Apr 2025 – Present · 1 yr 1 mo · Madrid, Community of Madrid, Spain

• Co-founded Madrid's first philosophy/AI club. Hosting events on:
• Untrustworthy Senses ft. Barry Cooper (Director @ The Global College)
• Digital Clones ft. Inigo Cavestany (AI & Data Build Lead @ IBM)
• Neuroscience ft. Emmanuelle Wilhelm (Neuroscientist and MD)
• AI Trust & Ethics ft. Dhruvi Khandelwal (Legaltech consultant)
• Transhumanism ft. Mit Borrás (Artist)
• Parasocial Relationships ft. Henar León (Head of Innovation at PRISA Audio)

Jun 2024 – Jul 2025 · 1 yr 1 mo · Remote

• In charge of making Chameleon’s content stand out in a sea of SaaS jargon. My job? Crafting stories that don’t just preach but actually get people excited about onboarding (yes, it’s possible). From cheeky LinkedIn posts to in-depth guides, I turn the dull into delightful, the complex into clear, and make sure our content sounds more like a helpful friend than a hard sell. I’m basically the voice of reason between the “tech-speak” and “human-speak”—and I make sure people remember us for it. Here are some fun things I've done 👇🏼

Apr 2023 – Jun 2024 · 1 yr 2 mos · Remote · Remote

• Ran the show for StudentFinance’s new product, Mydra (no, not Hydra). It’s a tool for companies that want to look fancy by teaching their employees new skills. My job? Figuring out what people actually wanted (not what the execs thought they wanted), making our messages sound like we’d read their minds, and working with every team under the sun to make sure people actually signed up—and stuck around. Basically, I was the hype person, and the reality check all in one.

Jan 2022 – Apr 2023 · 1 yr 3 mos · Remote · Remote

• Dug into user research to whip up messages that didn’t sound like a lecture (and somehow got 150% more people to join early). I made everything from webinars to blog posts, turning boring data into something people actually wanted to read. Worked with everyone from designers to developers, because in tech, “team effort” usually means everyone has a different opinion and I’m somehow the referee.

Aug 2021 – Oct 2021 · 2 mos · Madrid, Community of Madrid, Spain

Feb 2021 – Jan 2022 · 11 mos · Geneva, Switzerland

• Planned big launches and partnerships, basically convincing new users that Goodwall was their best new friend (not just another app they’d ignore after five minutes). Helped the Head of Marketing make our messaging sound more like “we’re here to help” and less like “buy this, please!” We wanted to stand out without sounding desperate—a tough line in marketing.

Jun 2019 – Feb 2021 · 1 yr 8 mos · Madrid Area, Spain

• Put together a social media game plan for IE University that boosted followers by 50,000 in under a month (yeah, people actually cared). For Inditex, I gave their Careers page a makeover after realizing it needed to stop looking like a dull bulletin board. The result? A 35% jump in job applications in just three months. Turns out, people like to know there’s more to a career page than stock photos and buzzwords.

Jun 2017 – Jun 2019 · 2 yrs · Madrid Area, Spain

• Ran IE University’s social channels, turning “blah” into “bravo.” I made sure all our online platforms actually talked to each other, which somehow doesn’t happen automatically. Launched the “Driving Innovation” campaign, which upped our leads by 40% in two months—because people finally noticed us. In short, my team took their online presence from snooze-fest to scroll-stopping.