Feb 2020 – Sep 2021 · 1 yr 7 mos

Jan 2013 – Present · 13 yrs 3 mos · Greater Phoenix Area

• Codelucida develop novel customized low density parity-check (LDPC) based error-correction solutions for next-generation mobile storage products including solid-state drives (SSDs) and hard-disk drives (HDDs)

Jan 2012 – Mar 2020 · 8 yrs 2 mos · San Jose

• Responsible for the management of the Wired/Wireless Infrastructure business unit. Accountability includes product management for all products which target consumer electronics, IoT, Carrier, Retail and Enterprise segments. Leading Marketing and BD teams for Consumer Electronics, IoT and Connected Home. Driving “Connected Home” vision to reality with the support of multi-framework SW solutions and multi-radio solutions.
• Successfully drove the market to adopt distributed mesh Wi-Fi and pushed Wi-Fi Self-Organizing Network (SON) a Network Artificial Intelligent and Machine Learning solutions. Efforts include; defining right chips, executing and delivering them on time, creating a buzz in the market with media, public speaking campaigns and educating customers and consumers.
• With Wi-Fi SON, the Network AI engine, we created a new segment in the market which changed the market and captured lion share.
• Creating a new market with RF sensing and RF fencing! Without adding any new devices and cameras, we can detect present/motion and profile a person!
• Developed and implemented a technology roadmap that focused on resources and improved profitability.
• Reduced overhead, improved operating income percentage to record levels by streamlining the infrastructure, processes, optimizing the resources usage and increasing the revenues.

Jan 2011 – Jan 2012 · 1 yr · San Jose

• Ubicom developed an innovative Network Processor architecture that ideally fits for home network communications and media processing and delivered HW and software platforms for real-time interactive applications and multimedia content delivery in the digital home. Drove a successful exit.
• Lead the Ubicom sale process to Qualcomm.

Jan 2010 – Jan 2011 · 1 yr

• "Content creation to consumption time, device & geography "chasms" have thus far been addressed in the industry disparately without a cohesive end-user experience oriented solution. CloudGrapes worked on a disruptive Cloud basaed SaaS and MaaS (Media as a Service) solution to solve this". Founded the company and raised significant funds from investors, developed technology, Engaged Enterprise Customers and successfully exited.

Jan 2009 – Jan 2011 · 2 yrs

• Created new division by identifying target market and hiring people in the company and drove to healthy revenue division.
• Responsible for P&L of Consumer, Small Medium Business (Power PC processors), and Network Processor (formerly MMC networks) division.
• Defined and launched first Consumer grade Power PC based SoC which won multiple designs in the market before the product was even available. Launched world's first powerPC solution in to Smart Grid, Smart meter Greentech applications.
• Market focus in to Gateways, NAS, Power Meters, VOIP Gateways, SMB VPN routers, Gateways.

Jan 2004 – Jan 2009 · 5 yrs

• Managed products, technical and strategic marketing team for Wi-Fi, Ethernet products aimed at consumer electronics devices. Own product strategy, vision/roadmap, positioning, and go-to-market planning, priority-setting, and tactical execution for delivering Wi-Fi and Ethernet products to CE, Professional AV, and industrial Markets.
• Product line includes Wi-Fi, High-speed CPU based SoCs, Ethernet switches. Target customers/segment include TVs, Printers, Smartphones, Music players, gaming consoles, NAS boxes, Retail Wi-Fi Access points and enterprise access points, FTTx Gateways, xDSL Gateways, Intelligent switches .

Jan 2002 – Jan 2004 · 2 yrs

• Managed the product and strategic marketing team for Ethernet switching products. Championed the direction of Marvell’s Enterprise and Metro Ethernet switching focus at Edge, Access to Metro and Core, Service provider and 3G backhaul levels, Wireless Infrastructure.
• Lead the business relationships with multiple high-end customers likes Cisco, FDRY networks, ALU, NSN, Ericsson, HP, Force10, Siemens and Huawei Technologies (Prestera DX, EX, MX and FX families).
• Spearheaded partnerships with other companies to offer compelling products and solutions. Negotiated and completed a working contract with a Startup Companies to provide IP and parts to Marvell which was the biggest added revenue for this business Unit (likes of Dune, EZchip, Fulcrum and Cavium).
• Participated and championed in Ethernet IEEE standards body meetings (10GBase-T and BCN specs).
• Drove the Ethernet AVB and IEEE 1588 protocol and 802.3an (10G BaseT) standards from Marvell perspective

Jan 2000 – Jan 2002 · 2 yrs

• Lead Ethernet NIC efforts
• One of the few PCI-Express experts in the market

Jan 1996 – Jan 2010 · 14 yrs

• Started and worked on Congestion Management (BCM, PPP), Audio Video Bridging (AVB) efforts in IEEE. Participated and contributed to Ethernet Base-T spec development from 100Mbps to 10G.

Jan 1995 – Jan 2000 · 5 yrs

• Lead the ATM SAR design efforts