Godhuli M.

Digital Marketing Specialist

Bengaluru, Karnataka, India10 yrs 9 mos experience
Most Likely To Switch

Key Highlights

  • Expert in Life Cycle Marketing and CRM strategies.
  • Proficient in Email Marketing and Digital Strategy.
  • Strong background in Brand Management and Creative Direction.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in CRM and Lifecycle Marketing.

Contact

LinkedIn

Skills

Core Skills

Brand ManagementDigital StrategyLife Cycle MarketingCustomer Relationship ManagementDigital MarketingBrand StrategyMarketing OperationsSales Ops PlanningContent ManagementCatalog Management

Other Skills

AB TestingBannersBrand LicensingBranded Content Creation and ApprovalBranded Content DevelopmentBrandingBulk SMSCatalog audits and trainingCatalogingCatalogueChannel wise Core KPI analysis and improvementContentContent Management Systems (CMS)Content Writing and DevelopmentCopy Editing

About

Life Cycle Marketing, Retention, Email Marketing, Live Ops, CRM, Digital Marketing

Experience

10 yrs 9 mos
Total Experience
2 yrs 1 mo
Average Tenure
3 yrs 2 mos
Current Experience

Sprinklr

Manager - Marketing Technology

Apr 2023 – Present · 3 yrs 2 mos · Bengaluru, Karnataka, India

Livspace

Marketing Manager

Feb 2022 – Mar 2023 · 1 yr 1 mo · Bengaluru, Karnataka, India

Brand ManagementCreative StrategyCreative DirectionCopywritingCustomer Lifecycle ManagementPromotional Copy+2

Zynga

Content Specialist

Mar 2019 – Nov 2021 · 2 yrs 8 mos · bangalore

  • Life Cycle Marketing
  • Customer Relationship Management
  • Content Writing and Development
  • Email Marketing
  • Push Notifications
  • Branded Content Creation and Approval
  • Data Analysis
  • Performance Marketing
  • Channel wise Core KPI analysis and improvement
  • AB Testing
  • HTML
  • SQL
Life Cycle MarketingCustomer Relationship ManagementContent Writing and DevelopmentEmail MarketingPush NotificationsBranded Content Creation and Approval+6

Freshmenu

4 roles

Assistant Marketing Manager

Oct 2018 – Feb 2019 · 4 mos

  • Branding, Planning, Brand Strategy, Digital Marketing, Emailer Marketing, Push and Chrome Notifications, SMS, Banners, Social Media Marketing, Catalogue, Content, Offer Planning, Inventory Management, Product Pricing.
BrandingPlanningBrand StrategyDigital MarketingEmailer MarketingPush and Chrome Notifications+8

One to One Marketing & Catalog

Promoted

May 2018 – Oct 2018 · 5 mos

  • Marketing Operations in CleverTap, Emailer Marketing using Netcore, SMS using Gupshup and Karix, Catalogue, Content, Pricing, Offer Planning
Marketing OperationsEmailer MarketingSMSCatalogueContentPricing+1

Assistant Catalog Manager

Promoted

Sep 2017 – May 2018 · 8 mos

  • Sales Ops Planning, One to One Marketing Planning and eExecution (Push, Chrome, Email and Sms), Catalogue and Content
Sales Ops PlanningOne to One Marketing PlanningCatalogueContent

Executive Catalog Writting

Sep 2016 – Sep 2017 · 1 yr

  • Menu Updation in CMS, Product Naming, Image Selection, Tagging, End to End Content creation
Menu Updation in CMSProduct NamingImage SelectionTaggingEnd to End Content creationContent Management

Swiggy

Catalog-Content Specialist

Mar 2015 – Aug 2016 · 1 yr 5 mos · Bengaluru Area, India

  • End to End catalog creation, Weekly bulk restaurant launches, SOP creation for the catalog process, Catalog audits and training.
End to End catalog creationWeekly bulk restaurant launchesSOP creation for the catalog processCatalog audits and trainingCatalog Management

Education

Indian Institute of Management, Calcutta

EPDSMMS — Digital & Social Media Marketing

Feb 2019 – Present

New Horizon College of Engineering

Bachelor of Engineering (BE) — Biotechnology

Jan 2010 – Jan 2014

Sikkim Manipal Institute of Technology - SMU

Master of Business Administration - MBA — Marketing

Jan 2016 – Jan 2018

Delhi Public School, Korba

CBSE Class 12 — Biology and Mathematics

Jan 2007 – Jan 2009

Dayanand Anglo Vedic School

CBSE Class 10 — CBSE 10th Boards

Jan 1997 – Jan 2007

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