Gowrishankar TS

Product Manager

Karnataka, India16 yrs 8 mos experience

Highly Stable

Key Highlights

Led gamification initiatives at Amazon to enhance customer engagement.
Developed mobile marketing strategies for Myntra's digital channels.
Experienced in product management for e-commerce platforms.

Stackforce AI infers this person is a Product Management expert in E-commerce and Digital Marketing.

Contact

Skills

Core Skills

Product ManagementDigital MarketingEntrepreneurshipSoftware Development

Other Skills

GamificationCustomer LifecycleVoice ShoppingMobile WebMobile MarketingDigital ChannelsAnalyticsReportingFacebook AdvertisingSEOWeb AnalyticsProduct DesignAffiliate MarketingPPC CampaignsWebsite Design

About

In my last stint at Amazon, I was focused on Gamification initiatives, Customer Lifecycle progression and Voice Shopping on Amazon. Previously, I have led mobile web initiatives, Amazon's light app strategy and the shopping aids platform (an internal self-serve platform that helps guide customers with contextual visual nudges). I've also led product management for Amazon Easy, an assisted shopping initiative that helps customers shop on Amazon through offline stores I was part of the Emerging Shopping CX org and we are focused on building rich experiences for Emerging Marketplaces including IN. Before that, I have led Digital marketing and associated product initiatives for Myntra, India's leading fashion portal, now part of the Walmart-Flipkart group.

Experience

16 yrs 8 mos

Total Experience

4 yrs 2 mos

Average Tenure

Current Experience

Amazon

3 roles

Senior Manager, Product Management

Mar 2019 – Feb 2025 · 5 yrs 11 mos

Currently leading product management for Gamification initiatives, Customer Lifecycle progression and Voice Shopping on the Amazon shopping app.
Previously also led Mobile web initiatives, Amazon's light app strategy and the shopping aids platform.

GamificationCustomer LifecycleVoice ShoppingMobile WebProduct Management

Senior Manager, Product Management (Amazon Easy)

Promoted

Mar 2018 – Feb 2019 · 11 mos

Leading Product management for Udaan and other initiatives to improve Reach for Amazon.in

Product Management

Manager, Product Management

Jun 2014 – Mar 2018 · 3 yrs 9 mos

Leading Product Management for Project Udaan. I lead a small team of Senior Product Managers.

Product Management

Myntra.com

2 roles

Business Head - Mobile Marketing

Apr 2014 – May 2014 · 1 mo · Bengaluru, Karnataka, India

Mobile marketing primarily using digital channels.
Developing the strategy and execution plan for Myntra's mobile journey (both mobile app and mobile site).
Broad activities include mobile marketing, sales operations, analytics and reporting.

Mobile MarketingDigital ChannelsAnalyticsReportingDigital Marketing

Manager - Digital Marketing / Acquisitions / Mobile

Jul 2012 – Mar 2014 · 1 yr 8 mos · Bengaluru, Karnataka, India

Digital Marketing (July 2012 - Ongoing)
Strategy & planning of Myntra's overall digital marketing roadmap .
Spend allocation across multiple channels to drive effective RoI, CPT & customer acquisitions.
Channel owner for Facebook advertising, Affiliate Program, Retargeting (3rd party & inhouse) and SEO. Also actively involved in Google SEM, Partnerships and Web Analytics. Good understanding of other digital channels like email/sms marketing.
Closely working with engineering to build products that drive efficiency and scale of our digital marketing initiatives.
Firm understanding of tools like Google Analytics, Google Tag Manager, Nanigans(for FB advertising), RTB platforms etc.
Customer Acquisitions (Oct 2012 - Ongoing)
Drive customer acquisitions by analyzing, identifying & activating levers that drive customer acquisitions.
Regular analysis of user behavior on site, purchase patterns (product mix, payment modes, cities etc.) and digital marketing channels (targeting efficacy, position in funnel, conversion assists etc.)
Using this understanding to effect onsite changes and campaign changes(to digital campaigns) to improve acquisitions.
Mobile (Jan 2014 - Ongoing)
Business owner for mobile channel.
Developing the strategy and execution plan for Myntra's mobile journey (both mobile app and site).
Broad activities include mobile marketing, sales operations, analytics and reporting.

Digital MarketingFacebook AdvertisingSEOWeb Analytics

Personal concern

Entrepreneur

Aug 2010 – Apr 2012 · 1 yr 8 mos

Product(Game Guides) Creation for Massively Multiplayer Online Role Playing Games
o Handled all aspects - Product design – Affiliate marketing including Affiliate acquisition – PPC & Media buy Campaigns – Anti Piracy - Website design & Sales Copy formulation and split testing.
o Created multiple successful products (Games: Rift – DC Universe online – Star Wars MMO etc)
Affiliate Marketing at Amazon.com,Clickbank.com

Product DesignAffiliate MarketingPPC CampaignsWebsite DesignEntrepreneurship

Infosys

Senior Software Engineer

Nov 2007 – Aug 2010 · 2 yrs 9 mos · Chennai

Module Lead: (AT&T MSOC - C&E)
Development using Java & J2EE technologies, Unix shell scripting and Oracle SQL.
Preparation of High level design & Detailed design documents. Production support, Process optimization, bug fixes & development of highly critical web applications for AT&T management.

JavaJ2EEUnix Shell ScriptingOracle SQLSoftware Development