 redirects, XML sitemap generation, and management.
• Implemented advanced tracking and attribution methodologies to accurately measure the impact of paid media campaigns on revenue and ROI. Managed relationships with advertising platforms, technology partners, and vendors to stay abreast of new features, tools, and opportunities.
• Provided leadership, mentorship, and guidance to the paid media team, fostering a collaborative and supportive work environment and facilitating professional growth and development. Collaborate closely with cross-functional teams to ensure alignment and integration of paid media campaigns with overall marketing strategies.
• Project Management - Managed company-wide timed deliverables for various product launches. Created systems and processes to manage advertising campaigns and content updates. Managed CRM systems to streamline lead management processes, resulting in a 25% reduction in response time and a 30% increase in customer satisfaction.
• During my time here, we not only surpassed our key performance indicators (KPIs) but also witnessed exceptional outcomes for Marraforni. Our digital marketing initiatives led to a remarkable increase in monthly leads, soaring from 47 to 163, representing an impressive growth of 247%. Furthermore, we substantially enhanced engagement on our social channels, elevating our metrics from 767 to 1,292, marking an impressive uplift of 68% and contributing to total revenue crossing 15M.

Jan 2015 – Sep 2020 · 5 yrs 8 mos · Huntsville, Alabama Area

• During the website's makeover and redesign phase, I helped draft content for the entire site, brainstorming various topics to enhance user experience and generate leads. I planned and executed strategies for social media growth using Hootsuite, including promotions, contests, polls, surveys, and referral programs.
• Developed and executed comprehensive paid media strategies aligned with client objectives and business goals, leveraging a mix of channels including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, display advertising, and more. Led the planning, setup, and optimization of paid media campaigns, including keyword research, audience targeting, ad copywriting, bid management, and budget allocation.s.
• At Decipher Zone Technologies, I contributed to the website makeover and content creation, focusing on user experience and lead generation. I developed social media growth strategies, managed SEM and PPC campaigns, and maintained client relationships to achieve results-driven strategies. I also analyzed competitors' online marketing activities, implemented recommendations, and closely monitored budgets to ensure optimal performance.

Jul 2014 – Dec 2014 · 5 mos · Jaipur Area, India

• Plan and prepare advertising and promotional material to increase sales of products or services, working with the client company officials, sales departments and advertising agencies. Besides this have performed several duties mentioned below:
• Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
• Plan and execute advertising policies and strategies for organizations. Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
• Maintaining and implementing SEO Audit along with increased client website keywords ranking to the first page. Advanced working knowledge of WordPress, HTML, CSS, and JavaScript for SEO.
• I played a pivotal role in planning and preparing advertising materials to boost sales, maintained SEO audits, managed web content, and implemented content strategies. I handled eCommerce operations, optimized websites for SEO, and managed profiles on various platforms. I also focused on online branding and marketing, including social media management.
• The company wanted to focus its efforts on online branding and marketing. Managed all internal social media profiles and accounts (Facebook, LinkedIn, Twitter, Pinterest) including information collection and processing.

Jun 2013 – Jul 2014 · 1 yr 1 mo · Jaipur Area, India

• Collect and analyze sales data, using web traffic metrics such as age, visits, transaction size, and link popularity.
• Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Websites.
• I was regularly reviewing traffic and conversion data to gain insight into keyword and landing page
• performance. Identify and implement innovative SEO strategies, On Page Optimization and keyword research. Assist with monitoring budgets by comparing and analyzing actual results with plans and forecasts.
• In this role, I collected and analyzed sales data, conducted various online marketing initiatives, and consistently improved SEO strategies. I monitored traffic, optimized websites, and handled eCommerce operations, including web design and branding.

Nov 2011 – Jun 2013 · 1 yr 7 mos · Jaipur Area, India

• At Ribbun Software, I managed SEO, SMO, and content creation. This included social media updates, competitor analysis, keyword research, and content marketing. I also improved the online reputation of clients and handled eCommerce operations. Discussed Search Engine Optimization needs and optimized strategies for short- and long-term campaigns and achieved success in almost all the SEO campaigns along with improvement in the online reputation of clients.